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DEBT (Schedule of Affiliate Lenders) (Details) (USD $)
Dec. 31, 2013
The Estate of Gene Mulvihill [Member]
 
Debt Instrument [Line Items]  
Commitment $ 500,000 [1]
Debt Commitment Amount Received 285,714 [1]
Aggregate Number of Warrants Issuable 100,000 [1]
Warrants Issued On Closing Date 57,143 [1]
Sunset Marathon Partners LLC [Member]
 
Debt Instrument [Line Items]  
Commitment 250,000 [2]
Debt Commitment Amount Received 142,857 [2]
Aggregate Number of Warrants Issuable 50,000 [2]
Warrants Issued On Closing Date 28,571 [2]
MRP Holdings LLC [Member]
 
Debt Instrument [Line Items]  
Commitment 200,000 [3]
Debt Commitment Amount Received 114,283 [3]
Aggregate Number of Warrants Issuable 40,000 [3]
Warrants Issued On Closing Date 22,855 [3]
David Koffman and Burton I. Koffman [Member]
 
Debt Instrument [Line Items]  
Commitment 750,000 [4]
Debt Commitment Amount Received 428,571 [4]
Aggregate Number of Warrants Issuable 150,000 [4]
Warrants Issued On Closing Date 85,712 [4]
Anthony P. Miele III [Member]
 
Debt Instrument [Line Items]  
Commitment 25,000 [5]
Debt Commitment Amount Received 14,285 [5]
Aggregate Number of Warrants Issuable 5,000 [5]
Warrants Issued On Closing Date 2,858 [5]
Alexandria Equities, LLC [Member]
 
Debt Instrument [Line Items]  
Commitment 200,000 [6]
Debt Commitment Amount Received 114,280 [6]
Aggregate Number of Warrants Issuable 40,000 [6]
Warrants Issued On Closing Date 22,857 [6]
Albert Behler [Member]
 
Debt Instrument [Line Items]  
Commitment 200,000 [7]
Debt Commitment Amount Received $ 114,280 [7]
Aggregate Number of Warrants Issuable 40,000 [7]
Warrants Issued On Closing Date 22,857 [7]
[1] Gail Mulvihill and Andrew Mulvihill, the co-administrators of the estate, exercise voting and investment power over the shares issuable upon exercise of the Warrants. Gail Mulvihill is a principal stockholder of the Company and mother of Christopher, the Company’s President and a principal stockholder of the Company. Andrew Mulvihill is a brother of Christopher Mulvihill.
[2] James Mulvihill, a principal stockholder of the Company, has voting and investment power over the shares issuable upon exercise of the Warrants and is a brother of Christopher Mulvihill.
[3] MRP Holdings LLC is owned by Mark Patterson, the Chief Executive Officer and a director and principal stockholder of the Company.
[4] Directly and indirectly through entities they control and by members of their families and entities they control, Burton Koffman and David Koffman are principal stockholders of the Company. In addition, David Koffman was appointed as a director of the Company and a member of the Audit Committee in November 2013.
[5] Anthony P. Miele, III is a director of the Company.
[6] Alexandria Equities, LLC is a principal stockholder of the Company.
[7] Albert Behler is a principal stockholder of the Company.