2024-03-312030-03-31false2020FY0000313838M0NYJPU.S. GAAPFinance lease liabilities and other were represented as Capital lease obligations and other as of the fiscal year ended March 31, 2019.4,910 million yen and 7,771 million yen are included in foreign securities for which the fair value option has been elected and classified in level 2 for the fiscal years ended March 31, 2019 and 2020. In the consolidated balance sheets, 2,386 million yen are included as marketable securities for the fiscal years ended March 31, 2020 and 4,910 million yen and 5,385 million yen are included as securities investment and other for the fiscal years ended March 31, 2019 and 2020, respectively.173,964 million yen and 188,426 million yen are included in foreign securities for which the fair value option has been elected and classified in level 2 for the fiscal years ended March 31, 2019 and 2020, respectively. In the consolidated balance sheets, 33,391 million yen and 34,502 million yen are included as marketable securities and 140,573 million yen and 153,924 million yen are included as securities investment and other for the fiscal years ended March 31, 2019 and 2020, respectively.185,195 million yen and 193,430 million yen are included in foreign securities for which the fair value option has been elected and classified in level 2 and level 3 for the fiscal years ended March 31, 2019 and 2020, respectively, and are included in the consolidated balance sheets as securities investments and other.Other investments include certain hybrid financial instruments and certain private equity investments.Derivative assets and liabilities are recognized and disclosed on a gross basis.Earning effects are included in financial services revenue and financial services expense in the consolidated statements of income. Unrealized gains (losses) are included in unrealized gains (losses) on securities, net for available-for-sale securities and included in debt valuation adjustments for future insurance policy benefits and policyholders’ account in the consolidated statements of comprehensive income.Certain corporate bonds and certain securitized products were transferred into level 3 because differences between the fair value determined by indicative quotes from dealers and the fair value determined by internally developed prices became significant and the observability of the inputs used decreased. Certain corporate bonds and certain securitized products were transferred out of level 3 because observable market data became available. Acquisitions for the fiscal year ended March 31, 2019 relate mainly to the acquisition of EMI Music Publishing in the Music segment. Acquisitions for the fiscal year ended March 31, 2020 relate mainly to the acquisition of Insomniac Games, Inc. in the G&NS segment, Silvergate Media in the Pictures segment and AEGON Sony Life Insurance Co., Ltd. and SA Reinsurance Ltd. in the Financial Services segment. Refer to Note 25.Includes approximately 51 percent and 37 percent of Japanese equity securities, and 49 percent and 63 percent of foreign equity securities for the fiscal years ended March 31, 2019 and 2020, respectively.Includes approximately 48 percent and 36 percent of debt securities issued by Japanese national and local governments, and 52 percent and 64 percent of debt securities issued by foreign national and local governments for the fiscal years ended March 31, 2019 and 2020, respectively.Includes debt securities issued by Japanese and foreign corporation and government related agencies.Includes primarily mortgage-backed securities.Commingled funds represent pooled institutional investments, including primarily investment trusts. They include approximately 50 percent and 50 percent of investments in equity, 49 percent and 45 percent of investments in fixed income, and 1 percent and 5 percent of investments in other for the fiscal years ended March 31, 2019 and 2020, respectively.Represents commodity futures funds.Includes multiple private equity funds of funds that primarily invest in venture, buyout, and distressed markets in the United States and Europe.Includes primarily funds that invest in a portfolio of a broad range of hedge funds to diversify the risks and reduce the volatilities associated with a single hedge fund.Includes primarily private real estate investment trusts. Includes primarily foreign equity securities.Includes primarily foreign government debt securities.Includes primarily foreign corporate debt securities. Represents annuity contracts with or without profit sharing.Commingled funds represent pooled institutional investments including mutual funds, common trust funds, and collective investment funds. They are primarily comprised of foreign equities and fixed income investments.Primarily consists of translation adjustments.Foreign currency translation adjustments were transferred from accumulated other comprehensive income to net income as a result of a complete or substantially complete liquidation or sale of certain foreign subsidiaries and affiliates.The amortization of pension and postretirement benefit components are included in the computation of net periodic pension cost. Refer to Note 15.Expected volatility was based on the historical volatilities of Sony Corporation’s common stock over the expected life of the stock acquisition rights.Receivables from contracts with customers and contract assets are included in the consolidated balance sheets as “Notes and accounts receivable, trade and contract assets” and “Other”, non-current.Contract liabilities are included in the consolidated balance sheets as “Other”, both current and non-current.For Motion Pictures and Television Productions in the Pictures segment, Sony has included all contracts regardless of duration.Amount included in the Music segment primarily consists of minimum royalty guarantees or fixed fees in contracts related to license revenue for ongoing access to an evolving library of content. These contracts also include the potential for sales-based or usage-based royalties to exceed the minimum guarantees, and these additional royalties are excluded from the amount above, of which substantially all are recognized as revenue within three years.Significant asset impairments excluded from restructuring charges are described in Note 13.Other associated costs includes non-cash write-downs and disposals, netA portion of gain on sale and leaseback transactions is deferred and is amortized on a straight-line basis over the lease term.Refer to Notes 5 and 25.Refer to Note 5.Refer to Notes 25 and 26.Refer to Notes 9, 13, 20 and 26.Substantially all of Sony’s Japanese pension plans were point-based. 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Table of Contents
 
 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form
 20-F
REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR 12(g) OF THE SECURITIES EXCHANGE ACT OF 1934
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
or
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
For the fiscal year ended March 31, 2020
or
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
For the transition period from/to
or
SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Date of event requiring this shell company report:
Commission file number
1-6439
Sony Kabushiki Kaisha
(Exact Name of Registrant as specified in its charter)
SONY CORPORATION
(Translation of Registrant’s name into English)
Japan
(Jurisdiction of incorporation or organization)
7-1, KONAN 1-CHOME,
MINATO-KU,
TOKYO 108-0075 JAPAN
(Address of principal executive offices)
J. Justin Hill, Senior Vice President, Finance & Investor Relations
Sony Corporation of America
25 Madison Avenue, 26
th
Floor
New York, NY 10010-8601
Telephone:
212-833-6722
E-mail:
ir@sony.com
(Name, Telephone, E-mail and Address of Company Contact Person)
Securities registered or to be registered pursuant to Section 12(b) of the Act:
         
Title of Each Class
 
Trading Symbol(s)
 
Name of Each Exchange on Which Registered
American Depositary Shares
*
 
SNE
 
New York Stock Exchange
Common Stock
**
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
* American Depositary Shares evidenced by American Depositary Receipts.
 Each American Depositary Share represents one share of Common Stock.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
**
No par value per share. Not for trading, but only in connection with the listing of American Depositary Shares pursuant to the requirements of the New York Stock Exchange.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Securities registered pursuant to Section 12(g) of the Act:
None
Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act:
None
Indicate the number of outstanding shares of each of the issuer’s classes of capital or common stock as of the close of the period covered by the Annual Report:
                 
 
Outstanding as of
 
 
March 31, 2020
 
 
March 31, 2020
 
Title of Class
 
(Tokyo Time)
 
 
(New York Time)
 
Common Stock
 
 
1,220,159,940
 
 
 
 
 
American Depositary Shares
   
     
114,612,168
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes  
    No  
If this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934.    Yes  
    No  
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes  
    No  
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).    Yes  
    No  
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a
non-accelerated
filer, or an emerging growth company. See definition of “large accelerated filer,” “accelerated filer” and “emerging growth company” in Rule
12b-2
of the Exchange Act.
             
  Large accelerated filer
 
  Accelerated filer
 
  
Non-accelerated
filer
 
  Emerging growth company
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
If an emerging growth company that prepares its financial statements in accordance with U.S. GAAP, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards† provided pursuant to Section 
13(a) of the Exchange Act.  
† The term “new or revised financial accounting standard” refers to any update issued by the Financial Accounting Standards Board to its Accounting Standards Codification after April 5, 2012.
Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report.  
Indicate by check mark which basis of accounting the registrant has used to prepare the financial statements included in this filing:
             
US GAAP  
 
International Financial Reporting Standards as issued by the International Accounting Standards Board  
   
Other  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
If “Other” has been checked in response to the previous question, indicate by check mark which financial statement item the registrant has elected to follow.
             
Item 17  
   
   
Item 18  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule
 12b-2
of the Exchange Act).
             
Yes  
   
   
No  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Table of Contents
Cautionary Statement
Statements made in this document with respect to Sony’s current plans, estimates, strategies and beliefs and other statements that are not historical facts are forward-looking statements about the future performance of Sony. Forward-looking statements include, but are not limited to, those statements using words such as “believe,” “expect,” “plans,” “strategy,” “prospects,” “forecast,” “estimate,” “project,” “anticipate,” “aim,” “intend,” “seek,” “may,” “might,” “could” or “should,” and words of similar meaning in connection with a discussion of future operations, financial performance, events or conditions. From time to time, oral or written forward-looking statements may also be included in other materials released to the public. These statements are based on management’s assumptions, judgments and beliefs in light of the information currently available to it. Sony cautions investors that a number of important risks and uncertainties could cause actual results to differ materially from those discussed in the forward-looking statements, and therefore investors should not place undue reliance on them. Investors also should not rely on any obligation of Sony to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Sony disclaims any such obligation. Risks and uncertainties that might affect Sony include, but are not limited to:
  (i) Sony’s ability to maintain product quality and customer satisfaction with its products and services;
  (ii) Sony’s ability to continue to design and develop and win acceptance of, as well as achieve sufficient cost reductions for, its products and services, including image sensors, game and network platforms, smartphones and televisions, which are offered in highly competitive markets characterized by severe price competition and continual new product and service introductions, rapid development in technology and subjective and changing customer preferences;
  (iii) Sony’s ability to implement successful hardware, software, and content integration strategies, and to develop and implement successful sales and distribution strategies in light of new technologies and distribution platforms;
  (iv) the effectiveness of Sony’s strategies and their execution, including but not limited to the success of Sony’s acquisitions, joint ventures, investments, capital expenditures, restructurings and other strategic initiatives;
  (v) changes in laws, regulations and government policies in the markets in which Sony and its third-party suppliers, service providers and business partners operate, including those related to taxation, as well as growing consumer focus on corporate social responsibility;
  (vi) Sony’s continued ability to identify the products, services and market trends with significant growth potential, to devote sufficient resources to research and development, to prioritize investments and capital expenditures correctly and to recoup its investments and capital expenditures, including those required for technology development and product capacity;
  (vii) Sony’s reliance on external business partners, including for the procurement of parts, components, software and network services for its products or services, the manufacturing, marketing and distribution of its products, and its other business operations;
  (viii) the global economic and political environment in which Sony operates and the economic and political conditions in Sony’s markets, particularly levels of consumer spending;
  (ix) Sony’s ability to meet operational and liquidity needs as a result of significant volatility and disruption in the global financial markets or a ratings downgrade;
  (x) Sony’s ability to forecast demands, manage timely procurement and control inventories;
  (xi) foreign exchange rates, particularly between the yen and the U.S. dollar, the euro and other currencies in which Sony makes significant sales and incurs production costs, or in which Sony’s assets, liabilities and operating results are denominated;
  (xii) Sony’s ability to recruit, retain and maintain productive relations with highly skilled personnel;
  (xiii) Sony’s ability to prevent unauthorized use or theft of intellectual property rights, to obtain or renew licenses relating to intellectual property rights and to defend itself against claims that its products or services infringe the intellectual property rights owned by others;
2

Table of Contents
  (xiv) the impact of changes in interest rates and unfavorable conditions or developments (including market fluctuations or volatility) in the Japanese equity markets on the revenue and operating income of the Financial Services segment;
  (xv) shifts in customer demand for financial services such as life insurance and Sony’s ability to conduct successful asset liability management in the Financial Services segment;
  (xvi) risks related to catastrophic disasters, pandemic disease or similar events;
  (xvii) the ability of Sony, its third-party service providers or business partners to anticipate and manage cybersecurity risk, including the risk of unauthorized access to Sony’s business information and the personally identifiable information of its employees and customers, potential business disruptions or financial losses; and
  (xviii) the outcome of pending and/or future legal and/or regulatory proceedings.
Risks and uncertainties also include the impact of any future events with material adverse impact. The continued impact of the Coronavirus Disease 2019
(“COVID-19”)
could heighten many of the risks and uncertainties noted above.
Important information regarding risks and uncertainties is also set forth elsewhere in this annual report, including in “Risk Factors” under “Item 3.
Key Information
,” “Item 4.
Information on the Company
,” “Item 5.
 Operating and Financial Review and Prospects
,” “Legal Proceedings” included in “Item 8.
Financial Information
,” Sony’s consolidated financial statements referenced in “Item 8.
Financial Information
” and “Item 11.
Quantitative and Qualitative Disclosures about Market Risk
.”
In this document, Sony Corporation and its consolidated subsidiaries are together referred to as “Sony” or “Sony Group.” In addition, sales and operating revenue are referred to as “sales” in the narrative description except in the consolidated financial statements.
3

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TABLE OF CONTENTS
         
   
6
 
   
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6
 
   
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7
 
   
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18
 
   
20
 
   
29
 
   
30
 
   
31
 
   
31
 
   
31
 
   
50
 
   
51
 
   
52
 
   
57
 
   
58
 
   
59
 
   
65
 
   
65
 
   
66
 
   
66
 
   
71
 
   
76
 
   
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86
 
   
86
 
   
86
 
   
87
 
   
87
 
   
87
 
   
87
 
   
87
 
   
88
 
   
88
 
   
88
 
   
88
 
   
89
 
   
89
 
   
89
 
   
89
 
   
89
 
   
89
 
   
89
 
   
89
 
   
97
 
   
97
 
   
101
 
   
104
 
   
104
 
   
104
 
   
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104
 
   
106
 
   
106
 
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106
 
   
106
 
   
106
 
   
108
 
   
108
 
   
108
 
   
109
 
   
109
 
   
109
 
   
110
 
   
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118
 
   
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5

Table of Contents
 
Item  1.
Identity of Directors, Senior Management and Advisers
Not Applicable
Item 2.
Offer Statistics and Expected Timetable
Not Applicable
Item 3.
Key Information
A.
Selected Financial Data
                                         
 
Fiscal year ended March 31
 
 
2016
   
2017
   
2018
   
2019
   
2020
 
 
(Yen in millions, yen per share amounts)
 
Income statement data:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sales and operating revenue
   
8,105,712
     
7,603,250
     
8,543,982
     
8,665,687
   
 
8,259,885
 
Equity in net income (loss) of affiliated companies
   
2,238
     
3,563
     
8,569
     
(2,999
)  
 
9,637
 
Operating income
   
294,197
     
288,702
     
734,860
     
894,235
   
 
845,459
 
Income before income taxes
   
304,504
     
251,619
     
699,049
     
1,011,648
   
 
799,450
 
Income taxes
   
94,789
     
124,058
     
151,770
     
45,098
   
 
177,190
 
Net income attributable to Sony Corporation’s stockholders
   
147,791
     
73,289
     
490,794
     
916,271
   
 
582,191
 
Comprehensive income (loss)
   
(44,915
)    
143,652
     
553,220
     
995,542
   
 
666,032
 
Data per share of Common Stock:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net income attributable to Sony Corporation’s stockholders*
   
     
     
     
   
 
 
— Basic
   
119.40
     
58.07
     
388.32
     
723.41
   
 
471.64
 
— Diluted
   
117.49
     
56.89
     
379.75
     
707.74
   
 
461.23
 
Cash dividends declared Interim
   
10.00
     
10.00
     
12.50
     
15.00
   
 
20.00
 
   
(8.09 cents
)    
(8.79 cents
)    
(11.11 cents
)    
(13.18 cents
)  
 
(18.38 cents
)
Cash dividends declared Fiscal
year-end
   
10.00
     
10.00
     
15.00
     
20.00
   
 
25.00
 
   
(9.01 cents
)    
(9.13 cents
)    
(13.75 cents
)    
(18.28 cents
)  
 
(22.76 cents
)
Balance sheet data:
   
     
     
     
   
 
 
Sony Corporation’s stockholders’ equity
   
2,463,340
     
2,497,246
     
2,967,366
     
3,746,377
   
 
4,125,306
 
Common stock
   
858,867
     
860,645
     
865,678
     
874,291
   
 
880,214
 
Net assets
   
3,124,410
     
3,135,422
     
3,647,157
     
4,436,690
   
 
4,789,535
 
Total assets**
   
16,673,390
     
17,660,556
     
19,065,538
     
20,981,586
   
 
23,039,343
 
Number of shares issued at fiscal
year-end
(thousands of shares of common stock)
   
1,262,494
     
1,263,764
     
1,266,552
     
1,271,230
   
 
1,261,059
 
Sony Corporation’s stockholders’ equity per share of common stock
   
1,952.79
     
1,977.72
     
2,344.96
     
2,995.31
   
 
3,380.96
 
* Refer to Note 23 of the consolidated financial statements.
** As of April 1, 2019, Sony adopted Accounting Standards Update (“ASU”)
2016-02,
which amends leasing guidance. Sony adopted the ASU on a modified retrospective basis with no restatement of comparative periods. Refer to Note 2 of the consolidated financial statements.
B.
Capitalization and Indebtedness
Not Applicable
C.
Reasons for the Offer and Use of Proceeds
Not Applicable
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D.
Risk Factors
This section contains forward-looking statements that are subject to the Cautionary Statement appearing on page 2 of this annual report. Risks to Sony are also discussed elsewhere in this annual report, including, without limitation in the other sections of this annual report referred to in the Cautionary Statement.
The coronavirus disease 2019
(COVID-19)
pandemic has adversely affected, and is expected to continue to adversely affect, Sony’s business operations, operating results and financial condition.
The COVID-19 pandemic is adversely affecting the production, development, sale and distribution of the products and services in each of Sony’s business segments, and this negative impact is expected to continue in the future. For example, in the Game & Network Services (“G&NS”) segment, there has been an adverse impact on the production of hardware due to issues in the component supply chain. In the Music segment, CDs and other packaged media sales are decreasing due to restrictions on going outside, and ticket, merchandising and video revenues are decreasing as concerts and other events are being postponed and cancelled in Japan and other areas. In the Pictures segment, box office revenue has been impacted by the closure of movie theaters around the world, and Sony generally has not been able to release its already completed titles in theaters. In the Electronics Products & Solutions (“EP&S”) segment, certain of Sony’s manufacturing sites ceased production for a period of time pursuant to local government policy, and a portion of supply continues to be insufficient to meet demand. Additionally, some partner companies that supply components to several of Sony’s businesses have reduced their operations, causing a delay in the production of some Sony products due to component shortages.
In the Financial Services segment, pursuant to the announcement of a state of emergency by the Japanese government, all
in-person
sales activity of the Lifeplanner
®
salespeople at Sony Life Insurance Co., Ltd. (“Sony Life”) was suspended from April 2020 to May 2020. The impact that these and other
COVID-19-related
factors have had on Sony’s ability to produce, develop, sell and distribute the products and services of each of Sony’s business segments is further discussed in “Item 5.
Operating and Financial Review and Prospects.
The timing and extent to which the pandemic further negatively impacts Sony’s business could vary greatly depending on future developments, such as the possible further spread of or a resurgence in
COVID-19,
as well as the state of lockdowns and other measures in various geographic areas around the world. For example, in the G&NS segment, hardware production and game software development could continue to be delayed due to the impact of
COVID-19.
The Music segment may continue to be negatively impacted by delays in the release of new music and a global reduction in advertising licensing revenue, and the Pictures segment may continue to be negatively impacted by delays in the production and release schedules of new motion pictures and TV shows, as well as by the global reduction in advertising revenue. The EP&S segment could continue to be adversely impacted by factory shutdowns and supply chain issues, and by the closure of retail stores globally. The Imaging & Sensing Solutions (“I&SS”) segment may be negatively impacted by a decline in demand in the smartphone market, and the Financial Services segment may continue to be negatively affected by the prohibition against all
in-person
sales activity of the Lifeplanner
®
salespeople at Sony Life.
The continued impact of
COVID-19
could heighten many of the risks and uncertainties noted below.
Sony must overcome increasingly intense competition, which could lead to lower revenue or operating margins.
Sony has several business segments in different industries with many product and service categories, which cause it to compete with many existing and new competitors ranging from large multinational companies to highly specialized entities that focus on only one or a few businesses and also, potentially, with outsourced manufacturing service partners that currently supply products to Sony. These competitors may have greater financial, technical, labor and marketing resources available to them than those available to Sony. Sony’s financial condition and operating results depend on its ability to efficiently anticipate and respond to these established and new competitors.
The competitive factors Sony faces vary depending on the nature of the business. For example, Sony’s electronics businesses compete on the basis of various factors including price and function, while Sony’s Music and Pictures businesses compete for talent, such as artists, songwriters, actors, directors and producers, and for entertainment content that is created, acquired, licensed and/or distributed. Competition on price can lead to lower margins when costs do not fall at a proportional rate, and competition for talent and appealing product can also lead to lower profitability if the higher costs required for such talent and content cannot be recouped through greater sales. Moreover, even for those products where Sony believes it has a strong competitive advantage, such as image sensors, it is possible that its competitors’ technological capabilities will accelerate such that Sony would be unable to maintain its advantageous market position. In its consumer electronics businesses, to produce
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products that appeal to changing and increasingly diverse consumer preferences or to overcome the fact that a relatively high percentage of consumers already possess similar products, Sony must develop superior technology, anticipate consumer tastes and rapidly develop attractive and differentiated products with competitive prices and features. Sony faces increasingly intense pricing pressure from competitors, retailer consolidation, new sales/distribution channels and shorter product cycles in a variety of consumer product categories. In the Music and Pictures segments, operating results can be impacted by worldwide consumer acceptance of their products, which is difficult to predict, by competing products released at or near the same time and by alternative forms of entertainment and leisure activities available to consumers. Additionally, the spread of
COVID-19
starting in the beginning of the 2020 calendar year resulted in lockdowns around the world, which are influencing changes in consumer behavior.
If Sony is unable to maintain its advantageous market position in the fields in which it has a technological or other competitive advantage, Sony is unable to effectively anticipate and counter the ongoing price erosion that frequently affects its consumer products or the cost pressures affecting its businesses, there is a change in existing business models or consumer preferences, or the average prices of Sony’s products decrease faster than Sony is able to reduce manufacturing costs, Sony’s operating results and financial condition may be adversely impacted.
To remain competitive and stimulate customer demand, Sony must invest in research and development to achieve product and service innovations and successfully manage frequent introductions of such new products and services.
To strengthen the competitiveness of its products and services, Sony continues to invest in research and development (“R&D”), particularly in growth areas such as image sensors and the G&NS segment. However, Sony may not be successful in investing in R&D if it fails to identify products, services and market trends with significant growth potential. In addition, Sony’s investments may not yield the in