28.

Business segment information

The reportable segments presented below are the segments of Sony for which separate financial information is available and for which operating profit or loss amounts are evaluated regularly by the chief operating decision maker (“CODM”) in deciding how to allocate resources and in assessing performance. The CODM does not evaluate segments using discrete asset information. Sony’s CODM is its Chief Executive Officer and President.

Sony realigned its business segments from the first quarter of the fiscal year ending March 31, 2013, to reflect modifications to the organizational structure as of April 1, 2012, primarily repositioning the operations of the previously reported Consumer, Products & Services (“CPS”), Professional, Device & Solutions (“PDS”) and Sony Mobile segments. In connection with this realignment, the operations of the former CPS, PDS and Sony Mobile segments are included in five newly established segments, namely the IP&S, Game, MP&C, HE&S, and Devices segments, as well as All Other. The network business previously included in the CPS segment and the medical business previously included in the PDS segment are now included in All Other.

The IP&S segment includes Digital Imaging Products, and Professional Solutions. The MP&C segment includes Mobile Communications, and Personal and Mobile Products. The previously reported Sony Mobile segment is now included in the MP&C segment as the Mobile Communications category. On February 15, 2012, Sony acquired Ericsson’s 50% equity interest in Sony Ericsson, which changed its name to Sony Mobile Communications upon becoming a wholly-owned subsidiary of Sony. The financial results of Mobile Communications include Sony’s equity in net income (loss) of Sony Ericsson through February 15, 2012 and sales, operating revenue and operating income (loss) from February 16, 2012 through March 31, 2012, as well as a gain of 102,331 million yen recorded on the remeasurement of Sony’s 50% equity interest in Sony Ericsson at fair value upon obtaining control through the acquisition of Ericsson’s 50% equity interest in Sony Ericsson. Refer to Note 24. The HE&S segment includes Televisions, and Audio and Video. The equity results of S-LCD are also included within the HE&S segment. The Devices segment includes Semiconductors and Components. The Pictures segment is engaged in the development, production and acquisition, manufacture, marketing, distribution and broadcasting of image-based software, including motion picture, home entertainment and television products. The Music segment includes SME, SMEJ and a 50% owned U.S. based joint venture in the music publishing business, Sony/ATV Music Publishing LLC. The Financial Services segment primarily represents individual life insurance and non-life insurance businesses in the Japanese market, a credit financing business and a bank business in Japan. All Other consists of various operating activities, including a mobile phone OEM business in Japan, So-net Entertainment Corporation, an Internet-related service business subsidiary operating mainly in Japan, the network business, the medical business and the disc manufacturing business. Sony’s products and services are generally unique to a single operating segment. In connection with the realignment, all prior period amounts in the segment disclosures have been restated to conform to the current fiscal year’s presentation.

Sales and operating revenue:


	Yen in millions
	Fiscal year ended March 31
	2010			2011			2012
Sales and operating revenue:
Imaging Products & Solutions —
Customers		926,579			906,439			756,625
Intersegment		10,704			9,185			4,692

Total		937,283			915,624			761,317
Game —
Customers		840,793			744,601			679,899
Intersegment		60,993			120,368			125,067

Total		901,786			864,969			804,966
Mobile Products & Communications —
Customers		599,353			631,514			622,415
Intersegment		69			73			262

Total		599,422			631,587			622,677
Home Entertainment & Sound —
Customers		1,552,697			1,712,324			1,282,728
Intersegment		370			640			428

Total		1,553,067			1,712,964			1,283,156
Devices —
Customers		779,240			771,350			677,208
Intersegment		427,848			380,537			349,360

Total		1,207,088			1,151,887			1,026,568
Pictures —
Customers		705,237			599,654			656,097
Intersegment		—			312			1,624

Total		705,237			599,966			657,721
Music —
Customers		511,097			457,771			430,751
Intersegment		11,519			12,972			12,038

Total		522,616			470,743			442,789
Financial Services —
Customers		838,300			798,495			868,971
Intersegment		13,096			8,031			2,924

Total		851,396			806,526			871,895
All Other —
Customers		400,321			449,778			465,745
Intersegment		80,904			70,004			64,598

Total		481,225			519,782			530,343
Corporate and elimination		(545,122	)		(492,775	)		(508,220	)

Consolidated total		7,213,998			7,181,273			6,493,212

Game intersegment amounts primarily consist of transactions with All Other. Devices intersegment amounts primarily consist of transactions with the Game segment and the IP&S segment. All Other intersegment amounts primarily consist of transactions with the Pictures segment, the Music segment and the Game segment. Corporate and elimination includes certain brand and patent royalty income.

Segment profit or loss:


	Yen in millions
	Fiscal year ended March 31
	2010			2011			2012
Operating income (loss):
Imaging Products & Solutions		40,857			52,439			18,592
Game		(55,506	)		48,494			29,302
Mobile Products & Communications		(50,724	)		5,321			7,246
Home Entertainment & Sound		(70,849	)		(73,205	)		(203,211	)
Devices		9,853			34,893			(22,126	)
Pictures		42,814			38,669			34,130
Music		36,513			38,927			36,887
Financial Services		162,492			118,818			131,421
All Other		(28,454	)		(13,839	)		(54,082	)

Total		86,996			250,517			(21,841	)
Corporate and elimination		(55,224	)		(50,696	)		(45,434	)

Consolidated operating income (loss)		31,772			199,821			(67,275	)
Other income		43,834			44,966			23,478
Other expenses		(48,694	)		(39,774	)		(39,389	)

Consolidated income (loss) before income taxes		26,912			205,013			(83,186	)

Operating income (loss) is Sales and operating revenue less Costs and expenses, and includes Equity in net income (loss) of affiliated companies.

The MP&C segment includes Sony’s equity in net loss for Sony Ericsson of 57,680 million yen through February 15, 2012 and the operating income (loss) from February 16, 2012 through March 31, 2012, as well as a gain of 102,331 million yen recorded on the remeasurement of Sony’s 50% equity interest in Sony Ericsson at fair value upon obtaining control through the acquisition of Ericsson’s 50% equity interest in Sony Ericsson.

Corporate and elimination includes headquarters restructuring costs and certain other corporate expenses, including the amortization of certain intellectual property assets such as the cross-licensing intangible assets acquired from Ericsson at the time of the Sony Ericsson acquisition, which are not allocated to segments.

Other significant items:


	Yen in millions
	Fiscal year ended March 31
	2010			2011			2012
Equity in net income (loss) of affiliated companies:
Imaging Products & Solutions		(1,037	)		(157	)		(154	)
Mobile Products & Communications		(34,514	)		4,155			(57,680	)
Home Entertainment & Sound		387			7,214			(64,078	)
Devices		3			27			(44	)
Pictures		4,347			2,483			(516	)
Music		(80	)		(265	)		(372	)
Financial Services		(1,345	)		(1,961	)		(1,252	)
All Other		2,004			2,566			2,399

Consolidated total		(30,235	)		14,062			(121,697	)

Depreciation and amortization:
Imaging Products & Solutions		50,323			36,666			35,951
Game		12,352			13,649			10,848
Mobile Products & Communications		10,606			8,974			9,015
Home Entertainment & Sound		53,792			29,314			27,358
Devices		120,866			106,824			116,971
Pictures		8,427			7,996			10,825
Music		13,427			12,166			10,789
Financial Services, including deferred insurance acquisition costs		56,531			62,077			56,322
All Other		22,420			21,574			19,548

Total		348,744			299,240			297,627
Corporate		22,260			26,126			21,967

Consolidated total		371,004			325,366			319,594

The MP&C segment includes Sony’s equity in net income (loss) in Sony Ericsson through February 15, 2012 and the equity in net income (loss) of Sony Mobile from February 16, 2012 through March 31, 2012.

The MP&C segment includes the depreciation and amortization of Sony Mobile from February 16, 2012 through March 31, 2012.

The following table includes a breakdown of sales and operating revenue to external customers by product category in the following segments: IP&S, MP&C, HE&S and Devices. The IP&S, MP&C, HE&S and Devices segments are each managed as a single operating segment by Sony’s management.


	Yen in millions
	Fiscal year ended March 31
	2010		2011		2012
Sales and operating revenue:
Imaging Products & Solutions
Digital Imaging Products		645,354		628,358		489,526
Professional Solutions		272,410		268,687		256,871
Other		8,815		9,394		10,228

Total		926,579		906,439		756,625

Game		840,793		744,601		679,899

Mobile Products & Communications
Mobile Communications		—		—		77,732
Personal and Mobile Products		594,198		625,200		538,816
Other		5,155		6,314		5,867

Total		599,353		631,514		622,415

Home Entertainment & Sound
Televisions		1,005,934		1,200,487		840,359
Audio and Video		536,972		502,684		433,801
Other		9,791		9,153		8,568

Total		1,552,697		1,712,324		1,282,728

Devices
Semiconductors		299,715		358,396		375,891
Components		476,097		410,090		297,108
Other		3,428		2,864		4,209

Total		779,240		771,350		677,208

Pictures		705,237		599,654		656,097
Music		511,097		457,771		430,751
Financial Services		838,300		798,495		868,971
All Other		400,321		449,778		465,745
Corporate		60,381		109,347		52,773

Consolidated total		7,213,998		7,181,273		6,493,212

Mobile Communications includes sales and operating revenue of Sony Mobile from February 16, 2012 through March 31, 2012.

Geographic Information:

Sales and operating revenue attributed to countries based on location of external customers for the fiscal years ended March 31, 2010, 2011 and 2012 and property, plant and equipment, net as of March 31, 2011 and 2012 are as follows:


	Yen in millions
	Fiscal year ended March 31
	2010		2011		2012
Sales and operating revenue:
Japan		2,099,297		2,152,552		2,104,669
United States		1,595,016		1,443,693		1,211,849
Europe		1,644,698		1,539,432		1,268,258
China		485,512		562,048		495,101
Asia-Pacific		708,061		726,364		636,489
Other Areas		681,414		757,184		776,846

Total		7,213,998		7,181,273		6,493,212


	Yen in millions
	March 31
	2011		2012
Property, plant and equipment, net:
Japan		684,031		699,647
United States		95,157		82,914
Europe		39,602		55,192
China		39,936		39,388
Asia-Pacific		46,894		37,060
Other Areas		19,248		16,797

Total		924,868		930,998

Geographic information for the fiscal years ended March 31, 2010 and 2011 in the tables above has been restated to reflect the change in geographic classification.

Major areas in each geographic segment excluding Japan, United States and China are as follows:


(1) Europe:		United Kingdom, France, Germany, Russia, Spain and Sweden
(2) Asia-Pacific:		India, South Korea and Oceania
(3) Other Areas:		The Middle East/Africa, Brazil, Mexico and Canada

There are not any individually material countries with respect to the sales and operating revenue and property, plant and equipment, net included in Europe, Asia-Pacific and Other Areas.

Transfers between reportable business segments or geographic areas are made at amounts which Sony’s management believes approximate as arms-length transactions.

There were no sales and operating revenue with any single major external customer for the fiscal years ended March 31, 2010, 2011 and 2012.