28.

Business segment information

The reportable segments presented below are the segments of Sony for which separate financial information is available and for which operating profit or loss amounts are evaluated regularly by the chief operating decision maker (“CODM”) in deciding how to allocate resources and in assessing performance. The CODM does not evaluate segments using discrete asset information. Sony’s CODM is its Chairman, Chief Executive Officer and President.

Sony realigned its reportable segments from the first quarter of the fiscal year ended March 31, 2012, to reflect modifications to the organizational structure as of April 1, 2011, primarily repositioning the operations of the previously reported Consumer, Professional & Devices (“CPD”) and Networked Products & Services (“NPS”) segments. In connection with this realignment, the operations of the former CPD and NPS segments are included in two newly established segments, namely the Consumer Products & Services (“CPS”) segment and the Professional, Device & Solutions (“PDS”) segment.

The CPS segment includes televisions, home audio and video, digital imaging, personal and mobile products, and the game business. The equity results of S-LCD are also included within the CPS segment. The PDS segment includes professional solutions, semiconductors and components. The Pictures segment is engaged in the development, production and acquisition, manufacture, marketing, distribution and broadcasting of image-based software, including motion picture, home entertainment and television products. The Music segment includes SME, SMEJ and a 50% owned U.S. based joint venture in the music publishing business, Sony/ATV Music Publishing LLC. The Financial Services segment primarily represents individual life insurance and non-life insurance businesses in the Japanese market, a credit financing business and a bank business in Japan. On February 15, 2012, Sony acquired Ericsson’s 50% equity interest in Sony Ericsson, which changed its name to Sony Mobile Communications upon becoming a wholly-owned subsidiary of Sony. Accordingly, the Sony Ericsson segment that had been presented as a separate segment was renamed the Sony Mobile segment in the fourth quarter. The Sony Mobile segment includes Sony’s equity in net income (loss) of Sony Ericsson through February 15, 2012 and sales, operating revenue and operating income (loss) from February 16, 2012 through March 31, 2012, as well as a gain of 102,331 million yen recorded on the remeasurement of Sony’s 50% equity interest in Sony Ericsson at fair value upon obtaining control through the acquisition of Ericsson’s 50% equity interest in Sony Ericsson. Refer to Note 24. All Other consists of various operating activities, including a mobile phone OEM business in Japan, So-net Entertainment Corporation, an Internet-related service business subsidiary operating mainly in Japan and the disc manufacturing business. Sony’s products and services are generally unique to a single operating segment. In connection with the realignment, all prior period amounts in the segment disclosures have been restated to conform to the current fiscal year’s presentation.

Sales and operating revenue:


	Yen in millions
	Fiscal year ended March 31
	2010			2011			2012
Sales and operating revenue:
Consumer Products & Services —
Customers		3,638,137			3,771,610			3,061,214
Intersegment		74,228			78,223			75,543

Total		3,712,365			3,849,833			3,136,757
Professional, Device & Solutions —
Customers		1,080,984			1,066,574			967,603
Intersegment		438,002			436,690			346,168

Total		1,518,986			1,503,264			1,313,771
Pictures —
Customers		705,237			599,654			656,097
Intersegment		—			312			1,624

Total		705,237			599,966			657,721
Music —
Customers		511,097			457,771			430,751
Intersegment		11,519			12,972			12,038

Total		522,616			470,743			442,789
Financial Services —
Customers		838,300			798,495			868,971
Intersegment		13,096			8,031			2,924

Total		851,396			806,526			871,895
Sony Mobile —
Customers		—			—			77,732
Intersegment		—			—			—

Total		—			—			77,732
All Other —
Customers		379,862			377,822			378,071
Intersegment		80,904			70,004			64,598

Total		460,766			447,826			442,669
Corporate and elimination		(557,368	)		(496,885	)		(450,122	)

Consolidated total		7,213,998			7,181,273			6,493,212

CPS intersegment amounts primarily consist of transactions with All Other.

PDS intersegment amounts primarily consist of transactions with the CPS segment.

The Sony Mobile segment includes sales and operating revenue from February 16, 2012 through March 31, 2012.

All Other intersegment amounts primarily consist of transactions with the Pictures segment, the Music segment and the CPS segment.

Corporate and elimination includes certain brand and patent royalty income.

Segment profit or loss:


	Yen in millions
	Fiscal year ended March 31
	2010			2011			2012
Operating income (loss):
Consumer Products & Services		(101,403	)		10,817			(229,807	)
Professional, Device & Solutions		(35,435	)		27,650			(20,194	)
Pictures		42,814			38,669			34,130
Music		36,513			38,927			36,887
Financial Services		162,492			118,818			131,421
Sony Mobile		(34,514	)		4,155			31,407
All Other		(4,976	)		7,116			(3,546	)

Total		65,491			246,152			(19,702	)
Corporate and elimination		(33,719	)		(46,331	)		(47,573	)

Consolidated operating income (loss)		31,772			199,821			(67,275	)
Other income		43,834			44,966			23,478
Other expenses		(48,694	)		(39,774	)		(39,389	)

Consolidated income (loss) before income taxes		26,912			205,013			(83,186	)

Operating income (loss) is Sales and operating revenue less Costs and expenses, and includes Equity in net income (loss) of affiliated companies.

The Sony Mobile segment includes Sony’s equity in net loss for Sony Ericsson of 57,680 million yen through February 15, 2012 and the operating income (loss) from February 16, 2012 through March 31, 2012, as well as a gain of 102,331 million yen recorded on the remeasurement of Sony’s 50% equity interest in Sony Ericsson at fair value upon obtaining control through the acquisition of Ericsson’s 50% equity interest in Sony Ericsson.

Corporate and elimination includes headquarters restructuring costs and certain other corporate expenses, including the amortization of certain intellectual property assets such as the cross-licensing intangible assets acquired from Ericsson at the time of the Sony Mobile acquisition, which are not allocated to segments.

Other significant items:


	Yen in millions
	Fiscal year ended March 31
	2010			2011			2012
Equity in net income (loss) of affiliated companies:
Consumer Products & Services		387			7,214			(64,078	)
Professional, Device & Solutions		(1,034	)		(130	)		(198	)
Pictures		4,347			2,483			(516	)
Music		(80	)		(265	)		(372	)
Financial Services		(1,345	)		(1,961	)		(1,252	)
Sony Mobile		(34,514	)		4,155			(57,680	)
All Other		2,004			2,566			2,399

Consolidated total		(30,235	)		14,062			(121,697	)

Depreciation and amortization:
Consumer Products & Services		100,710			68,579			69,717
Professional, Device & Solutions		142,411			122,057			124,956
Pictures		8,427			7,996			10,825
Music		13,427			12,166			10,789
Financial Services, including deferred insurance acquisition costs		56,531			62,077			56,322
Sony Mobile		—			—			869
All Other		22,452			20,805			16,656

Total		343,958			293,680			290,134
Corporate		27,046			31,686			29,460

Consolidated total		371,004			325,366			319,594

The Sony Mobile segment includes Sony’s equity in net income (loss) in Sony Ericsson through February 15, 2012 and the equity in net income (loss) of Sony Mobile from February 16, 2012 through March 31, 2012.

The Sony Mobile segment includes the depreciation and amortization from February 16, 2012 through March 31, 2012.

The following table includes a breakdown of sales and operating revenue to external customers by product category in the CPS and PDS segments. The CPS and PDS segments are each managed as a single operating segment by Sony’s management.


	Yen in millions
	Fiscal year ended March 31
	2010		2011		2012
Sales and operating revenue:
Consumer Products & Services
Televisions		1,005,773		1,200,491		840,359
Home Audio and Video		302,678		285,297		241,885
Digital Imaging		664,502		642,570		497,957
Personal and Mobile Products		809,369		828,375		722,301
Game		840,711		798,405		744,285
Other		15,104		16,472		14,427

Total		3,638,137		3,771,610		3,061,214
Professional, Device & Solutions
Professional Solutions		295,360		287,394		280,645
Semiconductors		299,715		358,396		375,891
Components		476,097		410,090		297,108
Other		9,812		10,694		13,959

Total		1,080,984		1,066,574		967,603
Pictures		705,237		599,654		656,097
Music		511,097		457,771		430,751
Financial Services		838,300		798,495		868,971
Sony Mobile		—		—		77,732
All Other		379,862		377,822		378,071
Corporate		60,381		109,347		52,773

Consolidated total		7,213,998		7,181,273		6,493,212

The Sony Mobile segment includes sales and operating revenue from February 16, 2012 through March 31, 2012.

Geographic Information:

Sales and operating revenue attributed to countries based on location of external customers for the fiscal years ended March 31, 2010, 2011 and 2012 and property, plant and equipment, net as of March 31, 2011 and 2012 are as follows:


	Yen in millions
	Fiscal year ended March 31
	2010		2011		2012
Sales and operating revenue:
Japan		2,099,297		2,152,552		2,104,669
United States		1,595,016		1,443,693		1,211,849
Europe		1,644,698		1,539,432		1,268,258
China		485,512		562,048		495,101
Asia-Pacific		708,061		726,364		636,489
Other Areas		681,414		757,184		776,846

Total		7,213,998		7,181,273		6,493,212


	Yen in millions
	March 31
	2011		2012
Property, plant and equipment, net:
Japan		684,031		699,647
United States		95,157		82,914
Europe		39,602		55,192
China		39,936		39,388
Asia-Pacific		46,894		37,060
Other Areas		19,248		16,797

Total		924,868		930,998

Geographic information for the fiscal years ended March 31, 2010 and 2011 in the tables above has been restated to reflect the change in geographic classification.

Major areas in each geographic segment excluding Japan, United States and China are as follows:


(1) Europe:		United Kingdom, France, Germany, Russia, Spain and Sweden
(2) Asia-Pacific:		India, South Korea and Oceania
(3) Other Areas:		The Middle East/Africa, Brazil, Mexico and Canada

There are not any individually material countries with respect to the sales and operating revenue and property, plant and equipment, net included in Europe, Asia-Pacific and Other Areas.

Transfers between reportable business segments or geographic areas are made at amounts which Sony’s management believes approximate as arms-length transactions.

There were no sales and operating revenue with any single major external customer for the fiscal years ended March 31, 2010, 2011 and 2012.