Research and Development Costs Advertising Costs and Shipping and Handling Costs (Details) (JPY ¥) In Millions	12 Months Ended
Mar. 31, 2011	Mar. 31, 2010	Mar. 31, 2009
Research and Development Costs Advertising Costs and Shipping and Handling Costs (Textuals) [Abstract]
Research and development costs	¥ 426,814	¥ 432,001	¥ 497,297
Advertising costs included in selling, general and administrative expenses	396,425	383,540	436,412
Shipping and handling costs for finished goods	¥ 91,926	¥ 83,622	¥ 120,175

- Definition

The aggregate costs incurred (1) in a planned search or critical investigation aimed at discovery of new knowledge with the hope that such knowledge will be useful in developing a new product or service, a new process or technique, or in bringing about a significant improvement to an existing product or process; or (2) to translate research findings or other knowledge into a plan or design for a new product or process or for a significant improvement to an existing product or process whether intended for sale or the entity's use, during the reporting period charged to research and development projects, including the costs of developing computer software up to the point in time of achieving technological feasibility, and costs allocated in accounting for a business combination to in-process projects deemed to have no alternative future use.

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