<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/schedule13g" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>SCHEDULE 13G</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001586910</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <coverPageHeader>
      <securitiesClassTitle>Common Shares, par value $0.0001</securitiesClassTitle>
      <eventDateRequiresFilingThisStatement>12/31/2025</eventDateRequiresFilingThisStatement>
      <issuerInfo>
        <issuerCik>0000312257</issuerCik>
        <issuerName>INNOVATIVE FOOD HOLDINGS INC</issuerName>
        <issuerCusip>45772H202</issuerCusip>
        <issuerPrincipalExecutiveOfficeAddress>
          <com:street1>2528 S 27TH AVE</com:street1>
          <com:city>BROADVIEW</com:city>
          <com:stateOrCountry>IL</com:stateOrCountry>
          <com:zipCode>60155</com:zipCode>
        </issuerPrincipalExecutiveOfficeAddress>
      </issuerInfo>
      <designateRulesPursuantThisScheduleFiled>
        <designateRulePursuantThisScheduleFiled>Rule 13d-1(b)</designateRulePursuantThisScheduleFiled>
      </designateRulesPursuantThisScheduleFiled>
    </coverPageHeader>
    <coverPageHeaderReportingPersonDetails>

      <reportingPersonName>HARPER ASSET MANAGEMENT LLC</reportingPersonName>
      <memberGroup>b</memberGroup>
      <citizenshipOrOrganization>CO</citizenshipOrOrganization>
      <reportingPersonBeneficiallyOwnedNumberOfShares>
        <soleVotingPower>2869541.00</soleVotingPower>
        <sharedVotingPower>0.00</sharedVotingPower>
        <soleDispositivePower>2045296.00</soleDispositivePower>
        <sharedDispositivePower>824245.00</sharedDispositivePower>
      </reportingPersonBeneficiallyOwnedNumberOfShares>
      <reportingPersonBeneficiallyOwnedAggregateNumberOfShares>2869541.00</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
      <classPercent>5.2</classPercent>
      <typeOfReportingPerson>IA</typeOfReportingPerson>
    </coverPageHeaderReportingPersonDetails>
    <items>
      <item1>
        <issuerName>INNOVATIVE FOOD HOLDINGS INC</issuerName>
        <issuerPrincipalExecutiveOfficeAddress>2528 S 27TH AVE, BROADVIEW, ILLINOIS, 60155</issuerPrincipalExecutiveOfficeAddress>
      </item1>
      <item2>
        <filingPersonName>Harper, Brian J</filingPersonName>
        <principalBusinessOfficeOrResidenceAddress>2248 Mariner Dr
Longmont, CO 80503</principalBusinessOfficeOrResidenceAddress>
        <citizenship>UNITED STATES</citizenship>
      </item2>
      <item3>
        <notApplicableFlag>N</notApplicableFlag>
        <typeOfPersonFiling>IA</typeOfPersonFiling>
      </item3>
      <item4>
        <amountBeneficiallyOwned>2,869,541</amountBeneficiallyOwned>
        <classPercent>5.2%</classPercent>
        <numberOfSharesPersonHas>
          <solePowerOrDirectToVote>2,869,541</solePowerOrDirectToVote>
          <sharedPowerOrDirectToVote>0</sharedPowerOrDirectToVote>
          <solePowerOrDirectToDispose>2,045,296</solePowerOrDirectToDispose>
          <sharedPowerOrDirectToDispose>824,245</sharedPowerOrDirectToDispose>
        </numberOfSharesPersonHas>
      </item4>
      <item5>
        <notApplicableFlag>Y</notApplicableFlag>
        <classOwnership5PercentOrLess>N</classOwnership5PercentOrLess>
      </item5>
      <item6>
        <notApplicableFlag>Y</notApplicableFlag>
      </item6>
      <item7>
        <notApplicableFlag>Y</notApplicableFlag>
      </item7>
      <item8>
        <notApplicableFlag>Y</notApplicableFlag>
      </item8>
      <item9>
        <notApplicableFlag>Y</notApplicableFlag>
      </item9>
      <item10>
        <notApplicableFlag>N</notApplicableFlag>
        <certifications>By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under &amp;#167; 240.14a-11.

</certifications>
      </item10>
    </items>
    <signatureInformation>
      <reportingPersonName>HARPER ASSET MANAGEMENT LLC</reportingPersonName>
      <signatureDetails>
        <signature>Brian J Harper</signature>
        <title>President</title>
        <date>02/03/2026</date>
      </signatureDetails>
    </signatureInformation>
  </formData>
</edgarSubmission>
