XML 45 R34.htm IDEA: XBRL DOCUMENT v3.5.0.2
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) - USD ($)
3 Months Ended 6 Months Ended
Jun. 30, 2016
Jun. 30, 2015
Jun. 30, 2016
Jun. 30, 2015
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Cash, Uninsured Amount (in Dollars) $ 746,613   $ 746,613  
Allocated Share-based Compensation Expense (in Dollars)     $ 477,893 $ 2,284,110
The Fresh Diet [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period       1,200,000
Restricted Stock Units (RSUs) [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period     1,137,072  
Allocated Share-based Compensation Expense (in Dollars) $ 230,350 $ 1,072,548 $ 1,281,926 $ 2,145,096
Restricted Stock Units (RSUs) [Member] | Director [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period     370,000  
Restricted Stock Units (RSUs) [Member] | Non-Executive Employees [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Share-based Compensation Arrangement by Share-based Payment Award, Non-Option Equity Instruments, Outstanding, Number 251,174   251,174  
Share-based Compensation Arrangement by Share-based Payment Award, Non-Option Equity Instruments, Exercised 200,000   200,000  
Share-based Compensation Arrangement by Share-based Payment Award, Non-Option Equity Instruments, Forfeitures 900,000   900,000  
Restricted Stock Units (RSUs) [Member] | Non-Executive Employees [Member] | The Fresh Diet [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period       350,000
Share-based Compensation Arrangement by Share-based Payment Award, Non-Option Equity Instruments, Outstanding, Number 300,000   300,000  
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Rights       In addition there are restrictions on the sale of such vested stock, including aggregate volume restrictions, and shares cannot be sold below $2.50 per share
Warrant [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount 2,742,503 4,071,199 2,742,503 4,071,199
Warrant [Member] | Warrants at $0.5750 per share [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Incremental Common Shares Attributable to Dilutive Effect of Call Options and Warrants     2,294,491 2,828,405
Class of Warrant or Right, Exercise Price of Warrants or Rights (in Dollars per share) $ 0.575 $ 0.575 $ 0.575 $ 0.575
Warrant [Member] | Warrants at $0.5500 per share [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Incremental Common Shares Attributable to Dilutive Effect of Call Options and Warrants     448,010 448,011
Class of Warrant or Right, Exercise Price of Warrants or Rights (in Dollars per share) 0.55 0.55 $ 0.55 $ 0.55
Warrant [Member] | Warrants at $0.2500 per share [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Incremental Common Shares Attributable to Dilutive Effect of Call Options and Warrants     94,783 94,783
Class of Warrant or Right, Exercise Price of Warrants or Rights (in Dollars per share) 0.25 0.25 $ 0.25 $ 0.25
Warrant [Member] | Warrants at $0.0100 per share [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Incremental Common Shares Attributable to Dilutive Effect of Call Options and Warrants     700,000 700,000
Class of Warrant or Right, Exercise Price of Warrants or Rights (in Dollars per share) $ 0.01 $ 0.01 $ 0.01 $ 0.01
Employee Stock Option [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount 1,290,000 3,120,000 1,290,000 3,120,000
Convertible Debt Securities [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount   5,682,320   5,682,320
Continuing Operations [Member] | Restricted Stock Units (RSUs) [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Allocated Share-based Compensation Expense (in Dollars) $ 230,350 $ 545,966 $ 468,018 $ 1,091,931
Options at $3.40 [Member] | Employee Stock Option [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Incremental Common Shares Attributable to Dilutive Effect of Call Options and Warrants     30,000 30,000
Option exercise price (in Dollars per share)     $ 3.40 $ 3.40
Options at $2.40 [Member] | Employee Stock Option [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Incremental Common Shares Attributable to Dilutive Effect of Call Options and Warrants     20,000 20,000
Option exercise price (in Dollars per share)     $ 2.40 $ 2.40
Options at $2.00 [Member] | Employee Stock Option [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Incremental Common Shares Attributable to Dilutive Effect of Call Options and Warrants     500,000 500,000
Option exercise price (in Dollars per share)     $ 2.00 $ 2.00
Options at $1.90 [Member] | Employee Stock Option [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Incremental Common Shares Attributable to Dilutive Effect of Call Options and Warrants     15,000 15,000
Option exercise price (in Dollars per share)     $ 1.90 $ 1.90
Options at $1.60 [Member] | Employee Stock Option [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Incremental Common Shares Attributable to Dilutive Effect of Call Options and Warrants     310,000 310,000
Option exercise price (in Dollars per share)     $ 1.60 $ 1.60
Options at $1.46 [Member] | Employee Stock Option [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Incremental Common Shares Attributable to Dilutive Effect of Call Options and Warrants     100,000 100,000
Option exercise price (in Dollars per share)     $ 1.46 $ 1.46
Options at $1.44 [Member] | Employee Stock Option [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Incremental Common Shares Attributable to Dilutive Effect of Call Options and Warrants     15,000 15,000
Option exercise price (in Dollars per share)     $ 1.44 $ 1.44
Options at $1.310 [Member] | Employee Stock Option [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Incremental Common Shares Attributable to Dilutive Effect of Call Options and Warrants     75,000 75,000
Option exercise price (in Dollars per share)     $ 1.31 $ 1.31
Options at $0.570 [Member] | Employee Stock Option [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Incremental Common Shares Attributable to Dilutive Effect of Call Options and Warrants     225,000 225,000
Option exercise price (in Dollars per share)     $ 0.57 $ 0.57
Options at $0.480 [Member] | Employee Stock Option [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Incremental Common Shares Attributable to Dilutive Effect of Call Options and Warrants     92,500 92,500
Option exercise price (in Dollars per share)     $ 0.48 $ 0.48
Options at $0.474 [Member] | Employee Stock Option [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Incremental Common Shares Attributable to Dilutive Effect of Call Options and Warrants     92,500 92,500
Option exercise price (in Dollars per share)     $ 0.474 $ 0.474
Options at $0.45 [Member] | Employee Stock Option [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Incremental Common Shares Attributable to Dilutive Effect of Call Options and Warrants     92,500 92,500
Option exercise price (in Dollars per share)     $ 0.45 $ 0.45
Options at $0.40 [Member] | Employee Stock Option [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Incremental Common Shares Attributable to Dilutive Effect of Call Options and Warrants     275,000 275,000
Option exercise price (in Dollars per share)     $ 0.40 $ 0.40
Options at $0.38 [Member] | Employee Stock Option [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Incremental Common Shares Attributable to Dilutive Effect of Call Options and Warrants     92,500 92,500
Option exercise price (in Dollars per share)     $ 0.38 $ 0.38
Options at $0.350 [Member] | Employee Stock Option [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Incremental Common Shares Attributable to Dilutive Effect of Call Options and Warrants     1,170,000 1,170,000
Option exercise price (in Dollars per share)     $ 0.35 $ 0.35
Options at $1.50 [Member] | Employee Stock Option [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Incremental Common Shares Attributable to Dilutive Effect of Call Options and Warrants       15,000
Option exercise price (in Dollars per share)       $ 1.50
Share-based Compensation Award, Tranche One [Member] | Restricted Stock Units (RSUs) [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Date     Dec. 31, 2016 Jan. 01, 2015
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period     600,000 322,466
Share-based Compensation Award, Tranche One [Member] | Restricted Stock Units (RSUs) [Member] | Director [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Share-based Compensation Arrangement by Share-based Payment Award, Non-Option Equity Instruments, Outstanding, Number 270,000 270,000 270,000 270,000
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Date     Jul. 01, 2016 Jul. 01, 2015
Share-based Compensation Award, Tranche One [Member] | Restricted Stock Units (RSUs) [Member] | Non-Executive Employees [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period       600,000
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Date       Jul. 01, 2015
Share-based Compensation Award, Tranche One [Member] | Restricted Stock Units (RSUs) [Member] | Non-Executive Employees [Member] | The Fresh Diet [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period     300,000 600,000
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Date     Dec. 31, 2016 Jul. 01, 2015
Share-based Compensation Award, Tranche Two [Member] | Restricted Stock Units (RSUs) [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Date     Jul. 01, 2017 Jul. 01, 2015
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period     800,000 390,000
Share-based Compensation Award, Tranche Two [Member] | Restricted Stock Units (RSUs) [Member] | Director [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Share-based Compensation Arrangement by Share-based Payment Award, Non-Option Equity Instruments, Outstanding, Number 270,000 270,000 270,000 270,000
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Date     Jul. 01, 2017 Jul. 01, 2016
Share-based Compensation Award, Tranche Two [Member] | Restricted Stock Units (RSUs) [Member] | Non-Executive Employees [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period       600,000
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Date       Dec. 31, 2015
Share-based Compensation Award, Tranche Two [Member] | Restricted Stock Units (RSUs) [Member] | Non-Executive Employees [Member] | The Fresh Diet [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Date     Jul. 01, 2017  
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period     400,000  
Share-based Compensation Award, Tranche Three [Member] | Restricted Stock Units (RSUs) [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Date       Dec. 31, 2015
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period     125,000 300,000
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Rights     vest contingent upon the attainment of a stock price of $2.00 per share for 20 straight trading days vest solely upon the achievement of performance goals and the continued employment with the Company
Share-based Compensation Award, Tranche Three [Member] | Restricted Stock Units (RSUs) [Member] | Director [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Share-based Compensation Arrangement by Share-based Payment Award, Non-Option Equity Instruments, Outstanding, Number   270,000   270,000
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Date       Jul. 01, 2017
Share-based Compensation Award, Tranche Three [Member] | Restricted Stock Units (RSUs) [Member] | Non-Executive Employees [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period       1,200,000
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Date       Dec. 31, 2016
Share-based Compensation Award, Tranche Three [Member] | Restricted Stock Units (RSUs) [Member] | Non-Executive Employees [Member] | The Fresh Diet [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period       600,000
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Date       Dec. 31, 2016
Share-based Compensation Award, Tranche Four [Member] | Restricted Stock Units (RSUs) [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Date       May 01, 2016
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period     175,000 75,000
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Rights     vest contingent upon the attainment of a stock price of $3.00 per share for 20 straight trading days  
Share-based Compensation Award, Tranche Four [Member] | Restricted Stock Units (RSUs) [Member] | Non-Executive Employees [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period       1,600,000
Share-based Compensation Award, Tranche Four [Member] | Restricted Stock Units (RSUs) [Member] | Non-Executive Employees [Member] | The Fresh Diet [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period       1,600,000
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Date       Jul. 01, 2017
Share-based Compensation Award, Tranche Five [Member] | Restricted Stock Units (RSUs) [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Date       Jul. 01, 2016
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period       90,000
Share-based Compensation Award, Tranche Six [Member] | Restricted Stock Units (RSUs) [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Date       Dec. 31, 2016
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period       600,000
Share-based Compensation Award, Tranche Seven [Member] | Restricted Stock Units (RSUs) [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Date       Jul. 01, 2017
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period       890,000
Convertible Notes at $0.25 [Member] | Convertible Debt Securities [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Debt Instrument, Convertible, Conversion Price (in Dollars per share) $ 0.25 $ 0.25 $ 0.25 $ 0.25
Incremental Common Shares Attributable to Dilutive Effect of Conversion of Debt Securities     5,731,536 5,682,872
Convertible Notes at $1.54 [Member] | Convertible Debt Securities [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Debt Instrument, Face Amount (in Dollars) $ 100,000 $ 200,000 $ 100,000 $ 200,000
Debt Instrument, Convertible, Conversion Price (in Dollars per share) $ 1.54 $ 1.54 $ 1.54 $ 1.54
Incremental Common Shares Attributable to Dilutive Effect of Conversion of Debt Securities     64,935 129,871
Principal [Member] | Convertible Notes at $0.25 [Member] | Convertible Debt Securities [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Debt Instrument, Face Amount (in Dollars) $ 812,215 $ 758,065 $ 812,215 $ 758,065
Accrued interest [Member] | Convertible Notes at $0.25 [Member] | Convertible Debt Securities [Member]        
2. NATURE OF ACTIVITIES AND SIGNIFICANT ACCOUNTING POLICIES (Details) [Line Items]        
Debt Instrument, Face Amount (in Dollars) $ 620,669 $ 662,653 $ 620,669 $ 662,653