ACCOUNTS RECEIVABLE ALLOWANCES (Details) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2012	Sep. 30, 2011	Sep. 30, 2012	Sep. 30, 2011	Dec. 31, 2011
Accounts Receivable, Net, Current [Abstract]
Gross accounts receivable	$ 65,839,000		$ 65,839,000		$ 39,330,000
Chargeback and rebate reserve	(11,661,000)		(11,661,000)		(5,949,000)
Returns reserve	(7,895,000)		(7,895,000)		(6,846,000)
Discount and allowances reserve	(1,139,000)		(1,139,000)		(743,000)
Advertising and promotion reserve	(582,000)		(582,000)		(386,000)
Allowance for doubtful accounts	(26,000)		(26,000)		(99,000)
Net trade accounts receivable	44,536,000		44,536,000		25,307,000
Chargeback and rebate expense	30,377,000	19,031,000	75,404,000	48,296,000
Provision for product returns	252,000	550,000	2,798,000	2,035,000
Cash discounts	$ 1,645,000	$ 970,000	$ 4,208,000	$ 2,399,000