Advertising Costs and Funds

12 Months Ended

Jan. 01, 2023

Marketing and Advertising Expense [Abstract]

Advertising Costs and Funds

Advertising Costs and FundsWe maintain U.S. and Canadian national advertising funds established to collect and administer funds contributed for use in advertising and promotional programs. Contributions to the Advertising Funds are required from both Company-operated and franchised restaurants and are based on a percentage of restaurant sales. In addition to the contributions to the Advertising Funds, Company-operated and franchised restaurants make additional contributions to other local and regional advertising programs.

Restricted assets and liabilities of the Advertising Funds at January 1, 2023 and January 2, 2022 are as follows:

	Year End
	January 1, 2023		January 2, 2022
Cash and cash equivalents	$	50,709	$	89,993
Accounts receivable, net	70,422		65,497
Other assets	5,542		4,328
Advertising funds restricted assets	$	126,673	$	159,818
Accounts payable	$	115,339	$	136,043
Accrued expenses and other current liabilities	16,968		21,858
Advertising funds restricted liabilities	$	132,307	$	157,901

Advertising expenses included in “Cost of sales” totaled $37,418, $31,617 and $29,671 in 2022, 2021 and 2020, respectively.