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Revenue (Tables)
9 Months Ended
Sep. 30, 2018
Revenue [Abstract]  
Disaggregation of Revenue

The following table disaggregates revenue by primary geographical market and source:
 
Three Months Ended
 
Nine Months Ended
 
September 30,
2018
 
September 30,
2018
Primary geographical markets
 
 
 
United States
$
375,938

 
$
1,121,518

Canada
19,738

 
56,156

International
4,874

 
14,442

Total revenue
$
400,550

 
$
1,192,116

 

 
 
Sources of revenue
 
 
 
Sales at Company-operated restaurants
$
165,323

 
$
486,316

Franchise royalty revenue
95,501

 
283,602

Franchise fees
7,711

 
25,077

Franchise rental income
50,474

 
152,110

Advertising funds revenue
81,541

 
245,011

Total revenue
$
400,550

 
$
1,192,116


Contract balances, assets and liabilities
The following table provides information about receivables and contract liabilities (deferred franchise fees) from contracts with customers:
 
September 30,
2018 (a)
Receivables, which are included in “Accounts and notes receivable, net” (b)
$
39,281

Receivables, which are included in “Advertising funds restricted assets”
42,226

Deferred franchise fees (c)
103,012

_______________

(a)
Excludes funds collected from the sale of gift cards, which are primarily reimbursed to franchisees upon redemption at franchised restaurants and do not ultimately result in the recognition of revenue in the Company’s statement of operations.

(b)
Includes receivables related to “Sales” and “Franchise royalty revenue and fees.”

(c)
Deferred franchise fees of $10,490 and $92,522 are included in “Accrued expenses and other current liabilities” and “Deferred franchise fees,” respectively.
Deferred franchise fee rollforward
Significant changes in deferred franchise fees are as follows:
 
Nine Months Ended
 
September 30,
2018
Deferred franchise fees at beginning of period
$
102,492

Revenue recognized during the period
(7,393
)
New deferrals due to cash received and other
7,913

Deferred franchise fees at end of period
$
103,012

Revenue, Remaining Performance Obligation, Expected Timing of Satisfaction
The following table reflects the estimated franchise fees to be recognized in the future related to performance obligations that are unsatisfied at the end of the period:
Estimate for fiscal year:
 
2018 (a)
$
2,445

2019
7,774

2020
6,282

2021
5,749

2022
5,559

Thereafter
75,203

 
$
103,012

_______________

(a)
Represents franchise fees expected to be recognized for the remainder of the 2018 fiscal year, which includes development-related franchise fees expected to be recognized over a duration of one year or less.