XML 28 R9.htm IDEA: XBRL DOCUMENT v3.26.1
Revenue
3 Months Ended
Mar. 31, 2026
Revenue [Abstract]  
Revenue Revenue
Nature of our services
We provide data-driven, creative marketing and sales solutions through client-centric networks organized to meet specific client objectives. On a global, pan-regional, and local basis, our agencies provide a comprehensive range of services across our fundamental disciplines. Beginning in 2026, we realigned our disciplines as follows and as described below: Integrated Media, Advertising, Health, Public Relations, and Experiential & Other. The classification of certain services and prior period amounts have been reclassified to conform to the current period presentation.
Integrated Media includes strategic media planning and buying, performance media and audience-based solutions, as well as digital commerce and data and identity solutions. It also includes proprietary data, analytics, and precision marketing capabilities and automated content delivery solutions. Advertising includes creative, brand development, and integrated advertising services across digital and traditional channels, supporting clients' brand strategy and communications needs. Health includes specialized medical communications, market access strategy and other services to global health and pharmaceutical companies. Public Relations services include corporate communications, crisis management, public affairs, and media relations services. Experiential & Other includes experiential design and execution, live and digital events, and entertainment and sports marketing, as well as consulting, branding, and design services. It also includes field marketing, merchandising, custom communications and training, and other specialized marketing and support services.
Revenue by discipline:
Three Months Ended March 31,
20262025
Integrated Media
$2,978.4 $1,805.4 
Advertising1,060.2 674.6 
Public Relations696.6 359.1 
Health585.7 299.0 
Experiential & Other922.0 552.3 
Revenue1
$6,242.9 $3,690.4 
1) Revenue for the three months ended March 31, 2026, includes amounts attributable to disposals or entities classified as held for sale, consisting of $627.2 million.
Economic factors affecting our revenue
Global economic conditions and disruptions directly impact our revenue. Adverse economic conditions and disruptions pose a risk that our clients may reduce, postpone, or cancel spending for our services, which would impact our revenue.
Revenue by geographic market:
Three Months Ended March 31,
20262025
Americas:
North America$3,885.1 $2,111.5 
Latin America196.1 96.4 
EMEA:
Europe1,439.0 995.0 
Middle East and Africa144.2 70.8 
Asia-Pacific578.5 416.7 
Revenue1
$6,242.9 $3,690.4 
1) Revenue for the three months ended March 31, 2026, includes amounts attributable to disposals or entities classified as held for sale, consisting of $627.2 million.
The Americas is comprised of North America, which includes the United States, Canada and Puerto Rico, and Latin America, which includes South America and Mexico. EMEA is comprised of Europe, the Middle East and Africa. Asia-Pacific includes Australia, Greater China, India, Japan, Korea, New Zealand, Singapore and other Asian countries. Revenue in the United States for the three months ended March 31, 2026 and 2025 was $3,688.0 million and $2,007.0 million, respectively.
Contract balances
Contract balances include work in process and customer advances that primarily consist of advance billings to customers in accordance with the terms of the client contracts, primarily for the reimbursement of third-party costs.
March 31, 2026December 31, 2025March 31, 2025
Work in process:
Media and production costs$1,969.5 $2,200.1 $899.2 
Unbilled fees and costs and contract assets1,751.9 1,208.8 1,031.0 
Work in process$3,721.4 $3,408.9 $1,930.2 
Customer advances$1,954.0 $1,727.6 $1,283.5 
There were no impairment charges recorded in work in process in the three months ended March 31, 2026 and 2025.
The majority of our contracts are for periods of one year or less, with the exception of our data management contracts. For those contracts with a term of more than one year, we had approximately $425.4 million of unsatisfied performance obligations as of March 31, 2026, which will be recognized as services are performed over the remaining contractual terms through 2030.