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SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative)					12 Months Ended
	Aug. 05, 2019 USD ($)	Aug. 05, 2019 EUR (€)	Jun. 06, 2019 EUR (€)	Aug. 06, 2018 USD ($) $ / shares shares	Dec. 31, 2019 USD ($)	Dec. 31, 2018 USD ($)	Dec. 31, 2017 USD ($)	Aug. 31, 2019 USD ($)	Jan. 02, 2019 USD ($)
Product Information [Line Items]
Federal insurance limits					$ 250,000
Number of issued patents domestic.					29
Number of issued patents foreign					30
Stock Issued During Period, Value, New Issues					$ 77,031,258	$ 89,907,797	$ 68,572,635
Number of operating segments					1
Advertising costs					$ 9,045,571	1,682,746	$ 448,288
Right of use asset					10,109,154			$ 7,400,000
Lease liability					$ 10,646,588			$ 7,200,000
Accounting Standards Update 2016-02 [Member]
Product Information [Line Items]
Right of use asset									$ 3,800,000
Lease liability									$ 4,100,000
License Agreement Theramex
Product Information [Line Items]
Cash upfront payment received	$ 15,506,400	€ 14,000,000
Subscription Agreement Knight [Member]
Product Information [Line Items]
Stock Issued During Period, Shares, New Issues \| shares				3,921,568
Sale of Stock, Price Per Share \| $ / shares				$ 5.10
Stock Issued During Period, Value, New Issues				$ 20,000,000
Vitamins and IMVEXXY [Member]
Product Information [Line Items]
Shelf life of prescription products following product expiration					24 months
BIJUVA and ANNOVERA [Member]
Product Information [Line Items]
Shelf life of prescription products following product expiration					18 months
BIJUVA and ANNOVERA [Member] \| License Agreement Theramex
Product Information [Line Items]
Quarterly royalty payments percentage			5.00%
Minimum [Member]
Product Information [Line Items]
Return period of unsalable prescription products					6 months
Minimum [Member] \| License Agreement Theramex
Product Information [Line Items]
Sales milestone \| €			€ 25,000,000
Maximum [Member]
Product Information [Line Items]
Return period of unsalable prescription products					12 months
Maximum [Member] \| License Agreement Theramex
Product Information [Line Items]
Regulatory milestone payments \| €			2,000,000
Sales milestone payment \| €			27,500,000
Sales milestone \| €			€ 100,000,000
Land and Building [Member] \| Minimum [Member]
Product Information [Line Items]
Useful life of assets					3 years
Land and Building [Member] \| Maximum [Member]
Product Information [Line Items]
Useful life of assets					7 years
Software and Software Development Costs [Member] \| Minimum [Member]
Product Information [Line Items]
Useful life of assets					5 years
Software and Software Development Costs [Member] \| Maximum [Member]
Product Information [Line Items]
Useful life of assets					7 years
Accounts Receivable [Member] \| Customer A [Member]
Product Information [Line Items]
Concentration risk					36.00%	42.00%
Accounts Receivable [Member] \| Customer B [Member]
Product Information [Line Items]
Concentration risk					21.00%	24.00%
Accounts Receivable [Member] \| Customer C [Member]
Product Information [Line Items]
Concentration risk					16.00%	13.00%
Accounts Receivable [Member] \| Customer D [Member]
Product Information [Line Items]
Concentration risk					11.00%