FIXED ASSETS (Details) (USD $)	Dec. 31, 2012	Dec. 31, 2011
Property and equipment, Gross	$ 126,273	$ 59,868
Accumulated depreciation	(60,600)	(33,116)
Property and equipment, net	65,673	26,752
Equipment
Property and equipment, Gross	67,668	33,650
Furniture and Fixtures
Property and equipment, Gross	46,625	22,169
Leasehold Improvements
Property and equipment, Gross	$ 11,980	$ 4,049

The cumulative amount of depreciation, depletion and amortization (related to property, plant and equipment, but not including land) that has been recognized in the income statement.

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Gross amount of long-lived physical assets used in the normal conduct of business and not intended for resale. Examples include, but are not limited to, land, buildings, machinery and equipment, office equipment, furniture and fixtures, and computer equipment.

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- Definition

Amount, net of accumulated depreciation, depletion and amortization, of long-lived physical assets used in the normal conduct of business and not intended for resale. Examples include, but are not limited to, land, buildings, machinery and equipment, office equipment, furniture and fixtures, and computer equipment.

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