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FIXED ASSETS (Details) (USD $)	Sep. 30, 2012	Dec. 31, 2011
Fixed Assets Details
Website	$ 94,244	$ 91,743
Equipment	67,669	33,651
Furniture and fixtures	58,605	26,219
Total Fixed Assets, Gross	220,518	151,613
Accumulated depreciation	(125,452)	(81,500)
Property and equipment, net of accumulated depreciation of $43,952 and $41,133, respectively	$ 95,066	$ 70,113

The cumulative amount of depreciation, depletion and amortization (related to property, plant and equipment, but not including land) that has been recognized in the income statement.

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- Definition

Amount, net of accumulated depreciation, depletion and amortization, of long-lived physical assets used in the normal conduct of business and not intended for resale. Examples include, but are not limited to, land, buildings, machinery and equipment, office equipment, furniture and fixtures, and computer equipment.

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