-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
 MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen
 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 ABpSZdBhv9Thh7X3CQMekQx4C2yY3qbuKvPxns3gGkGuGkgrpTTdOt3WgX5nDQ4R
 j8cfT8t1W+jdxvxl6zRkVg==

<SEC-DOCUMENT>0001018094-03-000001.txt : 20030822
<SEC-HEADER>0001018094-03-000001.hdr.sgml : 20030822
<ACCEPTANCE-DATETIME>20030822163623
ACCESSION NUMBER:		0001018094-03-000001
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20030822
FILED AS OF DATE:		20030822

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			CPI CORP
		CENTRAL INDEX KEY:			0000025354
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-PERSONAL SERVICES [7200]
		IRS NUMBER:				431256674
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0206

	BUSINESS ADDRESS:	
		STREET 1:		1706 WASHINGTON AVE
		CITY:			ST LOUIS
		STATE:			MO
		ZIP:			63103-1790
		BUSINESS PHONE:		3142311575

	MAIL ADDRESS:	
		STREET 1:		1706 WASHINGTON AVE
		CITY:			ST LOUIS
		STATE:			MO
		ZIP:			63103

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			DOUGLASS GARY W
		CENTRAL INDEX KEY:			0001018094

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-10204
		FILM NUMBER:		03862916

	BUSINESS ADDRESS:	
		STREET 1:		C/O ROOSEVELT FINANCIAL GROUP INC
		STREET 2:		900 ROOSEVELT PARKWAY
		CITY:			CHESTERFIELD
		STATE:			MO
		ZIP:			63017
		BUSINESS PHONE:		3145326200

	MAIL ADDRESS:	
		STREET 1:		16653 CHESTERFIELD MANOR DR
		CITY:			CHESTERFIELD
		STATE:			MO
		ZIP:			63005
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>primary_doc.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>

<ownershipDocument>

    <schemaVersion>X0201</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2003-08-22</periodOfReport>


    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000025354</issuerCik>
        <issuerName>CPI CORP</issuerName>
        <issuerTradingSymbol>cpy</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001018094</rptOwnerCik>
            <rptOwnerName>DOUGLASS GARY W</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>16653 CHESTERFIELD MANOR DR</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>CHESTERFIELD</rptOwnerCity>
            <rptOwnerState>MO</rptOwnerState>
            <rptOwnerZipCode>63005</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Chief Financial Officer</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>

        <nonDerivativeTransaction>
            <securityTitle>
                <value>CPI Corp. Common</value>
            </securityTitle>
            <transactionDate>
                <value>2003-08-22</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>P</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionTimeliness>
                <value></value>
            </transactionTimeliness>
            <transactionAmounts>
                <transactionShares>
                    <value>500</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>16.61</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>2500</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>

    </nonDerivativeTable>



    <ownerSignature>
        <signatureName>Gary W. Douglass</signatureName>
        <signatureDate>2003-08-22</signatureDate>
    </ownerSignature>

</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----