XML 36 R9.htm IDEA: XBRL DOCUMENT v2.4.0.6
Segment Reporting
3 Months Ended
Mar. 31, 2012
Segment Reporting [Abstract]  
Segment Reporting
Segment Reporting
Our reporting segments are based on the key geographic regions in which we operate and consist of Canada, the United States ("U.S."), the United Kingdom ("U.K.") and Molson Coors International ("MCI"). Corporate is not a segment and includes interest and certain other general and administrative costs that are not allocated to any of the operating segments.
The following table sets forth net sales by segment:
 
Thirteen Weeks Ended
 
March 31, 2012
 
March 26, 2011
 
(In millions)
Canada
$
402.3

 
$
393.8

U.K. 
263.4

 
274.7

MCI
28.1

 
21.6

Corporate
0.3

 
0.3

Eliminations(1)
(2.7
)
 

         Consolidated
$
691.4

 
$
690.4


(1)
Represents intersegment sales from the U.K. segment to the MCI segment.
Across each of our segments, no single customer accounted for more than 10% of our sales. Net sales represent sales to third-party external customers. Inter-segment sales revenues, other than sales to MillerCoors, are insignificant and eliminated in consolidation.
The following table sets forth income (loss) from continuing operations before income taxes by segment:
 
Thirteen Weeks Ended
 
March 31, 2012
 
March 26, 2011
 
(In millions)
Canada
$
43.9

 
$
52.2

U.S. 
118.9

 
101.2

U.K. 
1.3

 
6.8

MCI
(8.6
)
 
(7.5
)
Corporate
(58.9
)
 
(54.2
)
         Consolidated
$
96.6

 
$
98.5


The following table sets forth total assets by segment:
 
As of
 
March 31, 2012
 
December 31, 2011
 
(In millions)
Canada
$
6,394.2

 
$
6,541.6

U.S. 
2,613.1

 
2,487.9

U.K. 
2,251.6

 
2,293.4

MCI
152.3

 
151.7

Corporate
1,024.7

 
948.9

Discontinued operations
0.3

 
0.3

         Consolidated
$
12,436.2

 
$
12,423.8