Exhibit 23.1


                       CONSENT OF INDEPENDENT ACCOUNTANTS

We hereby consent to the incorporation by reference in this Post-Effective
Amendment No. 1 to the Registration Statement on Form S-8 filed on May 21, 1991,
Registration No. 333-40730, relating to the Adolph Coors Company Equity
Compensation Plan for Non-Employee Directors, of our reports dated February 6,
2003 relating to the financial statements and financial statement schedule of
Adolph Coors Company which appear in Adolph Coors Company's Annual Report on
Form 10-K for the year ended December 29, 2002.

PricewaterhouseCoopers LLP

Denver, Colorado

October 7, 2003