Exhibit 23.1


                       CONSENT OF INDEPENDENT ACCOUNTANTS

We hereby consent to the incorporation by reference in this Post-Effective
Amendment No. 1 to Registration Statement on Form S-8 filed on February 9, 1998,
Registration No. 333-45869, pertaining to the Coors 401(k) Savings Plan for
Hourly Employees at the Memphis, Tennessee Brewery and the Adolph Coors Company
Deferred Compensation Plan, of our reports dated February 6, 2003 relating to
the financial statements and financial statement schedule of Adolph Coors
Company which appear in Adolph Coors Company's Annual Report on Form 10-K for
the year ended December 29, 2002.

PricewaterhouseCoopers LLP

Denver, Colorado

October 7, 2003