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Segment Reporting
 3 Months Ended
Mar. 31, 2014
Segment Reporting [Abstract]  
Segment Reporting
Segment Reporting
Our reporting segments are based on the key geographic regions in which we operate, which are the basis on which our chief operating decision maker evaluates the performance of the business. Our reporting segments consist of Canada, the U.S., Europe and MCI. Corporate is not a segment and includes interest and certain other general and administrative costs that are not allocated to any of the operating segments. No single customer accounted for more than 10% of our consolidated or segmented sales for the three months ended March 31, 2014, and March 30, 2013. Net sales represent sales to third-party external customers. Inter-segment sales revenues and income (loss) from continuing operations before income taxes, other than those to MillerCoors (see Note 4, "Investments" for additional detail), are insignificant and eliminated in consolidation.
The following table presents net sales by segment:
 
Three Months Ended
 
March 31, 2014
 
March 30, 2013
 
(In millions)
Canada
$
347.1

 
$
395.6

Europe
437.6

 
406.4

MCI
32.2

 
27.0

Corporate
0.3

 
0.3

Eliminations(1)
(1.2
)
 
(0.8
)
         Consolidated
$
816.0

 
$
828.5


(1)
Represents inter-segment sales from the Europe segment to the MCI segment.
The following table presents income (loss) from continuing operations before income taxes by segment:
 
Three Months Ended
 
March 31, 2014
 
March 30, 2013(1)
 
(In millions)
Canada
$
88.3

 
$
28.4

U.S. 
122.8

 
117.4

Europe
27.0

 
(5.2
)
MCI
(3.0
)
 
(5.2
)
Corporate
(65.5
)
 
(102.6
)
         Consolidated
$
169.6

 
$
32.8

(1)
Amounts have been adjusted to reflect the change in interim accounting for advertising expenses. See Note 1, "Basis of Presentation and Summary of Significant Accounting Policies" for further discussion.
The following table presents total assets by segment:
 
As of
 
March 31, 2014
 
December 31, 2013
 
(In millions)
Canada
$
5,771.7

 
$
6,103.2

U.S. 
2,608.5

 
2,506.5

Europe
6,678.8

 
6,547.7

MCI
78.3

 
83.3

Corporate
228.5

 
339.4

         Consolidated
$
15,365.8

 
$
15,580.1