Basis of Presentation and Summary of Significant Accounting Policies Narrative (Details) (USD $) In Millions, unless otherwise specified	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2013	Dec. 29, 2012	Dec. 31, 2011
Advertising expense		$ 458.5	$ 423.5	$ 398.8
Prepaid advertising	13.8	13.8	23.9
Interest income		13.7	11.3	10.7
Loans receivable, net	31.7	31.7	35.8
Fiscal Year, Reporting Period	12 months
Minimum
Number of weeks in fiscal year reporting period			52
Maximum
Number of weeks in fiscal year reporting period		53		53
Term of customer marketing commitments		5 years
Europe
Interest income		$ 4.9	$ 5.7	$ 6.3
Buildings and improvements | Minimum
Useful economic lives, minimum (in years)		20 years
Buildings and improvements | Maximum
Useful economic lives, minimum (in years)		40 years
Machinery and equipment | Minimum
Useful economic lives, minimum (in years)		3 years
Machinery and equipment | Maximum
Useful economic lives, minimum (in years)		25 years
Furniture and fixtures | Minimum
Useful economic lives, minimum (in years)		3 years
Furniture and fixtures | Maximum
Useful economic lives, minimum (in years)		10 years
Returnable containers | Minimum
Useful economic lives, minimum (in years)		2 years
Returnable containers | Maximum
Useful economic lives, minimum (in years)		15 years
Returnable bottles
Useful economic lives, minimum (in years)		4 years
Crates [Member]
Useful economic lives, minimum (in years)		7 years
Returnable kegs
Useful economic lives, minimum (in years)		15 years
Returnable pallets
Useful economic lives, minimum (in years)		2 years
Software | Minimum
Useful economic lives, minimum (in years)		3 years
Software | Maximum
Useful economic lives, minimum (in years)		5 years
Dispensing equipment [Member]
Useful economic lives, minimum (in years)		7 years