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Segment Reporting
 9 Months Ended
Sep. 29, 2012
Segment Reporting [Abstract]  
Segment Reporting
Segment Reporting
Our reporting segments are based on the key geographic regions in which we operate and consist of Canada, the United States ("U.S."), Central Europe, the United Kingdom ("U.K.") and Molson Coors International ("MCI"). Corporate is not a segment and includes interest and certain other general and administrative costs that are not allocated to any of the operating segments. Beginning July 1, 2012, our Central Europe export and license business, added as part of the Acquisition, which includes licensing arrangements in Russia and Ukraine and the export of Central European brands, is being reported in our MCI segment. The impact of our Central Europe export and license business for the period from Acquisition through the end of the second quarter 2012 was immaterial and therefore, previously reported segment results have not been recast.
The following table sets forth net sales by segment:
 
Thirteen Weeks Ended
 
Thirty-Nine Weeks Ended
 
September 29, 2012
 
September 24, 2011
 
September 29, 2012
 
September 24, 2011
 
(In millions)
Canada
$
580.1

 
$
598.9

 
$
1,565.3

 
$
1,557.4

Central Europe(1)
264.2

 
—

 
321.5

 
—

U.K. 
313.5

 
327.2

 
903.1

 
943.6

MCI
43.0

 
31.1

 
108.2

 
80.9

Corporate
0.2

 
0.4

 
0.9

 
1.0

Eliminations(2)
(5.5
)
 
(3.2
)
 
(12.7
)
 
(4.5
)
         Consolidated
$
1,195.5

 
$
954.4

 
$
2,886.3

 
$
2,578.4

(1)
Net sales for the thirty-nine weeks ended September 29, 2012, for Central Europe represents activity from the Acquisition date of June 15, 2012.
(2)
Represents inter-segment sales from the U.K. segment to the MCI segment.
Across each of our segments, no single customer accounted for more than 10% of our sales. Net sales represent sales to third-party customers.
The following table sets forth income (loss) from continuing operations before income taxes by segment:
 
Thirteen Weeks Ended
 
Thirty-Nine Weeks Ended
 
September 29, 2012
 
September 24, 2011
 
September 29, 2012
 
September 24, 2011
 
(In millions)
Canada
$
147.0

 
$
162.0

 
$
330.8

 
$
346.0

U.S. 
132.0

 
99.4

 
436.5

 
372.4

Central Europe(1)
75.2

 
—

 
87.6

 
—

U.K. 
7.7

 
25.3

 
25.3

 
64.4

MCI(2)
(37.4
)
 
(7.4
)
 
(70.3
)
 
(25.5
)
Corporate(3)
(81.3
)
 
(53.9
)
 
(346.3
)
 
(164.9
)
         Consolidated
$
243.2

 
$
225.4

 
$
463.6

 
$
592.4

(1)
Income from continuing operations before income taxes for the thirty-nine weeks ended September 29, 2012, for Central Europe represents activity from the Acquisition date of June 15, 2012.
(2)
Reflects goodwill and other intangible asset impairments recorded in the second quarter of 2012 and asset impairments recorded in the third quarter of 2012 in China. See Note 5, "Investments" and Note 12, "Goodwill and Intangible Assets" for further discussion.
(3)
Reflects acquisition-related costs as described further in Note 3, "Acquisition of StarBev."
The following table sets forth total assets by segment:
 
As of
 
September 29, 2012
 
December 31, 2011
 
(In millions)
Canada
$
6,604.9

 
$
6,541.6

U.S. 
2,626.6

 
2,487.9

Central Europe
4,289.9

 
—

U.K. 
2,401.6

 
2,293.4

MCI
87.5

 
151.7

Corporate
456.0

 
948.9

Discontinued operations
—

 
0.3

         Consolidated
$
16,466.5

 
$
12,423.8