8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT PURSUANT

TO SECTION 13 OR 15(D) OF THE

SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported)			June 17, 2009
SELECTIVE INSURANCE GROUP, INC.
(Exact name of registrant as specified in its charter)
New Jersey	001-33067	22-2168890
(State or other jurisdiction of incorporation)	(Commission File Number)	(I.R.S. Employer Identification No.)
40 Wantage Avenue, Branchville, New Jersey		07890
(Address of principal executive offices)		(Zip Code)
Registrant's telephone number, including area code		(973) 948-3000
Not Applicable
(Former name or former address, if changed since last report.)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

[ ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

[ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

[ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

[ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Section 7 – Regulation FD

Item 7.01.            Regulation FD Disclosure.

On June 17, 2009, representatives of Selective Insurance Group, Inc. (“Selective”) are making a presentation at the Fox-Pitt Kelton Small & Mid-Cap Bank and Insurance Conference.  The presentation is being webcast by Wall Street Webcasting and can be accessed within the Investors section of Selective’s website at www.selective.com.  The webcast will be available for replay on Selective’s website until September 9, 2009.  A copy of the slides, which will be presented at that conference, is attached hereto as Exhibit 99.1.

The information contained in this report on Form 8-K, including the exhibits attached hereto, is being furnished and shall not be deemed “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, except as shall be expressly set forth by specific reference in such filing.  The Company makes no admission as to the materiality of any information in this report or the exhibits attached hereto.

Section 9 – Financial Statements and Exhibits

Item 9.01.            Financial Statements and Exhibits.

(d)             Exhibits

                   99.1       Selective Insurance Group, Inc. Fox-Pitt Kelton Small & Mid-Cap Bank and Insurance Conference Presentation Slides

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	SELECTIVE INSURANCE GROUP, INC.
Date:  June 17, 2009	By:	/s/ Michael H. Lanza
		Michael H. Lanza
		Executive Vice President and General Counsel

EXHIBIT INDEX

Exhibit No.	Description
99.1	Selective Insurance Group, Inc. Fox-Pitt Kelton Small & Mid-Cap Bank and Insurance Conference Presentation Slides

EX-99.1

Exhibit 99.1

Fox-Pitt Kelton Small & MidCap

Bank & Insurance Conference

Selective Insurance Group, Inc.

June 17, 2009

Certain statements in this report, including information incorporated by reference, are “forward-
looking statements” as that term is defined in the Private Securities Litigation Reform Act of 1995
(“PSLRA”).The PSLRA provides a safe harbor under the Securities Act of 1933 and the Securities
Exchange Act of 1934 for forward-looking statements.These statements relate to our intentions,
beliefs, projections, estimations or forecasts of future events or our future financial performance
and involve known and unknown risks, uncertainties and other factors that may cause our or our
industry's actual results, levels of activity, or performance to be materially different from those
expressed or implied by the forward-looking statements.In some cases, you can identify forward-
looking statements by use of words such as "may," "will," "could," "would," "should," "expect,"
"plan," "anticipate," "target," "project," "intend," "believe," "estimate," "predict," "potential," "pro
forma," "seek," "likely" or "continue" or other comparable terminology.These statements are only
predictions, and we can give no assurance that such expectations will prove to be correct.We
undertake no obligation, other than as may be required under the federal securities laws, to
publicly update or revise any forward-looking statements, whether as a result of new information,
future events or otherwise.

Factors, that could cause our actual results to differ materially from those projected, forecasted or
estimated by us in forward-looking statements are discussed in further detail in Selective’s public
filings with the United States Securities and Exchange Commission.These risk factors may not be
exhaustive.We operate in a continually changing business environment, and new risk factors
emerge from time-to-time.We can neither predict such new risk factors nor can we assess the
impact, if any, of such new risk factors on our businesses or the extent to which any factor or
combination of factors may cause actual results to differ materially from those expressed or
implied in any forward-looking statements in this report.In light of these risks, uncertainties and
assumptions, the forward-looking events discussed in this report might not occur.

Forward Looking Statement

Financial Strength

Dale Thatcher

Executive Vice President

Chief Financial Officer & Treasurer

•22-state super-regional

•$1.5B NPW

•86% commercial lines

•14% personal lines

•Distribution partner with 950
independent agents

•Best in class field model

•History of financial strength

•A.M. Best rated “A” or better for 75
years, and “A+” for past 48 years

Only 10% of P&C carriers rated A+ or better

MN

IA

MO

WI

MI

MI

NC

NY

NJ

DE

CT

MA

TN

Selective Profile

A Foundation of Financial Strength

$3.6B Invested Assets
as of March 31, 2009

Most asset classes became correlated in 2008

Conservative Investment Portfolio

Source: A.M. Best, Barclays Capital

Peers include:Auto-owners Insurance, CINF, CNA, THG, HGIC, Liberty Mutual,
Main Street America, OB, STFC, UFCS, Utica, Westfield

If alternative investments were written down to $0
book value per share would decrease by only $1.80

Asset Allocation to Equities and Other Investments
As of December 2008

Investment Strategy for the
Current Environment

Calendar Year Reserve
Development (p/t) ($10M) ($5M) $7M $16M $18M

52.6%

54.8%

56.9%

57.5%

53.9%

Carried

$2,415M

Disciplined Reserving Practices
Actuarial Reserve Ranges

Percentages are net of tax, reinsurance and reinstatement premium.

RMS data as of 6/30/08; Equity data as of 3/31/09.

% of Equity at Risk

CAT cover: $310M in excess of $40M

RMS Model

Strong Natural Catastrophe Program

As of March 31, 2009

Capital Position

•Premium to surplus: 1.8x

•Debt to total capitalization:

•Total: 23.1%

•Adjusted: 16.7%

•Weighted average life of debt: 35 years

The Journey Continues

with Sound Strategy

Greg Murphy

Chairman, President & CEO

Strategies for Long-Term Success

While each of these factors is important,
relationships drive the business

Strong Agency Relationships

MN

MI

NJ

DE

TN

100 Agency Management Specialists

140 Claims Management Specialists

1Q2009 Commercial lines new business growth of 12%

Best in Class Field Model

MN

IA

IL

IN

MI

MI

PA

NY

NJ

RI

DE

CT

TN

>4% (NJ)

3% to <4% (MD)

2% to <3% (RI & PA)

1% to <2% (NY)

0% to <1% (GA, KY, NC, SC, TN,
VA, IA, IL, IN, MI, MN, MO, WI, OH,
MA, CT, DE)

Not currently in footprint

SIGI’s current average market share = 1.1%.

At 5% market share, premiums would be > $6B

Selective’s Current Market Share

For lines < $50,000

5 & 4 Diamond

3 Diamond

2 & 1 Diamond

Percent of Total New Premium Diamond Distribution

WC, BOP, CPP, CA

Knowledge Management Tools Make a Difference

Knowledge Management Tools Make a Difference

Retention

5 & 4 Diamond

3 Diamond

2 & 1 Diamond

As of March 31, 2009

Pricing

5 & 4 Diamond

3 Diamond

2 & 1 Diamond

As of March 31, 2009

Knowledge Management Tools Make a Difference

2006

2007

2008

2009

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2TD

April and May each +0.4%

Commercial Lines Pure Price vs. Retention

Segment 41	94.6%
Segment 60	99.1%

Segment 21	87.2%
Segment 40	94.0%

Segment 1	65.4%
Segment 20	87.2%

Segment 61	99.3%
Segment 80	117.7%

Operational Areas

Marketing

Safety
Management

Training

Pricing

Average

Lower
Than

Average

Higher
Than
Average

Growth

Marketing
Materials

Stewardship

Service

Retention

Sales
Training

Boundary

Control

Corrective
Action

*Direct accident year combined ratio excluding umbrella, as of December 31, 2008

Business Segment

4-Year
Combined
Ratio*

Broad Underwriting Appetite
Enhanced through Knowledge Management

•$24M in-force price change on
$213M book

•Underwriting and automation
improvements - - reduced operating
costs and increased data quality

•13-state footprint opportunity -
$900 million

The Road
to
Profitability

Profitable by 2010

Key Claims Strategies

•Litigation management

•Vendor management

•Integrated outcomes

•Workers compensation

•Other casualty lines

*

*Fiscal-year dividend

Long-Term Shareholder Value Creation