0000225816-22-000004.txt : 20221006
0000225816-22-000004.hdr.sgml : 20221006
20221006103605
ACCESSION NUMBER: 0000225816-22-000004
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20220930
FILED AS OF DATE: 20221006
DATE AS OF CHANGE: 20221006
EFFECTIVENESS DATE: 20221006
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL/ADV
CENTRAL INDEX KEY: 0000225816
IRS NUMBER: 581560500
STATE OF INCORPORATION: GA
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-16721
FILM NUMBER: 221297346
BUSINESS ADDRESS:
STREET 1: 3353 PEACHTREE ROAD
STREET 2: 555 ATLANTA FINANCIAL CENTER
CITY: ATLANTA
STATE: GA
ZIP: 30326
BUSINESS PHONE: 4048165350
MAIL ADDRESS:
STREET 1: 3060 PEACHTREE ROAD
STREET 2: 710 ONE BUCKHEAD PLAZA
CITY: ATLANTA
STATE: GA
ZIP: 30305
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL /ADV
DATE OF NAME CHANGE: 20150213
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL
DATE OF NAME CHANGE: 20150213
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL /ADV
DATE OF NAME CHANGE: 20000101
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0000225816
XXXXXXXX
09-30-2022
09-30-2022
ROWLAND & CO INVESTMENT COUNSEL/ADV
3060 PEACHTREE ROAD
710 ONE BUCKHEAD PLAZA
ATLANTA
GA
30305
13F HOLDINGS REPORT
028-16721
N
Charles R. Dickerson
CCO
4048165350
Charles R. Dickerson
Atlanta
GA
10-06-2022
0
171
371173
false
INFORMATION TABLE
2
XXX.xml
APPLE INC COM
COM
037833100
21234553
153650
SH
SOLE
NONE
153650
0
0
AUTOMATIC DATA PROCESSING INC COM
COM
053015103
16003009
70750
SH
SOLE
NONE
70750
0
0
PROGRESSIVE CORP COM
COM
743315103
15904252
136857
SH
SOLE
NONE
136857
0
0
COCA COLA CO COM
COM
191216100
13470161
240452
SH
SOLE
NONE
240452
0
0
JOHNSON & JOHNSON COM
COM
478160104
11728549
71795
SH
SOLE
NONE
71795
0
0
MICROSOFT CORP COM
COM
594918104
10749807
46156
SH
SOLE
NONE
46156
0
0
MCDONALDS CORP COM
COM
580135101
10147589
43978
SH
SOLE
NONE
43978
0
0
TRUIST FINL CORP COM
COM
89832Q109
9709774
223008
SH
SOLE
NONE
223008
0
0
HOME DEPOT INC COM
COM
437076102
9570085
34681
SH
SOLE
NONE
34681
0
0
LILLY ELI & CO COM
COM
532457108
9243468
28586
SH
SOLE
NONE
28586
0
0
GENUINE PARTS CO COM
COM
372460105
8725958
58437
SH
SOLE
NONE
58437
0
0
WALMART INC COM
COM
931142103
8414033
64873
SH
SOLE
NONE
64873
0
0
QUALCOMM INC COM
COM
747525103
8404549
74389
SH
SOLE
NONE
74389
0
0
EXXON MOBIL CORP COM
COM
30231G102
8204495
93969
SH
SOLE
NONE
93969
0
0
INTEL CORP COM
COM
458140100
8199710
318188
SH
SOLE
NONE
318188
0
0
ALPHABET INC CAP STK CL C
COM
02079K107
7985161
83049
SH
SOLE
NONE
83049
0
0
CULLEN FROST BANKERS INC COM
COM
229899109
7586815
57380
SH
SOLE
NONE
57380
0
0
CHUBB LIMITED COM
COM
H1467J104
6935448
38132
SH
SOLE
NONE
38132
0
0
VERIZON COMMUNICATIONS INC COM
COM
92343V104
6928803
182481
SH
SOLE
NONE
182481
0
0
CHEVRON
COM
166764100
6578629
45789
SH
SOLE
NONE
45789
0
0
ABBVIE INC COM
COM
00287Y109
6431074
47918
SH
SOLE
NONE
47918
0
0
CUMMINS INC COM
COM
231021106
5742190
28215
SH
SOLE
NONE
28215
0
0
UNITED PARCEL SERVICE INC CL B
COM
911312106
5661200
35045
SH
SOLE
NONE
35045
0
0
PRICE T ROWE GROUP INC COM
COM
74144T108
4771346
45437
SH
SOLE
NONE
45437
0
0
ZEBRA TECHNOLOGIES CORPORATION CL A
COM
989207105
4676354
17848
SH
SOLE
NONE
17848
0
0
WEYERHAEUSER CO MTN BE COM NEW
COM
962166104
4633224
162227
SH
SOLE
NONE
162227
0
0
CONOCOPHILLIPS COM
COM
20825C104
4620291
45146
SH
SOLE
NONE
45146
0
0
SYSCO CORP COM
COM
871829107
4561552
64510
SH
SOLE
NONE
64510
0
0
WERNER ENTERPRISES INC COM
COM
950755108
4351463
115730
SH
SOLE
NONE
115730
0
0
AMGEN INC COM
COM
031162100
4266163
18927
SH
SOLE
NONE
18927
0
0
MERCK & CO INC COM
COM
58933Y105
3995826
46398
SH
SOLE
NONE
46398
0
0
BIO-TECHNE CORP COM
COM
09073M104
3711880
13070
SH
SOLE
NONE
13070
0
0
SONOCO PRODS CO COM
COM
835495102
3696988
65168
SH
SOLE
NONE
65168
0
0
PAYCHEX INC COM
COM
704326107
3659234
32610
SH
SOLE
NONE
32610
0
0
COPART INC COM
COM
217204106
3610471
33933
SH
SOLE
NONE
33933
0
0
PFIZER INC COM
COM
717081103
3236517
73960
SH
SOLE
NONE
73960
0
0
CSX CORP COM
COM
126408103
3053664
114627
SH
SOLE
NONE
114627
0
0
GILEAD SCIENCES INC COM
COM
375558103
2893924
46910
SH
SOLE
NONE
46910
0
0
COSTCO WHSL CORP NEW COM
COM
22160K105
2855004
6045
SH
SOLE
NONE
6045
0
0
KIMBERLY-CLARK CORP COM
COM
494368103
2836070
25200
SH
SOLE
NONE
25200
0
0
DUKE ENERGY CORP NEW COM NEW
COM
26441C204
2571008
27639
SH
SOLE
NONE
27639
0
0
CINTAS CORP COM
COM
172908105
2406973
6200
SH
SOLE
NONE
6200
0
0
JPMORGAN CHASE & CO COM
COM
46625H100
2308080
22086
SH
SOLE
NONE
22086
0
0
WASTE MGMT INC DEL COM
COM
94106L109
2268333
14158
SH
SOLE
NONE
14158
0
0
PATTERSON COS INC COM
COM
703395103
2217598
92322
SH
SOLE
NONE
92322
0
0
DEVON ENERGY CORP NEW COM
COM
25179M103
2125655
35351
SH
SOLE
NONE
35351
0
0
MAXIMUS INC COM
COM
577933104
2114244
36534
SH
SOLE
NONE
36534
0
0
EMERSON ELEC CO COM
COM
291011104
2097576
28647
SH
SOLE
NONE
28647
0
0
PUBLIC STORAGE COM
COM
74460D109
2009806
6863
SH
SOLE
NONE
6863
0
0
STARBUCKS CORP COM
COM
855244109
1956348
23218
SH
SOLE
NONE
23218
0
0
DISNEY WALT CO COM
COM
254687106
1896505
20105
SH
SOLE
NONE
20105
0
0
AFLAC INC COM
COM
001055102
1830597
32572
SH
SOLE
NONE
32572
0
0
TELEFLEX INCORPORATED COM
COM
879369106
1780503
8838
SH
SOLE
NONE
8838
0
0
SKYWORKS SOLUTIONS INC COM
COM
83088M102
1658842
19454
SH
SOLE
NONE
19454
0
0
ACTIVISION BLIZZARD INC COM
COM
00507V109
1638527
22041
SH
SOLE
NONE
22041
0
0
PACKAGING CORP AMER COM
COM
695156109
1542243
13734
SH
SOLE
NONE
13734
0
0
WESTERN UN CO COM
COM
959802109
1411591
104562
SH
SOLE
NONE
104562
0
0
LEGGETT & PLATT INC COM
COM
524660107
1409948
42442
SH
SOLE
NONE
42442
0
0
COMPASS MINERALS INTL INC COM
COM
20451N101
1299869
33736
SH
SOLE
NONE
33736
0
0
PROCTER AND GAMBLE CO COM
COM
742718109
1298546
10285
SH
SOLE
NONE
10285
0
0
GENTEX CORP COM
COM
371901109
1259986
52851
SH
SOLE
NONE
52851
0
0
EXPEDITORS INTL WASH INC COM
COM
302130109
1258329
14249
SH
SOLE
NONE
14249
0
0
WEC ENERGY GROUP INC COM
COM
92939U106
1105801
12365
SH
SOLE
NONE
12365
0
0
SNAP ON INC COM
COM
833034101
1044660
5188
SH
SOLE
NONE
5188
0
0
NEXTERA ENERGY INC COM
COM
65339F101
1033659
13182
SH
SOLE
NONE
13182
0
0
SOUTHERN CO COM
COM
842587107
1015331
14931
SH
SOLE
NONE
14931
0
0
TEXAS INSTRS INC COM
COM
882508104
895557
5786
SH
SOLE
NONE
5786
0
0
AMAZON COM INC COM
COM
023135106
872925
7725
SH
SOLE
NONE
7725
0
0
VANGUARD TOTAL STOCK MARKET INDEX FUND
COM
922908769
836917
4663
SH
SOLE
NONE
4663
0
0
DISCOVER FINL SVCS COM
COM
254709108
827644
9103
SH
SOLE
NONE
9103
0
0
CONSOLIDATED EDISON INC COM
COM
209115104
813090
9481
SH
SOLE
NONE
9481
0
0
ILLINOIS TOOL WKS INC COM
COM
452308109
783844
4339
SH
SOLE
NONE
4339
0
0
SMUCKER J M CO COM NEW
COM
832696405
780076
5677
SH
SOLE
NONE
5677
0
0
ENOVA INTL INC COM
COM
29357K103
766639
26192
SH
SOLE
NONE
26192
0
0
RENAISSANCERE HLDGS LTD COM
COM
G7496G103
752352
5359
SH
SOLE
NONE
5359
0
0
PHILLIPS 66 COM
COM
718546104
734233
9096
SH
SOLE
NONE
9096
0
0
HORMEL FOODS CORP COM
COM
440452100
731947
16108
SH
SOLE
NONE
16108
0
0
BIO RAD LABS INC CL A
COM
090572207
716229
1717
SH
SOLE
NONE
1717
0
0
3M CO COM
COM
88579Y101
707362
6401
SH
SOLE
NONE
6401
0
0
HONEYWELL INTL INC COM
COM
438516106
684377
4098
SH
SOLE
NONE
4098
0
0
ROSS STORES INC COM
COM
778296103
671716
7971
SH
SOLE
NONE
7971
0
0
ESSENTIAL UTILS INC COM
COM
29670G102
668287
16150
SH
SOLE
NONE
16150
0
0
TARGET CORP COM
COM
87612E106
667458
4498
SH
SOLE
NONE
4498
0
0
WALGREENS BOOTS ALLIANCE INC COM
COM
931427108
661638
21071
SH
SOLE
NONE
21071
0
0
BERKSHIRE HATHAWAY INC DEL CL B NEW
COM
084670702
659539
2470
SH
SOLE
NONE
2470
0
0
PENTAIR PLC SHS
COM
G7S00T104
654955
16120
SH
SOLE
NONE
16120
0
0
DOMINION ENERGY INC COM
COM
25746U109
626955
9071
SH
SOLE
NONE
9071
0
0
PEPSICO INC COM
COM
713448108
593613
3636
SH
SOLE
NONE
3636
0
0
SCHWAB US DIVIDEND EQUITY ETF
COM
808524797
579887
8729
SH
SOLE
NONE
8729
0
0
BROWN FORMAN CORP CL B
COM
115637209
576096
8654
SH
SOLE
NONE
8654
0
0
MEDIFAST INC COM
COM
58470H101
564230
5207
SH
SOLE
NONE
5207
0
0
DIGITAL RLTY TR INC COM
COM
253868103
546405
5509
SH
SOLE
NONE
5509
0
0
NVIDIA CORPORATION COM
COM
67066G104
536301
4418
SH
SOLE
NONE
4418
0
0
INTERDIGITAL INC COM
COM
45867G101
522444
12925
SH
SOLE
NONE
12925
0
0
CHURCH & DWIGHT CO INC COM
COM
171340102
476361
6668
SH
SOLE
NONE
6668
0
0
MCCORMICK & CO INC COM NON VTG
COM
579780206
462991
6496
SH
SOLE
NONE
6496
0
0
FIDELITY SMALL CAP GROWTH
COM
316389766
399451
17777
SH
SOLE
NONE
17777
0
0
BANK MONTREAL QUE COM
COM
063671101
392276
4476
SH
SOLE
NONE
4476
0
0
NETFLIX INC COM
COM
64110L106
381648
1621
SH
SOLE
NONE
1621
0
0
EVEREST RE GROUP LTD COM
COM
G3223R108
379225
1445
SH
SOLE
NONE
1445
0
0
AIR PRODS & CHEMS INC COM
COM
009158106
377616
1622
SH
SOLE
NONE
1622
0
0
META PLATFORMS INC CL A
COM
30303M102
374612
2761
SH
SOLE
NONE
2761
0
0
FASTENAL CO COM
COM
311900104
358421
7785
SH
SOLE
NONE
7785
0
0
SCOTTS MIRACLE-GRO CO CL A
COM
810186106
349410
8173
SH
SOLE
NONE
8173
0
0
ZOETIS INC CL A
COM
98978V103
346405
2336
SH
SOLE
NONE
2336
0
0
FACTSET RESH SYS INC COM
COM
303075105
344094
860
SH
SOLE
NONE
860
0
0
VANGUARD DIVIDEND APPRECIATION INDEX FUND
COM
921908844
337089
2494
SH
SOLE
NONE
2494
0
0
VANGUARD TOTAL STOCK MKT IDX ADM
COM
922908728
336451
3853
SH
SOLE
NONE
3853
0
0
MASCO CORP COM
COM
574599106
331686
7104
SH
SOLE
NONE
7104
0
0
BOEING CO COM
COM
097023105
331153
2735
SH
SOLE
NONE
2735
0
0
REGIONS FINANCIAL CORP NEW COM
COM
7591EP100
331014
16493
SH
SOLE
NONE
16493
0
0
VANGUARD GROWTH INDEX FUND
COM
922908736
328020
1533
SH
SOLE
NONE
1533
0
0
MEDTRONIC PLC SHS
COM
G5960L103
327925
4061
SH
SOLE
NONE
4061
0
0
ULTA BEAUTY INC COM
COM
90384S303
324963
810
SH
SOLE
NONE
810
0
0
GLOBE LIFE INC COM
COM
37959E102
322153
3231
SH
SOLE
NONE
3231
0
0
BAXTER INTL INC COM
COM
071813109
316095
5868
SH
SOLE
NONE
5868
0
0
NEXTERA ENERGY INC UNIT 09/01/23
COM
65339F739
303500
6250
SH
SOLE
NONE
6250
0
0
SPDR S&P 500 ETF TRUST
COM
78462F103
303498
849
SH
SOLE
NONE
849
0
0
MARATHON PETE CORP COM
COM
56585A102
300175
3022
SH
SOLE
NONE
3022
0
0
GENERAL ELECTRIC CO COM NEW
COM
369604301
299163
4832
SH
SOLE
NONE
4832
0
0
WHIRLPOOL CORP COM
COM
963320106
297930
2210
SH
SOLE
NONE
2210
0
0
HODGES SMALL CAP RETAIL
COM
742935299
286198
16514
SH
SOLE
NONE
16514
0
0
INTERNATIONAL BUSINESS MACHS COM
COM
459200101
272668
2295
SH
SOLE
NONE
2295
0
0
DIMENSIONAL U.S. TARGETED VALUE ETF
COM
25434V609
262969
6748
SH
SOLE
NONE
6748
0
0
ABBOTT LABS COM
COM
002824100
253995
2625
SH
SOLE
NONE
2625
0
0
ISHARES MSCI USA MIN VOL FACTOR ETF
COM
46429B697
253295
3832
SH
SOLE
NONE
3832
0
0
INTUITIVE SURGICAL INC COM NEW
COM
46120E602
252856
1349
SH
SOLE
NONE
1349
0
0
ACUITY BRANDS INC COM
COM
00508Y102
252424
1603
SH
SOLE
NONE
1603
0
0
COLGATE PALMOLIVE CO COM
COM
194162103
250230
3562
SH
SOLE
NONE
3562
0
0
VANGUARD VALUE INDEX FUND
COM
922908744
247206
2002
SH
SOLE
NONE
2002
0
0
V F CORP COM
COM
918204108
240865
8053
SH
SOLE
NONE
8053
0
0
BIOGEN INC COM
COM
09062X103
239232
896
SH
SOLE
NONE
896
0
0
SHERWIN WILLIAMS CO COM
COM
824348106
239148
1168
SH
SOLE
NONE
1168
0
0
ISHARES CORE MSCI EAFE ETF
COM
46432F842
229535
4358
SH
SOLE
NONE
4358
0
0
CHIPOTLE MEXICAN GRILL INC COM
COM
169656105
225414
150
SH
SOLE
NONE
150
0
0
FIDELITY INTERNATIONAL INDEX
COM
315911727
210019
5876
SH
SOLE
NONE
5876
0
0
METLIFE INC PFD A FLT RATE
COM
59156R504
208962
9400
SH
SOLE
NONE
9400
0
0
VISA INC COM CL A
COM
92826C839
208854
1175
SH
SOLE
NONE
1175
0
0
NUCOR CORP COM
COM
670346105
197289
1844
SH
SOLE
NONE
1844
0
0
ALPHABET INC CAP STK CL A
COM
02079K305
193021
2018
SH
SOLE
NONE
2018
0
0
COMMERCE BANCSHARES INC COM
COM
200525103
185909
2810
SH
SOLE
NONE
2810
0
0
AMCOR PLC ORD
COM
G0250X107
185478
17286
SH
SOLE
NONE
17286
0
0
CITIGROUP INC COM NEW
COM
172967424
184514
4428
SH
SOLE
NONE
4428
0
0
DIMENSIONAL US MARKETWIDE VALUE ETF
COM
25434V724
163950
5537
SH
SOLE
NONE
5537
0
0
DTE ENERGY CO COM
COM
233331107
162450
1412
SH
SOLE
NONE
1412
0
0
BRISTOL-MYERS SQUIBB CO COM
COM
110122108
153625
2161
SH
SOLE
NONE
2161
0
0
RAYTHEON TECHNOLOGIES CORP COM
COM
75513E101
151348
1848
SH
SOLE
NONE
1848
0
0
ISHARES CORE MSCI EMERGING MARKETS ETF
COM
46434G103
151332
3521
SH
SOLE
NONE
3521
0
0
VANGUARD HEALTH CARE ADM
COM
921908885
149875
1831
SH
SOLE
NONE
1831
0
0
BK OF AMERICA CORP COM
COM
060505104
149308
4944
SH
SOLE
NONE
4944
0
0
F5 INC COM
COM
315616102
149071
1030
SH
SOLE
NONE
1030
0
0
LOWES COS INC COM
COM
548661107
144989
772
SH
SOLE
NONE
772
0
0
UNITEDHEALTH GROUP INC COM
COM
91324P102
144441
286
SH
SOLE
NONE
286
0
0
LOCKHEED MARTIN CORP COM
COM
539830109
136746
354
SH
SOLE
NONE
354
0
0
NORDSTROM INC COM
COM
655664100
136433
8155
SH
SOLE
NONE
8155
0
0
NORFOLK SOUTHN CORP COM
COM
655844108
134595
642
SH
SOLE
NONE
642
0
0
DIMENSIONAL U.S. EQUITY ETF
COM
25434V401
130823
3370
SH
SOLE
NONE
3370
0
0
RPM INTL INC COM
COM
749685103
129838
1558
SH
SOLE
NONE
1558
0
0
ORACLE CORP COM
COM
68389X105
128613
2106
SH
SOLE
NONE
2106
0
0
YUM BRANDS INC COM
COM
988498101
123141
1158
SH
SOLE
NONE
1158
0
0
CORNING INC COM
COM
219350105
122377
4217
SH
SOLE
NONE
4217
0
0
THERMO FISHER SCIENTIFIC INC COM
COM
883556102
118682
234
SH
SOLE
NONE
234
0
0
AMERICAN ELEC PWR CO INC COM
COM
025537101
116966
1353
SH
SOLE
NONE
1353
0
0
DENTSPLY SIRONA INC COM
COM
24906P109
115384
4070
SH
SOLE
NONE
4070
0
0
VANGUARD 500 INDEX ADMIRAL
COM
922908710
114093
344
SH
SOLE
NONE
344
0
0
VANGUARD S&P 500 ETF
COM
922908363
113578
345
SH
SOLE
NONE
345
0
0
TRACTOR SUPPLY CO COM
COM
892356106
112457
605
SH
SOLE
NONE
605
0
0
SCHWAB S&P 500 INDEX
COM
808509855
109795
1977
SH
SOLE
NONE
1977
0
0
ISHARES CORE DIVIDEND GROWTH ETF
COM
46434V621
106327
2391
SH
SOLE
NONE
2391
0
0
ISHARES U.S. HEALTHCARE PROVIDERS ETF
COM
464288828
103720
406
SH
SOLE
NONE
406
0
0
FAIR ISAAC CORP COM
COM
303250104
103002
250
SH
SOLE
NONE
250
0
0