0000225816-21-000003.txt : 20210809
0000225816-21-000003.hdr.sgml : 20210809
20210809151031
ACCESSION NUMBER: 0000225816-21-000003
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20210630
FILED AS OF DATE: 20210809
DATE AS OF CHANGE: 20210809
EFFECTIVENESS DATE: 20210809
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL/ADV
CENTRAL INDEX KEY: 0000225816
IRS NUMBER: 581560500
STATE OF INCORPORATION: GA
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-16721
FILM NUMBER: 211156135
BUSINESS ADDRESS:
STREET 1: 3353 PEACHTREE ROAD
STREET 2: 555 ATLANTA FINANCIAL CENTER
CITY: ATLANTA
STATE: GA
ZIP: 30326
BUSINESS PHONE: 4048165350
MAIL ADDRESS:
STREET 1: 3060 PEACHTREE ROAD
STREET 2: 710 ONE BUCKHEAD PLAZA
CITY: ATLANTA
STATE: GA
ZIP: 30305
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL /ADV
DATE OF NAME CHANGE: 20150213
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL
DATE OF NAME CHANGE: 20150213
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL /ADV
DATE OF NAME CHANGE: 20000101
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0000225816
XXXXXXXX
06-30-2021
06-30-2021
ROWLAND & CO INVESTMENT COUNSEL/ADV
3060 PEACHTREE ROAD
710 ONE BUCKHEAD PLAZA
ATLANTA
GA
30305
13F HOLDINGS REPORT
028-16721
N
Charles R Dickerson
CCO
4048165350
Charles R Dickerson
Atlanta
GA
08-09-2021
0
182
406685
false
INFORMATION TABLE
2
XXX.xml
APPLE INC COM
COM
037833100
21974070
160441
SH
SOLE
NONE
160441
0
0
INTEL CORP COM
COM
458140100
16349151
291221
SH
SOLE
NONE
291221
0
0
AUTOMATIC DATA PROCESSING INC COM
COM
053015103
14320845
72101
SH
SOLE
NONE
72101
0
0
PROGRESSIVE CORP COM
COM
743315103
13699090
139487
SH
SOLE
NONE
139487
0
0
MICROSOFT CORP COM
COM
594918104
13621317
50281
SH
SOLE
NONE
50281
0
0
COCA COLA CO COM
COM
191216100
13022293
240663
SH
SOLE
NONE
240663
0
0
TRUIST FINL CORP COM
COM
89832Q109
12212834
220051
SH
SOLE
NONE
220051
0
0
JOHNSON & JOHNSON COM
COM
478160104
11528966
69982
SH
SOLE
NONE
69982
0
0
HOME DEPOT INC COM
COM
437076102
11045203
34636
SH
SOLE
NONE
34636
0
0
QUALCOMM INC COM
COM
747525103
10728032
75057
SH
SOLE
NONE
75057
0
0
MCDONALDS CORP COM
COM
580135101
10409931
45066
SH
SOLE
NONE
45066
0
0
ZEBRA TECHNOLOGIES CORPORATION CL A
COM
989207105
10192153
19249
SH
SOLE
NONE
19249
0
0
WALMART INC COM
COM
931142103
9541842
67663
SH
SOLE
NONE
67663
0
0
ALPHABET INC CAP STK CL C
COM
02079K107
9138042
3646
SH
SOLE
NONE
3646
0
0
GENUINE PARTS CO COM
COM
372460105
8305196
65669
SH
SOLE
NONE
65669
0
0
LILLY ELI & CO COM
COM
532457108
8287149
36106
SH
SOLE
NONE
36106
0
0
UNITED PARCEL SERVICE INC CL B
COM
911312106
6960614
33469
SH
SOLE
NONE
33469
0
0
CUMMINS INC COM
COM
231021106
6707599
27511
SH
SOLE
NONE
27511
0
0
CULLEN FROST BANKERS INC COM
COM
229899109
6605449
58977
SH
SOLE
NONE
58977
0
0
BIO-TECHNE CORP COM
COM
09073M104
6482393
14397
SH
SOLE
NONE
14397
0
0
CHUBB LIMITED COM
COM
H1467J104
6263189
39406
SH
SOLE
NONE
39406
0
0
EXXON MOBIL CORP COM
COM
30231G102
6003185
95167
SH
SOLE
NONE
95167
0
0
WEYERHAEUSER CO MTN BE COM NEW
COM
962166104
5514662
160216
SH
SOLE
NONE
160216
0
0
SYSCO CORP COM
COM
871829107
5236526
67350
SH
SOLE
NONE
67350
0
0
WERNER ENTERPRISES INC COM
COM
950755108
5163839
115989
SH
SOLE
NONE
115989
0
0
DISNEY WALT CO COM
COM
254687106
5030010
28617
SH
SOLE
NONE
28617
0
0
COPART INC COM
COM
217204106
4913831
37274
SH
SOLE
NONE
37274
0
0
CHEVRON
COM
166764100
4897632
46759
SH
SOLE
NONE
46759
0
0
ABBVIE INC COM
COM
00287Y109
4748113
42153
SH
SOLE
NONE
42153
0
0
AMGEN INC COM
COM
031162100
4715362
19345
SH
SOLE
NONE
19345
0
0
PRICE T ROWE GROUP INC COM
COM
74144T108
4540748
22936
SH
SOLE
NONE
22936
0
0
SONOCO PRODS CO COM
COM
835495102
4162393
62218
SH
SOLE
NONE
62218
0
0
VERIZON COMMUNICATIONS INC COM
COM
92343V104
3945184
70412
SH
SOLE
NONE
70412
0
0
MERCK & CO INC COM
COM
58933Y105
3664316
47117
SH
SOLE
NONE
47117
0
0
CSX CORP COM
COM
126408103
3662728
114174
SH
SOLE
NONE
114174
0
0
TELEFLEX INCORPORATED COM
COM
879369106
3581154
8913
SH
SOLE
NONE
8913
0
0
KIMBERLY-CLARK CORP COM
COM
494368103
3544094
26491
SH
SOLE
NONE
26491
0
0
PAYCHEX INC COM
COM
704326107
3542059
33010
SH
SOLE
NONE
33010
0
0
JPMORGAN CHASE CO COM
COM
46625H100
3112960
20013
SH
SOLE
NONE
20013
0
0
MAXIMUS INC COM
COM
577933104
3019333
34322
SH
SOLE
NONE
34322
0
0
SKYWORKS SOLUTIONS INC COM
COM
83088M102
2860334
14917
SH
SOLE
NONE
14917
0
0
PFIZER INC COM
COM
717081103
2851427
72814
SH
SOLE
NONE
72814
0
0
CONOCOPHILLIPS COM
COM
20825C104
2837041
46585
SH
SOLE
NONE
46585
0
0
PATTERSON COS INC COM
COM
703395103
2819826
92787
SH
SOLE
NONE
92787
0
0
EMERSON ELEC CO COM
COM
291011104
2662100
27661
SH
SOLE
NONE
27661
0
0
DUKE ENERGY CORP NEW COM NEW
COM
26441C204
2580714
26141
SH
SOLE
NONE
26141
0
0
COSTCO WHSL CORP NEW COM
COM
22160K105
2513802
6353
SH
SOLE
NONE
6353
0
0
COMPASS MINERALS INTL INC COM
COM
20451N101
2513007
42406
SH
SOLE
NONE
42406
0
0
CINTAS CORP COM
COM
172908105
2449958
6413
SH
SOLE
NONE
6413
0
0
GILEAD SCIENCES INC COM
COM
375558103
2448954
35564
SH
SOLE
NONE
35564
0
0
WASTE MGMT INC DEL COM
COM
94106L109
2165890
15458
SH
SOLE
NONE
15458
0
0
LEGGETT & PLATT INC COM
COM
524660107
2163805
41764
SH
SOLE
NONE
41764
0
0
WESTERN UN CO COM
COM
959802109
1925336
83819
SH
SOLE
NONE
83819
0
0
AFLAC INC COM
COM
001055102
1873489
34914
SH
SOLE
NONE
34914
0
0
PUBLIC STORAGE COM
COM
74460D109
1736664
5775
SH
SOLE
NONE
5775
0
0
GENTEX CORP COM
COM
371901109
1714448
51811
SH
SOLE
NONE
51811
0
0
PACKAGING CORP AMER COM
COM
695156109
1638392
12098
SH
SOLE
NONE
12098
0
0
GLOBE LIFE INC COM
COM
37959E102
1533356
16098
SH
SOLE
NONE
16098
0
0
EXPEDITORS INTL WASH INC COM
COM
302130109
1360190
10744
SH
SOLE
NONE
10744
0
0
DEVON ENERGY CORP NEW COM
COM
25179M103
1335938
45767
SH
SOLE
NONE
45767
0
0
PROCTER AND GAMBLE CO COM
COM
742718109
1326492
9830
SH
SOLE
NONE
9830
0
0
MEDIFAST INC COM
COM
58470H101
1289539
4557
SH
SOLE
NONE
4557
0
0
INTERDIGITAL INC COM
COM
45867G101
1265380
17326
SH
SOLE
NONE
17326
0
0
PENTAIR PLC SHS
COM
G7S00T104
1231692
18250
SH
SOLE
NONE
18250
0
0
VANGUARD TOTAL STOCK MARKET INDEX FUND
COM
922908769
1220977
5479
SH
SOLE
NONE
5479
0
0
SNAP ON INC COM
COM
833034101
1178774
5275
SH
SOLE
NONE
5275
0
0
DENTSPLY SIRONA INC COM
COM
24906P109
1160314
18342
SH
SOLE
NONE
18342
0
0
3M CO COM
COM
88579Y101
1127630
5677
SH
SOLE
NONE
5677
0
0
MEREDITH CORP COM
COM
589433101
1117537
25726
SH
SOLE
NONE
25726
0
0
TARGET CORP COM
COM
87612E106
1080094
4468
SH
SOLE
NONE
4468
0
0
DISCOVER FINL SVCS COM
COM
254709108
935555
7909
SH
SOLE
NONE
7909
0
0
ROSS STORES INC COM
COM
778296103
930744
7506
SH
SOLE
NONE
7506
0
0
ILLINOIS TOOL WKS INC COM
COM
452308109
912331
4080
SH
SOLE
NONE
4080
0
0
RENAISSANCERE HLDGS LTD COM
COM
G7496G103
905411
6083
SH
SOLE
NONE
6083
0
0
HONEYWELL INTL INC COM
COM
438516106
887338
4045
SH
SOLE
NONE
4045
0
0
STARBUCKS CORP COM
COM
855244109
884976
7915
SH
SOLE
NONE
7915
0
0
WEC ENERGY GROUP INC COM
COM
92939U106
879270
9885
SH
SOLE
NONE
9885
0
0
WALGREENS BOOTS ALLIANCE INC COM
COM
931427108
876182
16654
SH
SOLE
NONE
16654
0
0
BIO RAD LABS INC CL A
COM
090572207
861415
1337
SH
SOLE
NONE
1337
0
0
NEXTERA ENERGY INC COM
COM
65339F101
832149
11355
SH
SOLE
NONE
11355
0
0
SOUTHERN CO COM
COM
842587107
823138
13603
SH
SOLE
NONE
13603
0
0
NVIDIA CORPORATION COM
COM
67066G104
813701
1017
SH
SOLE
NONE
1017
0
0
PHILLIPS 66 COM
COM
718546104
744150
8671
SH
SOLE
NONE
8671
0
0
HORMEL FOODS CORP COM
COM
440452100
736209
15418
SH
SOLE
NONE
15418
0
0
FACEBOOK INC CL A
COM
30303M102
719064
2068
SH
SOLE
NONE
2068
0
0
SCOTTS MIRACLE GRO CO CL A
COM
810186106
716912
3735
SH
SOLE
NONE
3735
0
0
SMUCKER J M CO COM NEW
COM
832696405
692162
5342
SH
SOLE
NONE
5342
0
0
BERKSHIRE HATHAWAY INC DEL CL B NEW
COM
084670702
667841
2403
SH
SOLE
NONE
2403
0
0
TEXAS INSTRS INC COM
COM
882508104
634590
3300
SH
SOLE
NONE
3300
0
0
CONSOLIDATED EDISON INC COM
COM
209115104
624250
8704
SH
SOLE
NONE
8704
0
0
SCHWAB US DIVIDEND EQUITY ETF
COM
808524797
621596
8220
SH
SOLE
NONE
8220
0
0
VANGUARD TOTAL STOCK MARKET INDEX ADMIRAL
COM
922908728
618435
5700
SH
SOLE
NONE
5700
0
0
CHURCH & DWIGHT INC COM
COM
171340102
601482
7058
SH
SOLE
NONE
7058
0
0
BROWN FORMAN CORP CL B
COM
115637209
596597
7961
SH
SOLE
NONE
7961
0
0
MCCORMICK & CO INC COM NON VTG
COM
579780206
592813
6712
SH
SOLE
NONE
6712
0
0
BOEING CO COM
COM
097023105
567757
2370
SH
SOLE
NONE
2370
0
0
DOMINION ENERGY INC COM
COM
25746U109
560421
7617
SH
SOLE
NONE
7617
0
0
DIGITAL RLTY TR INC COM
COM
253868103
560110
3722
SH
SOLE
NONE
3722
0
0
FIDELITY SMALL CAP GROWTH
COM
316389766
559730
14970
SH
SOLE
NONE
14970
0
0
GENERAL ELECTRIC CO COM
COM
369604301
550899
40928
SH
SOLE
NONE
40928
0
0
ESSENTIAL UTILS INC COM
COM
29670G102
533090
11665
SH
SOLE
NONE
11665
0
0
BANK MONTREAL QUE COM
COM
063671101
459058
4476
SH
SOLE
NONE
4476
0
0
BAXTER INTL INC COM
COM
071813109
443788
5512
SH
SOLE
NONE
5512
0
0
V F CORP COM
COM
918204108
437156
5328
SH
SOLE
NONE
5328
0
0
AIR PRODS & CHEMS INC COM
COM
009158106
430816
1497
SH
SOLE
NONE
1497
0
0
VANGUARD GROWTH INDEX FUND
COM
922908736
423060
1475
SH
SOLE
NONE
1475
0
0
MASCO CORP COM
COM
574599106
416474
7069
SH
SOLE
NONE
7069
0
0
PEPSICO INC COM
COM
713448108
395169
2667
SH
SOLE
NONE
2667
0
0
HODGES SMALL CAP FUND
COM
742935299
378070
13793
SH
SOLE
NONE
13793
0
0
EVEREST RE GROUP LTD COM
COM
G3223R108
376754
1495
SH
SOLE
NONE
1495
0
0
NORDSTROM INC COM
COM
655664100
360625
9861
SH
SOLE
NONE
9861
0
0
ISHARES CORE MSCI EAFE ETF
COM
46432F842
356183
4758
SH
SOLE
NONE
4758
0
0
VANGUARD DIVIDEND APPRECIATION INDEX FUND
COM
921908844
356017
2300
SH
SOLE
NONE
2300
0
0
CHIPOTLE MEXICAN GRILL INC COM
COM
169656105
344175
222
SH
SOLE
NONE
222
0
0
INTERNATIONAL BUSINESS MACHS COM
COM
459200101
341532
2329
SH
SOLE
NONE
2329
0
0
MEDTRONIC PLC SHS
COM
G5960L103
336764
2713
SH
SOLE
NONE
2713
0
0
REGIONS FINANCIAL CORP NEW COM
COM
7591EP100
329458
16326
SH
SOLE
NONE
16326
0
0
BROWN & BROWN INC COM
COM
115236101
325482
6125
SH
SOLE
NONE
6125
0
0
BIOGEN INC COM
COM
09062X103
310257
896
SH
SOLE
NONE
896
0
0
FACTSET RESH SYS INC COM
COM
303075105
305405
910
SH
SOLE
NONE
910
0
0
DIMENSIONAL U.S. TARGETED VALUE ETF
COM
25434V609
302332
6748
SH
SOLE
NONE
6748
0
0
ACUITY BRANDS INC COM
COM
00508Y102
299809
1603
SH
SOLE
NONE
1603
0
0
SHERWIN WILLIAMS CO COM
COM
824348106
292338
1073
SH
SOLE
NONE
1073
0
0
COLGATE PALMOLIVE CO COM
COM
194162103
289768
3562
SH
SOLE
NONE
3562
0
0
VANGUARD VALUE INDEX FUND
COM
922908744
286329
2083
SH
SOLE
NONE
2083
0
0
ABBOTT LABS COM
COM
002824100
284028
2450
SH
SOLE
NONE
2450
0
0
FIDELITY INTERNATIONAL INDEX FUND INSTITUTIONAL PREMIUM CLASS
COM
315911727
283131
5710
SH
SOLE
NONE
5710
0
0
ISHARES MSCI USA MIN VOL FACTOR ETF
COM
46429B697
282073
3832
SH
SOLE
NONE
3832
0
0
ISHARES CORE MSCI EMERGING MARKETS ETF
COM
46434G103
265612
3964
SH
SOLE
NONE
3964
0
0
SPDR S&P 500 ETF
COM
78462F103
259449
606
SH
SOLE
NONE
606
0
0
VISA INC COM CL A
COM
92826C839
251041
1073
SH
SOLE
NONE
1073
0
0
AT&T INC COM
COM
00206R102
239999
8339
SH
SOLE
NONE
8339
0
0
MINERALS TECHNOLOGIES INC COM
COM
603158106
236403
3005
SH
SOLE
NONE
3005
0
0
F5 NETWORKS INC COM
COM
315616102
231458
1240
SH
SOLE
NONE
1240
0
0
NEXTERA ENERGY INC UNIT
COM
65339F739
227240
4600
SH
SOLE
NONE
4600
0
0
WHIRLPOOL CORP COM
COM
963320106
224560
1030
SH
SOLE
NONE
1030
0
0
ALPHABET INC CAP STK CL A
COM
02079K305
217319
89
SH
SOLE
NONE
89
0
0
MARATHON PETE CORP COM
COM
56585A102
204461
3384
SH
SOLE
NONE
3384
0
0
COMMERCE BANCSHARES INC COM
COM
200525103
199597
2677
SH
SOLE
NONE
2677
0
0
DFA TAX MANAGED US MARKETWIDE VALUE PORTFOLIO
COM
25434D831
194798
5537
SH
SOLE
NONE
5537
0
0
STANLEY BLACK & DECKER INC COM
COM
854502101
189615
925
SH
SOLE
NONE
925
0
0
ZOETIS INC CL A
COM
98978V103
184496
990
SH
SOLE
NONE
990
0
0
AMCOR PLC ORD
COM
G0250X107
183486
16011
SH
SOLE
NONE
16011
0
0
CORNING INC COM
COM
219350105
175992
4303
SH
SOLE
NONE
4303
0
0
METLIFE INC PFD A FLT RATE
COM
59156R504
173712
6600
SH
SOLE
NONE
6600
0
0
AMAZON COM INC COM
COM
023135106
172008
50
SH
SOLE
NONE
50
0
0
VANGUARD SPECIALIZED HEALTH CARE ADMIRAL SHARES
COM
921908885
163462
1653
SH
SOLE
NONE
1653
0
0
NORFOLK SOUTHN CORP COM
COM
655844108
161900
610
SH
SOLE
NONE
610
0
0
DIMENSIONAL U.S. EQUITY ETF
COM
25434V401
158810
3370
SH
SOLE
NONE
3370
0
0
ORACLE CORP COM
COM
68389X105
158248
2033
SH
SOLE
NONE
2033
0
0
CRACKER BARREL OLD CTRY STORE COM
COM
22410J106
158109
1065
SH
SOLE
NONE
1065
0
0
BRISTOL-MYERS SQUIBB CO COM
COM
110122108
153686
2300
SH
SOLE
NONE
2300
0
0
DOMINI SOCIAL INVT TR
COM
257132308
151606
4492
SH
SOLE
NONE
4492
0
0
NUCOR CORP COM
COM
670346105
149075
1554
SH
SOLE
NONE
1554
0
0
RAYTHEON TECHNOLOGIES CORP COM
COM
75513E101
144760
1696
SH
SOLE
NONE
1696
0
0
LOWES COS INC COM
COM
548661107
141404
729
SH
SOLE
NONE
729
0
0
CLOROX CO DEL COM
COM
189054109
137860
766
SH
SOLE
NONE
766
0
0
SIMON PPTY GROUP INC NEW COM
COM
828806109
136351
1045
SH
SOLE
NONE
1045
0
0
RPM INTL INC COM
COM
749685103
135116
1523
SH
SOLE
NONE
1523
0
0
UNITEDHEALTH GROUP INC COM
COM
91324P102
134948
337
SH
SOLE
NONE
337
0
0
VANGUARD 500 INDEX FUND ADMIRAL SHARES
COM
922908710
134270
338
SH
SOLE
NONE
338
0
0
ISHARES BIOTECHNOLOGY FUND
COM
464287556
131738
805
SH
SOLE
NONE
805
0
0
BANK NEW YORK MELLON CORP COM
COM
064058100
127818
2495
SH
SOLE
NONE
2495
0
0
FAIR ISAAC CORP COM
COM
303250104
125670
250
SH
SOLE
NONE
250
0
0
MIMEDX GROUP INC COM
COM
602496101
125100
10000
SH
SOLE
NONE
10000
0
0
TRACTOR SUPPLY CO COM
COM
892356106
123729
665
SH
SOLE
NONE
665
0
0
AVIENT CORPORATION COM
COM
05368V106
122162
2485
SH
SOLE
NONE
2485
0
0
US BANCORP DEL COM NEW
COM
902973304
120411
2113
SH
SOLE
NONE
2113
0
0
THERMO FISHER SCIENTIFIC INC COM
COM
883556102
116028
230
SH
SOLE
NONE
230
0
0
PAYPAL HLDGS INC COM
COM
70450Y103
115134
395
SH
SOLE
NONE
395
0
0
SCHWAB S&P 500 INDEX
COM
808509855
113251
1711
SH
SOLE
NONE
1711
0
0
ISHARES U.S. MEDICAL DEVICES ETF
COM
464288810
110117
305
SH
SOLE
NONE
305
0
0
ISHARES U.S. HEALTHCARE PROVIDERS ETF
COM
464288828
108182
406
SH
SOLE
NONE
406
0
0
GRANITE CONSTR INC COM
COM
387328107
106939
2575
SH
SOLE
NONE
2575
0
0
CISCO SYS INC COM
COM
17275R102
105947
1999
SH
SOLE
NONE
1999
0
0
ROYAL BK CDA COM
COM
780087102
105565
1042
SH
SOLE
NONE
1042
0
0
DIMENSIONAL U.S. CORE EQUITY 2 ETF
COM
25434V708
104655
3879
SH
SOLE
NONE
3879
0
0
PPG INDS INC COM
COM
693506107
103559
610
SH
SOLE
NONE
610
0
0
ISHARES RUSSELL 3000 ETF
COM
464287689
102364
400
SH
SOLE
NONE
400
0
0
ENBRIDGE INC COM
COM
29250N105
102142
2551
SH
SOLE
NONE
2551
0
0
ALLIANT ENERGY CORP COM
COM
018802108
100591
1804
SH
SOLE
NONE
1804
0
0
FLUOR CORP NEW COM
COM
343412102
100536
5680
SH
SOLE
NONE
5680
0
0