0000225816-21-000002.txt : 20210511
0000225816-21-000002.hdr.sgml : 20210511
20210511111948
ACCESSION NUMBER: 0000225816-21-000002
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20210331
FILED AS OF DATE: 20210511
DATE AS OF CHANGE: 20210511
EFFECTIVENESS DATE: 20210511
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL/ADV
CENTRAL INDEX KEY: 0000225816
IRS NUMBER: 581560500
STATE OF INCORPORATION: GA
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-16721
FILM NUMBER: 21910199
BUSINESS ADDRESS:
STREET 1: 3353 PEACHTREE ROAD
STREET 2: 555 ATLANTA FINANCIAL CENTER
CITY: ATLANTA
STATE: GA
ZIP: 30326
BUSINESS PHONE: 4048165350
MAIL ADDRESS:
STREET 1: 3060 PEACHTREE ROAD
STREET 2: 710 ONE BUCKHEAD PLAZA
CITY: ATLANTA
STATE: GA
ZIP: 30305
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL /ADV
DATE OF NAME CHANGE: 20150213
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL
DATE OF NAME CHANGE: 20150213
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL /ADV
DATE OF NAME CHANGE: 20000101
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0000225816
XXXXXXXX
03-31-2021
03-31-2021
ROWLAND & CO INVESTMENT COUNSEL/ADV
3060 PEACHTREE ROAD
710 ONE BUCKHEAD PLAZA
ATLANTA
GA
30305
13F HOLDINGS REPORT
028-16721
N
Charles R Dickerson
CCO
404-816-5350
Charles R. Dickerson
Atlanta
GA
05-11-2021
0
169
382589
false
INFORMATION TABLE
2
XXX.xml
APPLE INC COM
COM
037833100
19299214
157996
SH
SOLE
NONE
157996
0
0
INTEL CORP COM
COM
458140100
18565116
290079
SH
SOLE
NONE
290079
0
0
AUTOMATIC DATA PROCESSING INC COM
COM
053015103
13641330
72379
SH
SOLE
NONE
72379
0
0
PROGRESSIVE CORP COM
COM
743315103
13308001
139190
SH
SOLE
NONE
139190
0
0
TRUIST FINL CORP COM
COM
89832Q109
12852462
220378
SH
SOLE
NONE
220378
0
0
COCA COLA CO COM
COM
191216100
12699595
240933
SH
SOLE
NONE
240933
0
0
MICROSOFT CORP COM
COM
594918104
11944248
50660
SH
SOLE
NONE
50660
0
0
JOHNSON & JOHNSON COM
COM
478160104
11515422
70066
SH
SOLE
NONE
70066
0
0
HOME DEPOT INC COM
COM
437076102
10581252
34664
SH
SOLE
NONE
34664
0
0
QUALCOMM INC COM
COM
747525103
10100698
76179
SH
SOLE
NONE
76179
0
0
MCDONALDS CORP COM
COM
580135101
10095481
45040
SH
SOLE
NONE
45040
0
0
ZEBRA TECHNOLOGIES CORPORATION CL A
COM
989207105
9389688
19353
SH
SOLE
NONE
19353
0
0
WALMART INC COM
COM
931142103
9190671
67663
SH
SOLE
NONE
67663
0
0
GENUINE PARTS CO COM
COM
372460105
7928333
68590
SH
SOLE
NONE
68590
0
0
CUMMINS INC COM
COM
231021106
7020205
27093
SH
SOLE
NONE
27093
0
0
ALPHABET INC CAP STK CL C
COM
02079K107
6894743
3333
SH
SOLE
NONE
3333
0
0
LILLY ELI & CO COM
COM
532457108
6741971
36088
SH
SOLE
NONE
36088
0
0
CULLEN FROST BANKERS INC COM
COM
229899109
6480264
59583
SH
SOLE
NONE
59583
0
0
CHUBB LIMITED COM
COM
H1467J104
6238235
39490
SH
SOLE
NONE
39490
0
0
WEYERHAEUSER CO MTN BE COM NEW
COM
962166104
5873961
164998
SH
SOLE
NONE
164998
0
0
UNITED PARCEL SERVICE INC CL B
COM
911312106
5682902
33430
SH
SOLE
NONE
33430
0
0
SYSCO CORP COM
COM
871829107
5643732
71675
SH
SOLE
NONE
71675
0
0
BIO-TECHNE CORP COM
COM
09073M104
5536839
14497
SH
SOLE
NONE
14497
0
0
WERNER ENTERPRISES INC COM
COM
950755108
5395719
114388
SH
SOLE
NONE
114388
0
0
EXXON MOBIL CORP COM
COM
30231G102
5309702
95104
SH
SOLE
NONE
95104
0
0
DISNEY WALT CO COM
COM
254687106
5249040
28447
SH
SOLE
NONE
28447
0
0
CHEVRON
COM
166764100
4904849
46806
SH
SOLE
NONE
46806
0
0
AMGEN INC COM
COM
031162100
4813248
19345
SH
SOLE
NONE
19345
0
0
ABBVIE INC COM
COM
00287Y109
4278261
39533
SH
SOLE
NONE
39533
0
0
COPART INC COM
COM
217204106
4048329
37274
SH
SOLE
NONE
37274
0
0
SONOCO PRODS CO COM
COM
835495102
3957245
62515
SH
SOLE
NONE
62515
0
0
TELEFLEX INCORPORATED COM
COM
879369106
3702994
8913
SH
SOLE
NONE
8913
0
0
KIMBERLY-CLARK CORP COM
COM
494368103
3697481
26591
SH
SOLE
NONE
26591
0
0
PRICE T ROWE GROUP INC COM
COM
74144T108
3696992
21544
SH
SOLE
NONE
21544
0
0
CSX CORP COM
COM
126408103
3691544
38286
SH
SOLE
NONE
38286
0
0
MERCK & CO. INC COM
COM
58933Y105
3628036
47062
SH
SOLE
NONE
47062
0
0
PAYCHEX INC COM
COM
704326107
3222013
32870
SH
SOLE
NONE
32870
0
0
JPMORGAN CHASE & CO COM
COM
46625H100
3046714
20013
SH
SOLE
NONE
20013
0
0
PATTERSON COS INC COM
COM
703395103
2962742
92730
SH
SOLE
NONE
92730
0
0
AT&T INC COM
COM
00206R102
2890206
95480
SH
SOLE
NONE
95480
0
0
MAXIMUS INC COM
COM
577933104
2879662
32341
SH
SOLE
NONE
32341
0
0
COMPASS MINERALS INTL INC COM
COM
20451N101
2682909
42775
SH
SOLE
NONE
42775
0
0
SKYWORKS SOLUTIONS INC COM
COM
83088M102
2574591
14032
SH
SOLE
NONE
14032
0
0
DUKE ENERGY CORP NEW COM NEW
COM
26441C204
2510673
26009
SH
SOLE
NONE
26009
0
0
EMERSON ELEC CO COM
COM
291011104
2485031
27544
SH
SOLE
NONE
27544
0
0
CONOCOPHILLIPS COM
COM
20825C104
2467369
46580
SH
SOLE
NONE
46580
0
0
PFIZER INC COM
COM
717081103
2451524
67665
SH
SOLE
NONE
67665
0
0
GILEAD SCIENCES INC COM
COM
375558103
2267549
35085
SH
SOLE
NONE
35085
0
0
COSTCO WHSL CORP NEW COM
COM
22160K105
2239404
6353
SH
SOLE
NONE
6353
0
0
CINTAS CORP COM
COM
172908105
2199232
6443
SH
SOLE
NONE
6443
0
0
WESTERN UN CO COM
COM
959802109
1976682
80157
SH
SOLE
NONE
80157
0
0
WASTE MGMT INC DEL COM
COM
94106L109
1976392
15318
SH
SOLE
NONE
15318
0
0
LEGGETT & PLATT INC COM
COM
524660107
1917635
42007
SH
SOLE
NONE
42007
0
0
AFLAC INC COM
COM
001055102
1851490
36176
SH
SOLE
NONE
36176
0
0
PACKAGING CORP AMER COM
COM
695156109
1612244
11988
SH
SOLE
NONE
11988
0
0
GLOBE LIFE INC COM
COM
37959E102
1555571
16098
SH
SOLE
NONE
16098
0
0
GENTEX CORP COM
COM
371901109
1437857
40310
SH
SOLE
NONE
40310
0
0
VERIZON COMMUNICATIONS INC COM
COM
92343V104
1394088
23974
SH
SOLE
NONE
23974
0
0
PUBLIC STORAGE COM
COM
74460D109
1377682
5583
SH
SOLE
NONE
5583
0
0
PROCTER AND GAMBLE CO COM
COM
742718109
1331190
9829
SH
SOLE
NONE
9829
0
0
DENTSPLY SIRONA INC COM
COM
24906P109
1251058
19606
SH
SOLE
NONE
19606
0
0
SNAP ON INC COM
COM
833034101
1217251
5275
SH
SOLE
NONE
5275
0
0
PENTAIR PLC SHS
COM
G7S00T104
1143572
18350
SH
SOLE
NONE
18350
0
0
3M CO COM
COM
88579Y101
1111502
5768
SH
SOLE
NONE
5768
0
0
INTERDIGITAL INC COM
COM
45867G101
1099257
17324
SH
SOLE
NONE
17324
0
0
VANGUARD TOTAL STOCK MARKET INDEX FUND
COM
922908769
1096489
5304
SH
SOLE
NONE
5304
0
0
DEVON ENERGY CORP NEW COM
COM
25179M103
1000008
45767
SH
SOLE
NONE
45767
0
0
RENAISSANCERE HLDGS LTD COM
COM
G7496G103
978137
6103
SH
SOLE
NONE
6103
0
0
ILLINOIS TOOL WKS INC COM
COM
452308109
934939
4220
SH
SOLE
NONE
4220
0
0
WEC ENERGY GROUP INC COM
COM
92939U106
925137
9885
SH
SOLE
NONE
9885
0
0
ROSS STORES INC COM
COM
778296103
900044
7506
SH
SOLE
NONE
7506
0
0
TARGET CORP COM
COM
87612E106
884976
4468
SH
SOLE
NONE
4468
0
0
HONEYWELL INTL INC COM
COM
438516106
875489
4033
SH
SOLE
NONE
4033
0
0
WALGREENS BOOTS ALLIANCE INC COM
COM
931427108
848441
15454
SH
SOLE
NONE
15454
0
0
SOUTHERN CO COM
COM
842587107
843533
13570
SH
SOLE
NONE
13570
0
0
NEXTERA ENERGY INC COM
COM
65339F101
828364
10955
SH
SOLE
NONE
10955
0
0
MEREDITH CORP COM
COM
589433101
766120
25726
SH
SOLE
NONE
25726
0
0
EXPEDITORS INTL WASH INC COM
COM
302130109
747260
6939
SH
SOLE
NONE
6939
0
0
BIO RAD LABS INC CL A
COM
090572207
697969
1222
SH
SOLE
NONE
1222
0
0
HORMEL FOODS CORP COM
COM
440452100
696536
14578
SH
SOLE
NONE
14578
0
0
SMUCKER J M CO COM NEW
COM
832696405
675670
5340
SH
SOLE
NONE
5340
0
0
PHILLIPS 66 COM
COM
718546104
660152
8096
SH
SOLE
NONE
8096
0
0
BOEING CO COM
COM
097023105
629158
2470
SH
SOLE
NONE
2470
0
0
SCOTTS MIRACLE-GRO CO CL A
COM
810186106
617378
2520
SH
SOLE
NONE
2520
0
0
CHURCH & DWIGHT INC COM
COM
171340102
616516
7058
SH
SOLE
NONE
7058
0
0
BERKSHIRE HATHAWAY INC DEL CL B NEW
COM
084670702
613894
2403
SH
SOLE
NONE
2403
0
0
CONSOLIDATED EDISON INC COM
COM
209115104
613659
8204
SH
SOLE
NONE
8204
0
0
MCCORMICK & CO INC COM NON VTG
COM
579780206
596744
6692
SH
SOLE
NONE
6692
0
0
DOMINION ENERGY INC COM
COM
25746U109
578532
7616
SH
SOLE
NONE
7616
0
0
MEDIFAST INC COM
COM
58470H101
571490
2698
SH
SOLE
NONE
2698
0
0
VANGUARD TOTAL STOCK MARKET INDEX ADMIRAL
COM
922908728
571152
5683
SH
SOLE
NONE
5683
0
0
NVIDIA CORPORATION COM
COM
67066G104
543006
1017
SH
SOLE
NONE
1017
0
0
FIDELITY SMALL CAP GROWTH
COM
316389766
533832
14970
SH
SOLE
NONE
14970
0
0
GENERAL ELECTRIC CO COM
COM
369604103
524760
39966
SH
SOLE
NONE
39966
0
0
DIGITAL RLTY TR INC COM
COM
253868103
512939
3642
SH
SOLE
NONE
3642
0
0
BROWN FORMAN CORP CL B
COM
115637209
512860
7436
SH
SOLE
NONE
7436
0
0
SCHWAB US DIVIDEND EQUITY ETF
COM
808524797
504606
6920
SH
SOLE
NONE
6920
0
0
BAXTER INTL INC COM
COM
071813109
464919
5512
SH
SOLE
NONE
5512
0
0
V F CORP COM
COM
918204108
453873
5679
SH
SOLE
NONE
5679
0
0
MASCO CORP COM
COM
574599106
423126
7063
SH
SOLE
NONE
7063
0
0
AIR PRODS & CHEMS INC COM
COM
009158106
421321
1497
SH
SOLE
NONE
1497
0
0
ESSENTIAL UTILS INC COM
COM
29670G102
407672
9110
SH
SOLE
NONE
9110
0
0
BANK MONTREAL QUE COM
COM
063671101
398901
4476
SH
SOLE
NONE
4476
0
0
HODGES SMALL CAP FUND
COM
742935299
394805
15617
SH
SOLE
NONE
15617
0
0
COOPER TIRE & RUBR CO COM
COM
216831107
386653
6907
SH
SOLE
NONE
6907
0
0
EVEREST RE GROUP LTD COM
COM
G3223R108
386583
1560
SH
SOLE
NONE
1560
0
0
VANGUARD GROWTH INDEX FUND
COM
922908736
379142
1475
SH
SOLE
NONE
1475
0
0
PEPSICO INC COM
COM
713448108
377247
2667
SH
SOLE
NONE
2667
0
0
NORDSTROM INC COM
COM
655664100
373445
9861
SH
SOLE
NONE
9861
0
0
STARBUCKS CORP COM
COM
855244109
343107
3140
SH
SOLE
NONE
3140
0
0
ISHARES CORE MSCI EAFE ETF
COM
46432F842
342813
4758
SH
SOLE
NONE
4758
0
0
VANGUARD DIVIDEND APPRECIATION INDEX FUND
COM
921908844
338284
2300
SH
SOLE
NONE
2300
0
0
REGIONS FINANCIAL CORP NEW COM
COM
7591EP100
337295
16326
SH
SOLE
NONE
16326
0
0
TEXAS INSTRS INC COM
COM
882508104
321471
1701
SH
SOLE
NONE
1701
0
0
CHIPOTLE MEXICAN GRILL INC COM
COM
169656105
315422
222
SH
SOLE
NONE
222
0
0
ABBOTT LABS COM
COM
002824100
314580
2625
SH
SOLE
NONE
2625
0
0
VANGUARD VALUE INDEX FUND
COM
922908744
313269
2383
SH
SOLE
NONE
2383
0
0
INTERNATIONAL BUSINESS MACHS COM
COM
459200101
310475
2329
SH
SOLE
NONE
2329
0
0
SHERWIN WILLIAMS CO COM
COM
824348106
297418
403
SH
SOLE
NONE
403
0
0
CRACKER BARREL OLD CTRY STORE COM
COM
22410J106
294760
1705
SH
SOLE
NONE
1705
0
0
DFA TAX-MGD. US TARGETED VALUE PORTFOLIO
COM
233203579
293425
6748
SH
SOLE
NONE
6748
0
0
FACTSET RESH SYS INC COM
COM
303075105
280816
910
SH
SOLE
NONE
910
0
0
COLGATE PALMOLIVE CO COM
COM
194162103
280792
3562
SH
SOLE
NONE
3562
0
0
BROWN & BROWN INC COM
COM
115236101
279973
6125
SH
SOLE
NONE
6125
0
0
FIDELITY INTERNATIONAL INDEX FUND INSTITUTIONAL PREMIUM CLASS
COM
315911727
268899
5698
SH
SOLE
NONE
5698
0
0
ISHARES MSCI USA MIN VOL FACTOR ETF
COM
46429B697
265136
3832
SH
SOLE
NONE
3832
0
0
ACUITY BRANDS INC COM
COM
00508Y102
264495
1603
SH
SOLE
NONE
1603
0
0
F5 NETWORKS INC COM
COM
315616102
258688
1240
SH
SOLE
NONE
1240
0
0
ISHARES CORE MSCI EMERGING MARKETS ETF
COM
46434G103
255184
3964
SH
SOLE
NONE
3964
0
0
SPDR S&P 500 ETF
COM
78462F103
244139
616
SH
SOLE
NONE
616
0
0
FACEBOOK INC CL A
COM
30303M102
229144
778
SH
SOLE
NONE
778
0
0
VISA INC COM CL A
COM
92826C839
227324
1073
SH
SOLE
NONE
1073
0
0
MINERALS TECHNOLOGIES INC COM
COM
603158106
226336
3005
SH
SOLE
NONE
3005
0
0
BIOGEN INC COM
COM
09062X103
219883
786
SH
SOLE
NONE
786
0
0
COMMERCE BANCSHARES INC COM
COM
200525103
205084
2677
SH
SOLE
NONE
2677
0
0
AMCOR PLC ORD
COM
G0250X107
201900
17286
SH
SOLE
NONE
17286
0
0
CORNING INC COM
COM
219350105
187223
4303
SH
SOLE
NONE
4303
0
0
DFA TAX MANAGED US MARKETWIDE VALUE PORTFOLIO
COM
25434D831
186658
5537
SH
SOLE
NONE
5537
0
0
STANLEY BLACK & DECKER INC COM
COM
854502101
184694
925
SH
SOLE
NONE
925
0
0
ALPHABET INC CAP STK CL A
COM
02079K305
183564
89
SH
SOLE
NONE
89
0
0
CLOROX CO DEL COM
COM
189054109
181553
941
SH
SOLE
NONE
941
0
0
MARATHON PETE CORP COM
COM
56585A102
181010
3384
SH
SOLE
NONE
3384
0
0
MEDTRONIC PLC SHS
COM
G5960L103
164555
1393
SH
SOLE
NONE
1393
0
0
NORFOLK SOUTHN CORP COM
COM
655844108
163797
610
SH
SOLE
NONE
610
0
0
RAYTHEON TECHNOLOGIES CORP COM
COM
75513E101
160866
2081
SH
SOLE
NONE
2081
0
0
AMAZON COM INC COM
COM
023135106
148515
48
SH
SOLE
NONE
48
0
0
VANGUARD SPECIALIZED HEALTH CARE ADMIRAL SHARES
COM
921908885
147655
1653
SH
SOLE
NONE
1653
0
0
DFA TAX MANAGED US EQUITY PORTFOLIO
COM
233203447
146982
3370
SH
SOLE
NONE
3370
0
0
BRISTOL-MYERS SQUIBB CO COM
COM
110122108
145199
2300
SH
SOLE
NONE
2300
0
0
ORACLE CORP COM
COM
68389X105
142655
2033
SH
SOLE
NONE
2033
0
0
RPM INTL INC COM
COM
749685103
139392
1517
SH
SOLE
NONE
1517
0
0
DOMINI SOCIAL INVT TR
COM
257132308
139065
4487
SH
SOLE
NONE
4487
0
0
NUCOR CORP COM
COM
670346105
138786
1729
SH
SOLE
NONE
1729
0
0
LOWES COS INC COM
COM
548661107
138641
729
SH
SOLE
NONE
729
0
0
UNITEDHEALTH GROUP INC COM
COM
91324P102
125387
337
SH
SOLE
NONE
337
0
0
VANGUARD 500 INDEX FUND ADMIRAL SHARES
COM
922908710
123709
337
SH
SOLE
NONE
337
0
0
FAIR ISAAC CORP COM
COM
303250104
121512
250
SH
SOLE
NONE
250
0
0
ISHARES NASDAQ BIOTECHNOLOGY INDEX FUND
COM
464287556
121200
805
SH
SOLE
NONE
805
0
0
SIMON PPTY GROUP INC NEW COM
COM
828806109
118889
1045
SH
SOLE
NONE
1045
0
0
TRACTOR SUPPLY CO COM
COM
892356106
117758
665
SH
SOLE
NONE
665
0
0
US BANCORP DEL COM NEW
COM
902973304
116503
2106
SH
SOLE
NONE
2106
0
0
MANULIFE FINL CORP COM
COM
56501R106
108854
5063
SH
SOLE
NONE
5063
0
0
THERMO FISHER SCIENTIFIC INC COM
COM
883556102
104967
230
SH
SOLE
NONE
230
0
0
SCHWAB S&P 500 INDEX
COM
808509855
104334
1711
SH
SOLE
NONE
1711
0
0
GRANITE CONSTR INC COM
COM
387328107
103643
2575
SH
SOLE
NONE
2575
0
0
CISCO SYS INC COM
COM
17275R102
103368
1999
SH
SOLE
NONE
1999
0
0
MIMEDX GROUP INC COM
COM
602496101
103000
10000
SH
SOLE
NONE
10000
0
0
ISHARES U.S. HEALTHCARE PROVIDERS ETF
COM
464288828
102218
406
SH
SOLE
NONE
406
0
0
ISHARES U.S. MEDICAL DEVICES ETF
COM
464288810
100759
305
SH
SOLE
NONE
305
0
0