0000225816-21-000001.txt : 20210211
0000225816-21-000001.hdr.sgml : 20210211
20210211144919
ACCESSION NUMBER: 0000225816-21-000001
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20201231
FILED AS OF DATE: 20210211
DATE AS OF CHANGE: 20210211
EFFECTIVENESS DATE: 20210211
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL/ADV
CENTRAL INDEX KEY: 0000225816
IRS NUMBER: 581560500
STATE OF INCORPORATION: GA
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-16721
FILM NUMBER: 21618902
BUSINESS ADDRESS:
STREET 1: 3353 PEACHTREE ROAD
STREET 2: 555 ATLANTA FINANCIAL CENTER
CITY: ATLANTA
STATE: GA
ZIP: 30326
BUSINESS PHONE: 4048165350
MAIL ADDRESS:
STREET 1: 3060 PEACHTREE ROAD
STREET 2: 710 ONE BUCKHEAD PLAZA
CITY: ATLANTA
STATE: GA
ZIP: 30305
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL /ADV
DATE OF NAME CHANGE: 20150213
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL
DATE OF NAME CHANGE: 20150213
FORMER COMPANY:
FORMER CONFORMED NAME: ROWLAND & CO INVESTMENT COUNSEL /ADV
DATE OF NAME CHANGE: 20000101
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0000225816
XXXXXXXX
12-31-2020
12-31-2020
ROWLAND & CO INVESTMENT COUNSEL/ADV
3060 PEACHTREE ROAD
710 ONE BUCKHEAD PLAZA
ATLANTA
GA
30305
13F HOLDINGS REPORT
028-16721
N
Charles R. Dickerson
CCO
4048165350
Charles R. Dickerson
Atlanta
GA
02-11-2021
0
160
3508868
false
INFORMATION TABLE
2
XXX.xml
APPLE INC COM
COM
037833100
20524579
154680
SH
SOLE
NONE
154680
0
0
INTEL CORP COM
COM
458140100
14414255
289326
SH
SOLE
NONE
289326
0
0
PROGRESSIVE CORP COM
COM
743315103
13662268
138170
SH
SOLE
NONE
138170
0
0
COCA COLA CO COM
COM
191216100
13530965
246735
SH
SOLE
NONE
246735
0
0
AUTOMATIC DATA PROCESSING INC COM
COM
053015103
12955856
73529
SH
SOLE
NONE
73529
0
0
QUALCOMM INC COM
COM
747525103
11631380
76351
SH
SOLE
NONE
76351
0
0
MICROSOFT CORP COM
COM
594918104
11337072
50971
SH
SOLE
NONE
50971
0
0
JOHNSON & JOHNSON COM
COM
478160104
11236535
71397
SH
SOLE
NONE
71397
0
0
TRUIST FINL CORP COM
COM
89832Q109
10441273
217844
SH
SOLE
NONE
217844
0
0
WALMART INC COM
COM
931142103
9867506
68453
SH
SOLE
NONE
68453
0
0
MCDONALDS CORP COM
COM
580135101
9795567
45649
SH
SOLE
NONE
45649
0
0
HOME DEPOT INC COM
COM
437076102
8685034
32697
SH
SOLE
NONE
32697
0
0
ZEBRA TECHNOLOGIES CORPORATION CL A
COM
989207105
7562077
19676
SH
SOLE
NONE
19676
0
0
GENUINE PARTS CO COM
COM
372460105
6937533
69078
SH
SOLE
NONE
69078
0
0
CHUBB LIMITED COM
COM
H1467J104
6344428
41219
SH
SOLE
NONE
41219
0
0
CUMMINS INC COM
COM
231021106
6279417
27650
SH
SOLE
NONE
27650
0
0
LILLY ELI & CO COM
COM
532457108
6236732
36938
SH
SOLE
NONE
36938
0
0
UNITED PARCEL SERVICE INC CL B
COM
911312106
5624881
33401
SH
SOLE
NONE
33401
0
0
WEYERHAEUSER CO MTN BE COM NEW
COM
962166104
5550434
165536
SH
SOLE
NONE
165536
0
0
SYSCO CORP COM
COM
871829107
5506735
74154
SH
SOLE
NONE
74154
0
0
CULLEN FROST BANKERS INC COM
COM
229899109
5294611
60697
SH
SOLE
NONE
60697
0
0
DISNEY WALT CO COM
COM
254687106
5245342
28951
SH
SOLE
NONE
28951
0
0
BIO-TECHNE CORP COM
COM
09073M104
4995696
15732
SH
SOLE
NONE
15732
0
0
COPART INC COM
COM
217204106
4780400
37567
SH
SOLE
NONE
37567
0
0
ALPHABET INC CAP STK CL C
COM
02079K107
4761609
2718
SH
SOLE
NONE
2718
0
0
WERNER ENTERPRISES INC COM
COM
950755108
4608324
117499
SH
SOLE
NONE
117499
0
0
AMGEN INC COM
COM
031162100
4474260
19460
SH
SOLE
NONE
19460
0
0
EXXON MOBIL CORP COM
COM
30231G102
3975970
96457
SH
SOLE
NONE
96457
0
0
CHEVRON
COM
166764100
3880069
45945
SH
SOLE
NONE
45945
0
0
MERCK & CO. INC COM
COM
58933Y105
3767246
46054
SH
SOLE
NONE
46054
0
0
TELEFLEX INCORPORATED COM
COM
879369106
3668323
8913
SH
SOLE
NONE
8913
0
0
KIMBERLY-CLARK CORP COM
COM
494368103
3618328
26836
SH
SOLE
NONE
26836
0
0
SONOCO PRODS CO COM
COM
835495102
3535713
59674
SH
SOLE
NONE
59674
0
0
DENTSPLY SIRONA INC COM
COM
24906P109
3476749
66400
SH
SOLE
NONE
66400
0
0
CSX CORP COM
COM
126408103
3473907
38279
SH
SOLE
NONE
38279
0
0
PATTERSON COS INC COM
COM
703395103
2850896
96216
SH
SOLE
NONE
96216
0
0
AT&T INC COM
COM
00206R102
2818500
98000
SH
SOLE
NONE
98000
0
0
PAYCHEX INC COM
COM
704326107
2723436
29227
SH
SOLE
NONE
29227
0
0
COMPASS MINERALS INTL INC COM
COM
20451N101
2597509
42085
SH
SOLE
NONE
42085
0
0
JPMORGAN CHASE & CO COM
COM
46625H100
2543165
20013
SH
SOLE
NONE
20013
0
0
COSTCO WHSL CORP NEW COM
COM
22160K105
2391528
6347
SH
SOLE
NONE
6347
0
0
PFIZER INC COM
COM
717081103
2370347
64394
SH
SOLE
NONE
64394
0
0
DUKE ENERGY CORP NEW COM NEW
COM
26441C204
2362818
25806
SH
SOLE
NONE
25806
0
0
CINTAS CORP COM
COM
172908105
2282822
6458
SH
SOLE
NONE
6458
0
0
MAXIMUS INC COM
COM
577933104
2212899
30235
SH
SOLE
NONE
30235
0
0
EMERSON ELEC CO COM
COM
291011104
2146208
26704
SH
SOLE
NONE
26704
0
0
SKYWORKS SOLUTIONS INC COM
COM
83088M102
2033456
13301
SH
SOLE
NONE
13301
0
0
CONOCOPHILLIPS COM
COM
20825C104
1876943
46935
SH
SOLE
NONE
46935
0
0
PRICE T ROWE GROUP INC COM
COM
74144T108
1794122
11851
SH
SOLE
NONE
11851
0
0
LEGGETT & PLATT INC COM
COM
524660107
1783305
40255
SH
SOLE
NONE
40255
0
0
WASTE MGMT INC DEL COM
COM
94106L109
1756980
14898
SH
SOLE
NONE
14898
0
0
AFLAC INC COM
COM
001055102
1743827
39213
SH
SOLE
NONE
39213
0
0
GILEAD SCIENCES INC COM
COM
375558103
1740167
29869
SH
SOLE
NONE
29869
0
0
WESTERN UN CO COM
COM
959802109
1738090
79220
SH
SOLE
NONE
79220
0
0
GLOBE LIFE INC COM
COM
37959E102
1695342
17853
SH
SOLE
NONE
17853
0
0
PACKAGING CORP AMER COM
COM
695156109
1680302
12184
SH
SOLE
NONE
12184
0
0
PROCTER AND GAMBLE CO COM
COM
742718109
1367443
9827
SH
SOLE
NONE
9827
0
0
INTERDIGITAL INC COM
COM
45867G101
1100284
18132
SH
SOLE
NONE
18132
0
0
ROSS STORES INC COM
COM
778296103
1075938
8761
SH
SOLE
NONE
8761
0
0
RENAISSANCERE HLDGS LTD COM
COM
G7496G103
1051251
6339
SH
SOLE
NONE
6339
0
0
VANGUARD TOTAL STOCK MARKET INDEX FUND
COM
922908769
1020529
5243
SH
SOLE
NONE
5243
0
0
PENTAIR PLC SHS
COM
G7S00T104
966238
18200
SH
SOLE
NONE
18200
0
0
3M CO COM
COM
88579Y101
961353
5500
SH
SOLE
NONE
5500
0
0
WEC ENERGY GROUP INC COM
COM
92939U106
909716
9885
SH
SOLE
NONE
9885
0
0
ILLINOIS TOOL WKS INC COM
COM
452308109
857063
4203
SH
SOLE
NONE
4203
0
0
HONEYWELL INTL INC COM
COM
438516106
855125
4020
SH
SOLE
NONE
4020
0
0
NEXTERA ENERGY INC COM
COM
65339F101
851639
11038
SH
SOLE
NONE
11038
0
0
SOUTHERN CO COM
COM
842587107
831549
13536
SH
SOLE
NONE
13536
0
0
PUBLIC STORAGE COM
COM
74460D109
817512
3540
SH
SOLE
NONE
3540
0
0
BROADSTONE NET LEASE INC MARYLAND
COM
111991824
802817
41361
SH
SOLE
NONE
41361
0
0
TARGET CORP COM
COM
87612E106
788736
4468
SH
SOLE
NONE
4468
0
0
DEVON ENERGY CORP NEW COM
COM
25179M103
731054
46240
SH
SOLE
NONE
46240
0
0
SMUCKER J M CO COM NEW
COM
832696405
730014
6315
SH
SOLE
NONE
6315
0
0
GENTEX CORP COM
COM
371901109
716940
21130
SH
SOLE
NONE
21130
0
0
MAXIM INTEGRATED PRODS INC COM
COM
57772K101
653350
7370
SH
SOLE
NONE
7370
0
0
VULCAN MATLS CO COM
COM
929160109
646928
4362
SH
SOLE
NONE
4362
0
0
MCCORMICK & CO INC COM NON VTG
COM
579780206
638087
6674
SH
SOLE
NONE
6674
0
0
SNAP ON INC COM
COM
833034101
634073
3705
SH
SOLE
NONE
3705
0
0
CHURCH & DWIGHT INC COM
COM
171340102
615669
7058
SH
SOLE
NONE
7058
0
0
HORMEL FOODS CORP COM
COM
440452100
612595
13143
SH
SOLE
NONE
13143
0
0
CONSOLIDATED EDISON INC COM
COM
209115104
592903
8204
SH
SOLE
NONE
8204
0
0
WALGREENS BOOTS ALLIANCE INC COM
COM
931427108
582419
14604
SH
SOLE
NONE
14604
0
0
DOMINION ENERGY INC COM
COM
25746U109
572648
7615
SH
SOLE
NONE
7615
0
0
BERKSHIRE HATHAWAY INC DEL CL B NEW
COM
084670702
557183
2403
SH
SOLE
NONE
2403
0
0
BROWN FORMAN CORP CL B
COM
115637209
554897
6986
SH
SOLE
NONE
6986
0
0
BAXTER INTL INC COM
COM
071813109
550202
6856
SH
SOLE
NONE
6856
0
0
BIO RAD LABS INC CL A
COM
090572207
541551
929
SH
SOLE
NONE
929
0
0
VANGUARD TOTAL STOCK MARKET INDEX ADMIRAL
COM
922908728
536644
5664
SH
SOLE
NONE
5664
0
0
NVIDIA CORPORATION COM
COM
67066G104
531077
1017
SH
SOLE
NONE
1017
0
0
BOEING CO COM
COM
097023105
528728
2470
SH
SOLE
NONE
2470
0
0
FIDELITY SMALL CAP GROWTH
COM
316389766
509580
14970
SH
SOLE
NONE
14970
0
0
MEREDITH CORP COM
COM
589433101
507379
26426
SH
SOLE
NONE
26426
0
0
PHILLIPS 66 COM
COM
718546104
506789
7246
SH
SOLE
NONE
7246
0
0
V F CORP COM
COM
918204108
484238
5669
SH
SOLE
NONE
5669
0
0
VERIZON COMMUNICATIONS INC COM
COM
92343V104
468472
7974
SH
SOLE
NONE
7974
0
0
SCOTTS MIRACLE-GRO CO CL A
COM
810186106
464991
2335
SH
SOLE
NONE
2335
0
0
SCHWAB US DIVIDEND EQUITY ETF
COM
808524797
443848
6920
SH
SOLE
NONE
6920
0
0
PEPSICO INC COM
COM
713448108
439561
2964
SH
SOLE
NONE
2964
0
0
GENERAL ELECTRIC CO COM
COM
369604103
431613
39964
SH
SOLE
NONE
39964
0
0
COOPER TIRE & RUBR CO COM
COM
216831107
413181
10202
SH
SOLE
NONE
10202
0
0
AIR PRODS & CHEMS INC COM
COM
009158106
409161
1497
SH
SOLE
NONE
1497
0
0
DIGITAL RLTY TR INC COM
COM
253868103
387419
2777
SH
SOLE
NONE
2777
0
0
MASCO CORP COM
COM
574599106
382879
6970
SH
SOLE
NONE
6970
0
0
VANGUARD GROWTH INDEX FUND
COM
922908736
370638
1463
SH
SOLE
NONE
1463
0
0
EVEREST RE GROUP LTD COM
COM
G3223R108
365180
1560
SH
SOLE
NONE
1560
0
0
ISHARES U.S. TREASURY BOND ETF
COM
46429B267
344259
12638
SH
SOLE
NONE
12638
0
0
BANK MONTREAL QUE COM
COM
063671101
340310
4476
SH
SOLE
NONE
4476
0
0
STARBUCKS CORP COM
COM
855244109
335917
3140
SH
SOLE
NONE
3140
0
0
ISHARES CORE MSCI EAFE ETF
COM
46432F842
328730
4758
SH
SOLE
NONE
4758
0
0
VANGUARD DIVIDEND APPRECIATION INDEX FUND
COM
921908844
324691
2300
SH
SOLE
NONE
2300
0
0
NORDSTROM INC COM
COM
655664100
310110
9936
SH
SOLE
NONE
9936
0
0
CHIPOTLE MEXICAN GRILL INC COM
COM
169656105
307849
222
SH
SOLE
NONE
222
0
0
HODGES SMALL CAP FUND
COM
742935299
305630
15617
SH
SOLE
NONE
15617
0
0
COLGATE PALMOLIVE CO COM
COM
194162103
304586
3562
SH
SOLE
NONE
3562
0
0
FACTSET RESH SYS INC COM
COM
303075105
297587
895
SH
SOLE
NONE
895
0
0
SHERWIN WILLIAMS CO COM
COM
824348106
296168
403
SH
SOLE
NONE
403
0
0
ABBOTT LABS COM
COM
002824100
295623
2700
SH
SOLE
NONE
2700
0
0
INTERNATIONAL BUSINESS MACHS COM
COM
459200101
293281
2329
SH
SOLE
NONE
2329
0
0
BROWN & BROWN INC COM
COM
115236101
290386
6125
SH
SOLE
NONE
6125
0
0
VANGUARD VALUE INDEX FUND
COM
922908744
283481
2383
SH
SOLE
NONE
2383
0
0
TEXAS INSTRS INC COM
COM
882508104
279185
1701
SH
SOLE
NONE
1701
0
0
REGIONS FINANCIAL CORP NEW COM
COM
7591EP100
263175
16326
SH
SOLE
NONE
16326
0
0
ISHARES MSCI USA MIN VOL FACTOR ETF
COM
46429B697
260116
3832
SH
SOLE
NONE
3832
0
0
FIDELITY INTERNATIONAL INDEX FUND INSTITUTIONAL PREMIUM CLASS
COM
315911727
259896
5698
SH
SOLE
NONE
5698
0
0
ISHARES CORE MSCI EMERGING MARKETS ETF
COM
46434G103
245986
3964
SH
SOLE
NONE
3964
0
0
DFA TAX-MGD. US TARGETED VALUE PORTFOLIO
COM
233203579
240247
6748
SH
SOLE
NONE
6748
0
0
VISA INC COM CL A
COM
92826C839
234840
1073
SH
SOLE
NONE
1073
0
0
MINERALS TECHNOLOGIES INC COM
COM
603158106
232328
3740
SH
SOLE
NONE
3740
0
0
CRACKER BARREL OLD CTRY STORE COM
COM
22410J106
224923
1705
SH
SOLE
NONE
1705
0
0
SPDR S&P 500 ETF
COM
78462F103
214607
574
SH
SOLE
NONE
574
0
0
BRISTOL-MYERS SQUIBB CO COM
COM
110122108
209041
3370
SH
SOLE
NONE
3370
0
0
AMCOR PLC ORD
COM
G0250X107
203456
17286
SH
SOLE
NONE
17286
0
0
ACUITY BRANDS INC COM
COM
00508Y102
194107
1603
SH
SOLE
NONE
1603
0
0
BIOGEN INC COM
COM
09062X103
192459
786
SH
SOLE
NONE
786
0
0
CLOROX CO DEL COM
COM
189054109
190062
941
SH
SOLE
NONE
941
0
0
F5 NETWORKS INC COM
COM
315616102
175940
1000
SH
SOLE
NONE
1000
0
0
COMMERCE BANCSHARES INC COM
COM
200525103
175878
2677
SH
SOLE
NONE
2677
0
0
DFA TAX MANAGED US MARKETWIDE VALUE PORTFOLIO
COM
25434D831
165285
5537
SH
SOLE
NONE
5537
0
0
STANLEY BLACK & DECKER INC COM
COM
854502101
165168
925
SH
SOLE
NONE
925
0
0
ALPHABET INC CAP STK CL A
COM
02079K305
164748
94
SH
SOLE
NONE
94
0
0
LANCASTER COLONY CORP COM
COM
513847103
162601
885
SH
SOLE
NONE
885
0
0
RAYTHEON TECHNOLOGIES CORP COM
COM
75513E101
159672
2232
SH
SOLE
NONE
2232
0
0
AMAZON COM INC COM
COM
023135106
156332
48
SH
SOLE
NONE
48
0
0
CORNING INC COM
COM
219350105
154908
4303
SH
SOLE
NONE
4303
0
0
ABBVIE INC COM
COM
00287Y109
154617
1443
SH
SOLE
NONE
1443
0
0
VANGUARD SPECIALIZED HEALTH CARE ADMIRAL SHARES
COM
921908885
148061
1627
SH
SOLE
NONE
1627
0
0
NORFOLK SOUTHN CORP COM
COM
655844108
144942
610
SH
SOLE
NONE
610
0
0
MARATHON PETE CORP COM
COM
56585A102
139962
3384
SH
SOLE
NONE
3384
0
0
DFA TAX MANAGED US EQUITY PORTFOLIO
COM
233203447
138893
3370
SH
SOLE
NONE
3370
0
0
VIATRIS INC COM
COM
92556V106
138451
7388
SH
SOLE
NONE
7388
0
0
RPM INTL INC COM
COM
749685103
137132
1510
SH
SOLE
NONE
1510
0
0
DOMINI SOCIAL INVT TR
COM
257132308
136278
4479
SH
SOLE
NONE
4479
0
0
ORACLE CORP COM
COM
68389X105
131514
2033
SH
SOLE
NONE
2033
0
0
FAIR ISAAC CORP COM
COM
303250104
127760
250
SH
SOLE
NONE
250
0
0
ISHARES NASDAQ BIOTECHNOLOGY INDEX FUND
COM
464287556
121949
805
SH
SOLE
NONE
805
0
0
UNITEDHEALTH GROUP INC COM
COM
91324P102
118179
337
SH
SOLE
NONE
337
0
0
LOWES COS INC COM
COM
548661107
117011
729
SH
SOLE
NONE
729
0
0
VANGUARD 500 INDEX FUND ADMIRAL SHARES
COM
922908710
116514
336
SH
SOLE
NONE
336
0
0
EATON CORP PLC SHS
COM
G29183103
113051
941
SH
SOLE
NONE
941
0
0
THERMO FISHER SCIENTIFIC INC COM
COM
883556102
107129
230
SH
SOLE
NONE
230
0
0