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      <periodOfReport>12-31-2016</periodOfReport>
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        <name>WOODBURY FINANCIAL SERVICES, INC.</name>
        <address>
          <com:street1>7755 3RD STREET NORTH</com:street1>
          <com:city>OAKDALE</com:city>
          <com:stateOrCountry>MN</com:stateOrCountry>
          <com:zipCode>55128</com:zipCode>
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          <form13FFileNumber>028-17493</form13FFileNumber>
          <name>Advisor Group, Inc.</name>
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      <additionalInformation>Advisor Group, Inc. is an affiliate of a portfolio company owned by an investment fund advised by an affiliate of Lightyear Capital LLC. Lightyear Capital LLC and Advisor Group, Inc. have information barriers in place. However, under Section 13(f) of the Securities Exchange Act of 1934, as amended, and the rules promulgated thereunder, Lightyear Capital LLC and Advisor Group, Inc. may be deemed to have shared investment discretion over the securities managed by Advisor Group, Inc.</additionalInformation>
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      <name>Robert J Guldner</name>
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      <signature>Robert J Guldner</signature>
      <city>Jersey City</city>
      <stateOrCountry>NJ</stateOrCountry>
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