Segment Information (Tables)

12 Months Ended

Dec. 31, 2012

Notes to Financial Statements [Abstract]

Schedule of Segment Reporting Information, by Segment

	2012		2011		2010
Net sales
Oral, Personal and Home Care
North America(1)	$	3,096	$	2,995	$	3,005
Latin America	4,907		4,778		4,261
Europe/South Pacific	3,417		3,508		3,220
Greater Asia/Africa	3,505		3,281		2,998
Total Oral, Personal and Home Care	14,925		14,562		13,484
Pet Nutrition(2)	2,160		2,172		2,080
Total Net sales	$	17,085	$	16,734	$	15,564

_________

⁽¹⁾  Net sales in the U.S. for Oral, Personal and Home Care were $2,669, $2,567 and $2,591 in 2012, 2011 and 2010, respectively.

⁽²⁾  Net sales in the U.S. for Pet Nutrition were $1,052, $1,032 and $1,025 in 2012, 2011 and 2010, respectively.

	2012			2011			2010
Operating profit
Oral, Personal and Home Care
North America	$	834		$	791		$	884
Latin America	1,430			1,414			1,295
Europe/South Pacific	747			715			742
Greater Asia/Africa	886			807			767
Total Oral, Personal and Home Care	3,897			3,727			3,688
Pet Nutrition	589			560			559
Corporate	(597		)	(446		)	(758		)
Total Operating profit	$	3,889		$	3,841		$	3,489

	2012		2011		2010
Capital expenditures
Oral, Personal and Home Care
North America	$	43	$	54	$	57
Latin America	237		194		138
Europe/South Pacific	71		64		80
Greater Asia/Africa	104		119		111
Total Oral, Personal and Home Care	455		431		386
Pet Nutrition	37		32		81
Corporate	73		74		83
Total Capital expenditures	$	565	$	537	$	550

	2012		2011		2010
Depreciation and amortization
Oral, Personal and Home Care
North America	$	51	$	57	$	57
Latin America	90		91		84
Europe/South Pacific	85		82		67
Greater Asia/Africa	81		79		69
Total Oral, Personal and Home Care	307		309		277
Pet Nutrition	50		51		45
Corporate	68		61		54
Total Depreciation and amortization	$	425	$	421	$	376

Identifiable assets	2012		2011		2010
Oral, Personal and Home Care
North America	$	2,195	$	2,288	$	2,231
Latin America	4,250		3,636		3,092
Europe/South Pacific	3,649		3,555		2,775
Greater Asia/Africa	2,169		2,069		1,943
Total Oral, Personal and Home Care	12,263		11,548		10,041
Pet Nutrition	1,045		1,078		1,081
Corporate(3)	86		98		50
Total Identifiable assets(4)	$	13,394	$	12,724	$	11,172

____________

⁽³⁾  In 2012, Corporate identifiable assets primarily consist of derivative instruments (67%) and investments in equity securities (28%).  In 2011, Corporate identifiable assets primarily consist of derivative instruments (73%) and investments in equity securities (22%).  In 2010, Corporate identifiable assets primarily consist of derivative instruments (44%) and investments in equity securities (48%).  

⁽⁴⁾  Long-lived assets in the U.S., primarily property, plant and equipment and goodwill and other intangibles represented approximately one-third of total long-lived assets of $8,066, $7,926 and $7,116 in 2012, 2011 and 2010, respectively.