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Segment Information
3 Months Ended
Mar. 31, 2019
Segment Reporting [Abstract]  
Segment Information
Segment Information

The Company operates in two product segments: Oral, Personal and Home Care; and Pet Nutrition. 

The operations of the Oral, Personal and Home Care product segment are managed geographically in five reportable operating segments: North America, Latin America, Europe, Asia Pacific and Africa/Eurasia.

The Company evaluates segment performance based on several factors, including Operating profit. The Company uses Operating profit as a measure of operating segment performance because it excludes the impact of Corporate-driven decisions related to interest expense and income taxes.

The accounting policies of the operating segments are generally the same as those described in Note 2, Summary of Significant Accounting Policies to the Company’s Consolidated Financial Statements included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2018. Intercompany sales have been eliminated. Corporate operations include costs related to stock options and restricted stock units, research and development costs, Corporate overhead costs, restructuring and related implementation charges and gains and losses on sales of non-core product lines and assets. The Company reports these items within Corporate operations as they relate to Corporate-based responsibilities and decisions and are not included in the internal measures of segment operating performance used by the Company to measure the underlying performance of the operating segments.

Net sales by segment were as follows:
 
Three Months Ended
 
March 31,
 
2019
 
2018
Net sales
 
 
 
Oral, Personal and Home Care
 
 
 
North America
$
853

 
$
827

Latin America
889

 
929

Europe
602

 
648

Asia Pacific
700

 
759

Africa/Eurasia
240

 
255

Total Oral, Personal and Home Care
3,284

 
3,418

Pet Nutrition
600

 
584

Total Net sales
$
3,884

 
$
4,002



Approximately 70% of the Company’s Net sales are generated from markets outside the U.S., with approximately 50% of the Company’s Net sales coming from emerging markets (which consist of Latin America, Asia (excluding Japan), Africa/Eurasia and Central Europe).
The Company’s Net sales of Oral, Personal and Home Care and Pet Nutrition products accounted for the following percentages of the Company’s Net sales:
 
Three Months Ended
 
March 31,
 
2019
 
2018
Net sales
 
 
 
Oral Care
48
%
 
49
%
Personal Care
19
%
 
19
%
Home Care
18
%
 
17
%
Pet Nutrition
15
%
 
15
%
Total Net sales
100
%
 
100
%

Operating profit by segment was as follows:
 
Three Months Ended
 
March 31,
 
2019
 
2018
Operating profit
 
 
 
Oral, Personal and Home Care
 
 
 
North America
$
249

 
$
257

Latin America
232

 
273

Europe
151

 
162

Asia Pacific
189

 
226

Africa/Eurasia
46

 
50

Total Oral, Personal and Home Care
867

 
968

Pet Nutrition
164

 
164

Corporate
(152
)
 
(149
)
Total Operating profit
$
879

 
$
983



For the three months ended March 31, 2019 and 2018, Corporate Operating profit (loss) included charges of $28 and $24, respectively, resulting from the Global Growth and Efficiency Program.

For further information regarding the Global Growth and Efficiency Program, refer to Note 4, Restructuring and Related Implementation Charges.