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Revenues and Segment Reporting
12 Months Ended
Dec. 31, 2019
Revenues and Segment Reporting [Abstract]  
Revenues and Segment Reporting
Note 2, Revenues and Segment Reporting

The following table presents our revenues disaggregated by each major product category and service for each of the last three years (dollars in thousands, amounts and percentages may not always add due to rounding):

  
Year Ended December 31,
 
  
2019
  
2018
  
2017
 
  
Net Sales
  
% of
Net Sales
  
Net Sales
  
% of
Net Sales
  
Net Sales
  
% of Net Sales
 
Merchandise:
                  
Case Goods
                  
Bedroom Furniture
 
$
127,500
   
15.9
%
 
$
131,673
   
16.1
%
 
$
132,484
   
16.2
%
Dining Room Furniture
  
88,877
   
11.1
   
92,865
   
11.4
   
92,921
   
11.3
 
Occasional
  
65,565
   
8.2
   
72,193
   
8.8
   
75,909
   
9.2
 
   
281,942
   
35.1
   
296,731
   
36.3
   
301,314
   
36.7
 
Upholstery
  
321,024
   
40.0
   
326,114
   
39.9
   
330,340
   
40.3
 
Mattresses
  
90,583
   
11.3
   
85,055
   
10.4
   
88,311
   
10.8
 
Accessories and Other (1)
  
108,742
   
13.6
   
109,833
   
13.4
   
99,901
   
12.2
 
  
$
802,291
   
100.0
%
 
$
817,733
   
100.0
%
 
$
819,866
   
100.0
%
(1)
Includes delivery charges and product protection.
Estimated refunds for returns and allowances are recorded based on estimated margin using our historical return patterns. We record estimated refunds for sales returns on a gross basis and the carrying value of the return asset is presented separately from inventory. Estimated return inventory of $765,000 and $730,000 at December 31, 2019 and 2018, respectively, is included in the line item “Other current assets” and the estimated refund liability of $2,023,000 and $1,950,000 at December 31, 2019 and 2018, respectively, is included in the line item “Accrued liabilities” on the Consolidated Balance Sheets.

We record customer deposits when payments are received in advance of the delivery of merchandise, which totaled $30,121,000 and  $24,465,000 at December 31, 2019 and December 31, 2018, respectively.  Of the customer deposit liabilities at December 31, 2018, approximately $24,389,000 has been recognized through net sales in the twelve months ended December 31, 2019.

We typically offer our customers an opportunity for us to deliver their purchases and most choose this service. Delivery fees of approximately $34,580,000, $34,405,000 and $25,728,000 were charged to customers in 2019, 2018 and 2017, respectively, and are included in net sales. The costs associated with deliveries are included in selling, general and administrative expenses and were approximately $39,796,000, $40,236,000 and $39,582,000 in 2019, 2018 and 2017, respectively.

Credit service charges are recognized as revenue as assessed to customers according to contract terms. The costs associated with credit approval, account servicing and collections are included in selling, general and administrative expenses.

We operate within a single reportable segment. We use a market area approach for both financial and operational decision making. Each of these market areas are considered individual operating segments.  The individual operating segments all have similar economic characteristics. The retail stores within the market areas are similar in size and carry substantially identical products selected for the same target customer.  We also use the same distribution methods chain-wide.