SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940

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1. Name and Address of Reporting Person* LONG ROBERT EDWARD (Last) (First) (Middle) THE COCA-COLA COMPANY ONE COCA-COLA PLAZA (Street) ATLANTA GA 30313 (City) (State) (Zip)	2. Date of Event Requiring Statement (Month/Day/Year) 05/01/2017	3. Issuer Name and Ticker or Trading Symbol COCA COLA CO [ KO ]
		4. Relationship of Reporting Person(s) to Issuer (Check all applicable) Director 10% Owner X Officer (give title below) Other (specify below) Senior Vice President	5. If Amendment, Date of Original Filed (Month/Day/Year)
			6. Individual or Joint/Group Filing (Check Applicable Line) X Form filed by One Reporting Person Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock, $.25 Par Value	18,923(1)	D(2)
Common Stock, $.25 Par Value	5,067	I	By 401(k) Plan(3)

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Employee Stock Option (Right to Buy)	(4)	02/20/2018	Common Stock, $.25 Par Value	26,470	$29.0725	D
Employee Stock Option (Right to Buy)	(5)	02/18/2019	Common Stock, $.25 Par Value	30,000	$21.6	D
Employee Stock Option (Right to Buy)	(6)	02/17/2020	Common Stock, $.25 Par Value	30,412	$27.7675	D
Employee Stock Option (Right to Buy)	(7)	02/16/2021	Common Stock, $.25 Par Value	37,534	$31.9975	D
Employee Stock Option (Right to Buy)	(8)	02/15/2022	Common Stock, $.25 Par Value	37,080	$34.3525	D
Employee Stock Option (Right to Buy)	(9)	02/20/2023	Common Stock, $.25 Par Value	38,990	$37.61	D
Employee Stock Option (Right to Buy)	(10)	02/19/2024	Common Stock, $.25 Par Value	45,477	$37.205	D
Employee Stock Option (Right to Buy)	(11)	02/18/2025	Common Stock, $.25 Par Value	19,176	$41.885	D
Employee Stock Option (Right to Buy)	(12)	02/17/2026	Common Stock, $.25 Par Value	13,228	$43.515	D
Employee Stock Option (Right to Buy)	(13)	02/15/2027	Common Stock, $.25 Par Value	34,185	$40.89	D
Hypothetical Shares	(14)	(14)	Common Stock, $.25 Par Value	4,990	(15)	I	By Supplemental 401(k)(16)

Explanation of Responses:

1. Includes 5,745 shares of common stock of The Coca-Cola Company issuable upon vesting of performance share units that were issued to the reporting person in connection with the attainment of performance criterion underlying performance shares units granted for the 2014-2016 performance period.

2. Exhibit Index - Exhibit No. 24 - Power of Attorney

3. Shares credited to my account under The Coca-Cola Company 401(k) Plan, as of May 1, 2017.

4. Option (with tax withholding right) granted on February 21, 2008 under The Coca-Cola Company 1999 Stock Option Plan. One-fourth of grant became exercisable on the first, second, third and fourth anniversaries of the grant date.

5. Option (with tax withholding right) granted on February 19, 2009 under The Coca-Cola Company 2008 Stock Option Plan. One-fourth of grant became exercisable on each of the first, second, third and fourth anniversaries of the grant date.

6. Option (with tax withholding right) granted on February 18, 2010 under The Coca-Cola Company 2008 Stock Option Plan. One-fourth of grant became exercisable on each of the first, second, third and fourth anniversaries of the grant date.

7. Option (with tax withholding right) granted on February 17, 2011 under The Coca-Cola Company 2008 Stock Option Plan. One-fourth of grant became exercisable on each of the first, second, third and fourth anniversaries of the grant date.

8. Option (with tax withholding right) granted on February 16, 2012 under The Coca-Cola Company 2008 Stock Option Plan. One-fourth of grant became exercisable on each of the first, second, third and fourth anniversaries of the grant date.

9. Option (with tax withholding right) granted on February 21, 2013 under The Coca-Cola Company 2008 Stock Option Plan. One-fourth of grant became exercisable on each of the first, second, third and fourth anniversaries of the grant date.

10. Option (with tax withholding right) granted on February 20, 2014 under The Coca-Cola Company 2008 Stock Option Plan. One-fourth of grant becomes exercisable on each of the first, second, third and fourth anniversaries of the grant date.

11. Option (with tax withholding right) granted on February 19, 2015 under The Coca-Cola Company 2014 Equity Plan. One-fourth of grant becomes exercisable on each of the first, second, third and fourth anniversaries of the grant date.

12. Option (with tax withholding right) granted on February 18, 2016 under The Coca-Cola Company 2014 Equity Plan. One-fourth of grant becomes exercisable on each of the first, second, third and fourth anniversaries of the grant date.

13. Option (with tax withholding right) granted on February 16, 2017 under The Coca-Cola Company 2014 Equity Plan. One-fourth of grant becomes exercisable on each of the first, second, third and fourth anniversaries of the grant date.

14. There is no data applicable with respect to the hypothetical shares.

15. Each hypothetical share is equal to one share of common stock of The Coca-Cola Company.

16. As of May 1, 2017.

	/s/ Robert Edward Long	05/03/2017
	** Signature of Reporting Person	Date
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