-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, IRpXl6P1ynx6dvBGpM7xmjeJ1CShcMMl/rhqWOhSXEydTep0hjbllvwMjupW5dLo b+jMkNvgQ/0CP7ns2zeAtg== 0001104659-05-029150.txt : 20050622 0001104659-05-029150.hdr.sgml : 20050622 20050622074954 ACCESSION NUMBER: 0001104659-05-029150 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 4 CONFORMED PERIOD OF REPORT: 20050622 ITEM INFORMATION: Entry into a Material Definitive Agreement ITEM INFORMATION: Regulation FD Disclosure ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20050622 DATE AS OF CHANGE: 20050622 FILER: COMPANY DATA: COMPANY CONFORMED NAME: COCA COLA CO CENTRAL INDEX KEY: 0000021344 STANDARD INDUSTRIAL CLASSIFICATION: BEVERAGES [2080] IRS NUMBER: 580628465 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 001-02217 FILM NUMBER: 05909067 BUSINESS ADDRESS: STREET 1: ONE COCA COLA PLAZA CITY: ATLANTA STATE: GA ZIP: 30313 BUSINESS PHONE: 4046762121 MAIL ADDRESS: STREET 1: ONE COCA COLA PLAZA ZIP: 30313 8-K 1 a05-11204_18k.htm 8-K

 

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 8-K

 

CURRENT REPORT

 

Pursuant to Section 13 or 15(d) of
the Securities Exchange Act of 1934

 

Date of Report (Date of earliest event reported):

June 22, 2005

 

THE COCA-COLA COMPANY

(Exact name of Registrant as specified in its charter)

 

Delaware

 

001-02217

 

58-0628465

(State or other
jurisdiction
of incorporation)

 

(Commission
File Number)

 

(IRS Employer
Identification No.)

 

 

 

 

 

One Coca-Cola Plaza
Atlanta, Georgia

 

30313

(Address of principal executive offices)

 

(Zip Code)

 

Registrant’s telephone number, including area code: (404) 676-2121

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

o                                    Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

o                                    Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

o                                    Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17  CFR 240.14d-2(b))

 

o                                    Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

 



 

Item 1.01                         Entry into a Material Definitive Agreement

 

On June 22, 2005, the European Commission adopted a commitment decision concerning various commercial practices of
The Coca-Cola Company and its bottlers in the European Economic Area.  The commitment decision renders legally binding the commitments set forth in the Undertaking submitted by The Coca-Cola Company and certain of its bottlers to the European Commission on October 19, 2004, as such Undertaking was revised following consultations with national competition authorities of European Economic Area Member States and industry participants.  The final Undertaking is substantially similar to the Undertaking initially submitted on October 19, 2004, a copy of which was attached as Exhibit 99.1 to The Coca-Cola Company’s Current Report on Form 8-K dated October 19, 2004.  A copy of the final Undertaking is attached hereto as Exhibit 99.1 and is incorporated herein by reference.

 

Item 7.01                         Regulation FD Disclosure

 

Attached as Exhibit 99.2, and incorporated herein by reference, is a copy of a press release of The Coca-Cola Company, dated June 22, 2005, regarding the final Undertaking referred to in Item 1.01. Such information shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, except as shall be expressly set forth by specific reference in such filing.

 

Item 9.01(c).

 

Exhibits

 

 

 

Exhibit 99.1

 

Final Undertaking from The Coca-Cola Company and certain of its bottlers, adopted by the European Commission on June 22, 2005, relating to various commercial practices in the European Economic Area.

 

 

 

Exhibit 99.2

 

Press Release of The Coca-Cola Company, dated June 22, 2005, regarding European Commission’s commitment decision with respect to various commercial practices in the European Economic Area.

 

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SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

 

THE COCA-COLA COMPANY
(REGISTRANT)

 

 

 

 

 Date: June 22, 2005

By:

/s/ Geoffrey J. Kelly

 

 

 

 

 

Geoffrey J. Kelly

 

 

Senior Vice President and Acting
General Counsel

 

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Exhibit Index

 

Exhibit No.

 

 

 

 

 

Exhibit 99.1

 

Final Undertaking from The Coca-Cola Company and certain of its bottlers, adopted by the European Commission on June 22, 2005, relating to various commercial practices in the European Economic Area.

 

 

 

Exhibit 99.2

 

Press Release of The Coca-Cola Company, dated June 22, 2005, regarding European Commission’s commitment decision with respect to various commercial practices in the European Economic Area.

 

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EX-99.1 2 a05-11204_1ex99d1.htm EX-99.1

Exhibit 99.1

 

 

UNDERTAKING

CASE COMP/39.116/B-2 – COCA-COLA

 

The Companies hereby give the following Undertaking concerning their commercial practices and those of other Bottlers of TCCC-Branded CSDs in the Relevant European Countries.  This Undertaking is designed to provide clear, objective, and administrable rules governing commercial practices of The Coca-Cola Company and its Bottlers.  It applies to all sales of TCCC-Branded CSDs destined for consumption in Countries in which the conduct of The Coca-Cola Company or its Bottlers may be subject to Article 82 of the EC Treaty or Article 54 of the EEA Agreement.  This Undertaking is made without prejudice to the Companies’ position should the European Commission or any other party decide to open proceedings or to commence any other legal action against any of the Companies.  This Undertaking shall be interpreted in accordance with Community law.

 

I.                              DEFINITIONS

 

In this Undertaking, the following terms will have the meanings indicated below:

 

Approved Methodology” means the following methodology used to calculate the shares prescribed in this Undertaking for purposes of defining “Countries” and “TCCC-Branded Orange CSDs.”  Shares will be calculated using the best available value-based Channel-specific data for each of the Take-Home Channel (as currently provided by AC Nielsen) and the On-Premise Channel.  Where Channel-specific value-based data are not available for a Channel, shares for that Channel will be calculated using the best available Channel-specific volume-based data (as currently provided by Canadean Limited).  In situations where Channel-specific volume-based data are not available, shares for either or both Channels will be based on the best available national volume-based data (as currently provided by Canadean Limited).

 

Assortment or Range Commitments” are contractual obligations accepted by a customer to maintain physically in stock a specified set or number of beverages or SKUs.

 

Beverage Coolers” means installed equipment, other than vending machines and fountain equipment, used for chilling packaged CSDs to which the consumer has direct access.

 

Bottler” means an entity licensed by TCCC to manufacture, distribute, and sell TCCC-Branded CSDs in a Relevant European Country.

 

CCE” means Bottling Holdings (Luxembourg) sarl, a corporation organized under the laws of Luxembourg, with its registered office in Howald, Luxembourg, and all of its Subsidiaries.

 

CCEAG” means Coca-Cola Erfrischungsgetränke AG, a corporation organized under the laws of Germany, with its principal office in Berlin, Germany, and all of its Subsidiaries.

 



 

CCHBC” means Coca-Cola Hellenic Bottling Company S.A., a corporation organized under the laws of Greece, with its principal office in Maroussi, Greece, and all of its Subsidiaries.

 

Companies” means TCCC, CCE, CCHBC, and CCEAG.

 

Countries” means all Relevant European Countries and future EU Member States in which TCCC-Branded CSDs accounted for more than 40%, and more than twice the share of the nearest competitor, of national CSD sales in either the Take-Home Channel or the On-Premise Channel in the previous year.  Where a Country qualifies under this definition in only one Channel, this Undertaking will apply only in that Channel.  In situations where data are not available from an independent source for any Relevant European Country or future EU Member State, a Company will appoint, subject to the Commission’s approval, an independent third party to compile the market share information necessary to determine whether this Undertaking shall be applicable.  Pursuant to Section III.E.2. of this Undertaking, TCCC will provide the European Commission annually with written reports listing the Countries and Channels to which this Undertaking will be applicable.  For purposes of this provision, shares will be calculated on the basis of the Approved Methodology.

 

Coverage Date” means the date on which a Country or Channel becomes subject to this Undertaking, corresponding to: (1) in respect of the Companies, the Effective Date; (2) in respect of non-Company Bottlers in Countries, the date on which each such Bottler commits to comply with the terms of this Undertaking; and (3) in respect of Bottlers active in a Country or a Channel that becomes subject to this Undertaking on the basis of the information contained in a report provided to the European Commission pursuant to Section III.E.2. of this Undertaking, the date on which such report is submitted.

 

CSDs” means carbonates, as defined by Canadean Limited, excluding beverages listed in the “flavoured water” category.

 

Effective Date” means the date on which the Companies are notified of the European Commission’s final decision under Article 9 of Council Regulation No. 1/2003 concerning this Undertaking.

 

Existing Agreement” means any agreement, whether oral or written, entered into on or before the Coverage Date by a Company in a Country or Channel.

 

Financing Agreements” are agreements entered into with On-Premise customers under which a supplier provides a customer with up-front financing.  Such advanced funds are typically repayable either in cash or on the basis of purchases of beverages from the supplier that extended the funds.

 

Full Implementation Date” means January 1, 2006, unless the Effective Date falls after June 30, 2005, in which case the Full Implementation Date will be nine months after the Effective Date.

 

New Agreement” means any agreement, whether oral or written, entered into after the Coverage Date by a Company in a Country or Channel.

 

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On-Premise Channel” means accounts or groups of accounts that operate on-premise or immediate beverage consumption outlets in the Relevant European Countries or that purchase or specify for purchase beverages for resale to such accounts in the Relevant European Countries.

 

Other TCCC-Branded CSDs” means TCCC-Branded CSDs other than TCCC-Branded Cola CSDs and TCCC-Branded Orange CSDs, provided that in Countries or Channels where the threshold for TCCC-Branded Orange CSDs is not satisfied, orange-flavoured CSDs marketed under trademarks incorporating or consisting of the “Fanta” trademark will be included in Other TCCC-Branded CSDs.

 

Private Tender Agreementsmeans commercial arrangements for the supply of CSDs in the On-Premise Channel that are entered into following an open and competitive tendering process based on objective, transparent, and non-discriminatory criteria and are organized by large, private sector customers for sales in the On-Premise Channel.

 

Public Tender Agreementsmeans commercial arrangements for the supply of CSDs that are entered into following an open and competitive tendering process based on objective, transparent, and non-discriminatory criteria and are organized by Government agencies and public authorities that prescribe a standard form agreement.

 

Rebates” are payments, credits, or other advantages obtained or retained by a customer by reference to multiple purchases made over a preceding period.

 

Relevant European Countries” means Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Norway, Poland, Portugal, Slovak Republic, Slovenia, Spain, Sweden, and the United Kingdom.

 

Shelf Space Commitments” are contractual obligations accepted by a customer to dedicate a proportion or amount of its permanent ambient-temperature CSD sales space to beverages sourced from a given CSD supplier.

 

SKUs” means stock-keeping units.

 

Sponsorship Agreements” means commercial arrangements whose principal purpose is to sponsor an event or venue for its promotional value, with beverage supply being an ancillary aspect.  Sponsorship Agreements are typically entered into with sports clubs or organizers of periodic entertainment or sporting events.

 

Subsidiaries” means an entity in which a Company, directly or indirectly, holds an interest exceeding 50% and which is involved in the distribution or sale of TCCC-Branded CSDs in one or more Relevant European Countries.

 

Take-Home Channel” means accounts or groups of accounts that are engaged in the business of retailing packaged beverages to consumers in Relevant European Countries primarily for at-home consumption or that supply such accounts (including cash and carry accounts).

 

3



 

TCCC” means The Coca-Cola Company, a corporation organized under the laws of the State of Delaware, U.S.A., with its principal office in Atlanta, Georgia, U.S.A., and all of its Subsidiaries.

 

TCCC-Branded” means marketed under trademarks owned by or licensed to TCCC.

 

TCCC-Branded Cola CSDs” means TCCC-Branded Light Cola CSDs and TCCC-Branded Regular Cola CSDs.

 

TCCC-Branded Light Cola CSDs” means low-calorie cola-flavoured CSDs sold under TCCC trademarks, including “Coca-Cola Light” and “Coke Light,” other than those incorporating additional flavours (e.g., Coke Light Lemon).

 

TCCC-Branded Orange CSDs” means orange-flavoured CSDs marketed under trademarks incorporating or consisting of the “Fanta” trademark and defined as “Fanta Orange Regular” by Canadean Limited that in any Country accounted for more than twice the share of the nearest competing orange-flavoured CSD brand in either the Take-Home Channel or the On-Premise Channel in the previous year.  Where this threshold is met in only one Channel, the provisions of this Undertaking concerning TCCC-Branded Orange CSDs will apply only in that Channel.  TCCC will provide the European Commission annually with written reports listing the Countries and Channels in which the provisions of the Undertaking concerning TCCC-Branded Orange CSDs will be applicable.  For purposes of this provision, shares will be calculated on the basis of the best available industry data sources (currently Canadean Limited and AC Nielsen) using the Approved Methodology.

 

TCCC-Branded Regular Cola CSDs” means cola-flavoured CSDs sold under the “Coca-Cola” or “Coke” trademarks other than those incorporating additional flavours (e.g., Cherry Coke, Vanilla Coke).

 

Technical Equipment” means Beverage Coolers, fountain dispensers, and CSD vending machines.

 

II.                          SUBSTANTIVE PROVISIONS

 

Each Company undertakes to apply the following measures.

 

A.                          THE TAKE-HOME AND ON-PREMISE CHANNELS

 

The commitments in this section are applicable to all commercial arrangements in the Take-Home and On-Premise Channels under which a Company sells TCCC-Branded CSDs in the Countries for resale within the Relevant European Countries, other than Sponsorship Agreements and Public and Private Tender Agreements.

 

1.                           Exclusivity Provisions

 

Each Company’s customers will remain free to buy and sell any CSDs of any third party.  The Companies will not require a customer not to list, purchase, or sell CSDs of a third party or offer any payment or other advantage conditioned on a customer’s committing not to do so.

 

4



 

2.                           Percentage-Based Purchasing Commitments

 

The Companies will not require a customer to purchase a specified minimum percentage of that customer’s total CSD requirements (or requirements in a specific CSD flavour category) or offer any payment or other advantage conditioned on such purchasing obligation.

 

3.                           Transparency

 

The Companies’ agreements will reflect the following principles:

 

                               Transparency of Performance Obligations.  Where an agreement offers a payment or other advantage in exchange for a customer’s agreeing to carry out a service in relation to the sale of CSDs (i.e., pay-for-performance), both the service and the associated payment will be clearly specified by a Company in the relevant agreement.

 

                               Transparency of Termination Obligations.  Where an agreement allows a customer either to terminate that agreement or to reduce its commitments to a Company pursuant to that agreement, the requirements for early termination or reduction of the customer’s obligations will be clearly specified, including the basis for the calculation of any payment or payments owed to the Company.

 

4.                           Target Rebates

 

No Rebates will be conditioned on a customer’s achieving purchase thresholds or growth rates calculated by reference to its purchases of any product or group of products that includes TCCC-Branded CSDs made in a previous reference period or on reaching otherwise individually set purchase growth or purchase target objectives during a prescribed reference period for any product or product group that includes TCCC-Branded CSDs.

 

5.                           Tying Provisions

 

The Companies will not enter into or maintain in force in any agreement provisions that condition the supply of any TCCC-Branded Cola CSD or TCCC-Branded Orange CSD upon agreement by a customer to purchase one or more additional beverages of the Companies.

 

6.                           Assortment or Range Commitments

 

Where a Company’s agreements include Assortment or Range Commitments for TCCC-Branded CSDs, these will be based on the following principles:

 

                               Separate Stocking Commitments.  Each Company will define stocking commitments separately for TCCC-Branded Regular Cola CSDs, TCCC-Branded Light Cola CSDs, and TCCC-Branded Orange CSDs.

 

                               No Combined PaymentsThe Companies will not condition any payment or other advantage granted with respect to any TCCC-Branded Cola CSDs

 

5



 

or TCCC-Branded Orange CSDs upon a customer’s stocking one or more additional beverages of the Companies.

 

                               Percentage-Based Assortment or Range Payments.  The Companies will not condition any payment or other advantage on a customer’s agreeing that a Company’s CSDs (or any subset of a Company’s CSDs) comprise a specified percentage of the total number of CSD SKUs (or of that subset of CSD SKUs) listed by the customer in the previous year.

 

7.                           Agreements Concerning Products of Other Suppliers

 

The Companies will not enter into or maintain in force in any agreement provisions that condition the supply of any TCCC-Branded CSD or the availability or extent of any payment or other advantage on the customer’s obligation to discontinue, reduce, vary the terms of, or to refrain from entering into any agreement or commercial relationship with any other supplier.

 

B.                          THE TAKE-HOME CHANNEL

 

In addition to the commitments in Section II.A above, the commitments in this section will be applicable to each Company’s dealings with Take-Home customers in the Countries.

 

1.                           Shelf Space Commitments

 

Where a Company’s agreements include Shelf Space Commitments for TCCC-Branded CSDs, these will be based on the following principles:

 

                               No Exclusivity.  The Companies will not require a customer to dedicate all of its permanent ambient-temperature CSD sales space to TCCC-Branded CSDs or offer any payment or other advantage conditioned on a customer’s doing so.

 

                               Separate Commitments.  Each Company will define Shelf Space Commitments separately for TCCC-Branded Cola CSDs and TCCC-Branded Orange CSDs.  Any Shelf Space Commitments relating to Other TCCC-Branded CSDs will not be calculated by reference to sales of or space allocated to TCCC-Branded Cola CSDs or TCCC-Branded Orange CSDs.

 

                               TCCC-Branded Cola CSDs.  The Companies will not condition Shelf Space Commitments for TCCC-Branded Cola CSDs on a customer’s providing a proportion of its permanent ambient-temperature CSD sales space in excess of the national share of CSD sales accounted for by TCCC-Branded Cola CSDs in the previous year, less 5% of that share, as measured by AC Nielsen.

 

                               TCCC-Branded Orange CSDs.  The Companies will not condition Shelf Space Commitments for TCCC-Branded Orange CSDs on a customer’s providing a proportion of its permanent ambient-temperature CSD sales space in excess of the national share of CSD sales accounted for by TCCC-Branded Orange CSDs in the previous year, as measured by AC Nielsen.

 

6



 

C.                          THE ON-PREMISE CHANNEL

 

In addition to the commitments in Section II.A above, the commitments in this section will be applicable to commercial arrangements, other than Sponsorship Arrangements and Public and Private Tender Agreements, concerning each Company’s dealings with On-Premise customers in the Countries.

 

1.                           Financing Agreements

 

Where a Company enters into Financing Agreements, these will be based on the following principles:

 

                               Maximum Repayment TermThe term over which a customer may repay funds advanced under any Financing Agreement will not exceed five years.

 

                               Loans Not Conditioned on Specified Assortment or Range Commitments.  The Companies’ Financing Agreements will not be conditioned on agreement by a customer to purchase a specified assortment or range of TCCC-Branded CSDs.

 

                               Customer Option To Repay.  Where a Company provides financing to a customer that is repayable by purchase of TCCC-Branded CSDs from that Company, the customer will have the option, upon three months’ notice, to repay any proportion of the loan payments due in cash and, where the Financing Agreement so provides, interest at a commercial rate up to the date on which payment is received.  In case the customer repays a proportion of the loan payments due in cash, the amount of TCCC-Branded CSD purchases needed to repay the loan for the relevant period will be reduced proportionally.

 

                               Customer Option To Terminate.  Each Company’s Financing Agreements will give customers the option, at any time and on no more than three months’ notice, to repay the outstanding balance of advanced funds and terminate the Agreement without any early repayment penalty or other financial compensation.  Where the Financing Agreement so provides, the customer may be required to pay interest at a commercial rate on the outstanding balance up to the date on which payment is received.

 

2.                           Availability Agreements

 

Any agreement that requires a customer to make any set of TCCC-Branded CSDs available in its associated outlets will not exceed five years and will give the customer an annual option to terminate the agreement without penalty following an initial term not exceeding three years.

 

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D.                          SPONSORSHIP AND PUBLIC AND PRIVATE TENDER AGREEMENTS

 

1.                           Sponsorship Arrangements

 

The Companies’ Sponsorship Agreements will be based on the following principles:

 

                               Venue Sponsorship.  Where a Company sponsors venues (e.g., sports stadia, theme parks), it will not require or provide payments or other incentives conditioned on agreement that non-TCCC-Branded CSDs will not be available in the venue, other than in respect to the sponsoring brands or flavour categories.

 

                               Event Sponsorship.  Where a Company sponsors events that are limited in duration (e.g., sporting events, festivals), exclusive CSD supply rights for the full range of that Company’s CSDs may be linked to the sponsorship agreement.  This exclusion will apply only to events that do not exceed sixty days per year, which need not be consecutive.

 

2.                           Public and Private Tender Agreements

 

The Companies’ Public and Private Tender Agreements will be based on the following principles:

 

                               Public Tender Agreements.  Each Company may compete for and enter into Public Tender Agreements containing exclusive CSD supply rights.

 

                               Private Tender Agreements.  Each Company may compete for and enter into Private Tender Agreements containing exclusive CSD supply rights, provided that the duration of any such arrangements is limited to a maximum of five years and gives the customer an annual option to terminate the agreement without penalty following an initial term not exceeding three years.  A Company will not enter into any Private Tender Agreement that, at the time of contracting, causes any exclusive CSD supply rights contained in its Private Tender Agreements, in the aggregate, to represent more than 5% of that Company’s annual CSD sales in the On-Premise Channel.  Each Company will maintain a complete record of Private Tender Agreements that, upon request, it will provide to the Commission.

 

E.                            TECHNICAL EQUIPMENT PLACEMENT

 

The commitments in this section will be applicable to commercial arrangements concerning the installation and use of technical equipment, other than as agreed in Sponsorship Agreements and Public and Private Tender Agreements, to the exclusion of any inconsistent provisions in this Undertaking.

 

1.                           Beverage Coolers

 

The Companies’ policies for the placement of Beverage Coolers will be based on the following principles:

 

8



 

                               Rent-Free PlacementWhere a Company provides a Beverage Cooler on a rent-free basis, a customer may be required to stock that Beverage Cooler only with beverages distributed by the Company placing the equipment, provided the customer has other installed chilled beverage capacity in the outlet to which the consumer has direct access and which is suitable for stocking CSDs other than those of the Company.  Where a Beverage Cooler is provided on a rent-free basis and the customer does not have other installed chilled beverage capacity in the outlet to which the consumer has direct access and which is suitable for stocking CSDs other than those of the Company, the customer will be free to use at least 20% of that Beverage Cooler’s capacity for any products of its choosing.

 

                               Rental Placement.  Where a Company provides a Beverage Cooler in exchange for rental payments, a customer will be free to stock any products of its choosing in at least 20% of the capacity of the rented Beverage Cooler.

 

                               Purchase Placement.  Where a customer purchases a Beverage Cooler from a Company or a cooler manufacturer to which a Company refers the customer, that customer will be free to stock the purchased Beverage Cooler with any products of its choosing.

 

2.                           Fountain Dispensers

 

The Companies’ policies for the placement of fountain dispensers will be based on the following principles:

 

                               Competing DispensersThe Companies will not require or provide payments or other incentives for a customer to refrain from placing competing fountain dispensers or packaged CSDs on any premises.

 

                               Limited Contractual DurationThe duration of purchase commitments for products sold through fountain dispensers provided by each Company will not exceed three years.

 

                               Customer Option To Terminate.  Customers will have the option to terminate such purchase commitments without penalty with effect at any time following an initial term not exceeding two years.  A Company may require a customer to provide up to three months’ written notice of its intention to exercise that option.

 

3.                           Vending Machines

 

No agreement under which a Company provides CSD vending machines to a customer (i.e., where the vending machine is provided either directly to an outlet or to an independent vending operator or wholesaler) will require or provide payments or other incentives for the customer to refrain from placing competing vending machines on any premises.

 

9



 

III.                      IMPLEMENTATION

 

A.                          ENTIRE AGREEMENT

 

This Undertaking comprises the entire extent of the Companies’ commitments to or agreements or understandings with the European Commission and supersedes all prior undertakings entered into or agreements or understandings with the European Commission by any of the Companies.

 

B.                          SCOPE OF APPLICATION

 

The Companies will be bound by this Undertaking.

 

To ensure that this Undertaking is implemented by all Bottlers in all Countries, TCCC will use its best efforts to ensure that, within 90 days of the Effective Date, all such Bottlers (other than the Companies) sign both this Undertaking and a Bottler’s Agreement committing them to abide by the Undertaking’s terms if and as it applies to Countries and Channels in which they sell TCCC-Branded CSDs.  Such best efforts will include informing each such Bottler that, should it fail to sign both the Undertaking and a Bottler’s Agreement committing it to abide by its terms, TCCC will exercise its right to terminate the relevant Bottler’s Agreement.  In the event that any such Bottler does not sign both this Undertaking and a Bottler’s Agreement committing it to abide by the Undertaking’s terms, TCCC will serve written notice terminating the relevant Bottler’s Agreement within 120 days of the Effective Date.

 

TCCC will use its best efforts to procure, by the Full Implementation Date, the commitment of all Bottlers (other than the Companies) that are not subject to the Undertaking, by reason of the fact that their respective territories in the Relevant European Countries are not Countries, to implement this Undertaking immediately on their territories in the Relevant European Countries becoming Countries.  Such best efforts will include informing each such Bottler that, should it fail to sign both the Undertaking and a Bottler’s Agreement committing it to abide by its terms, TCCC will exercise its right to terminate the relevant Bottler’s Agreement.  In the event that any such Bottler does not sign both this Undertaking and a Bottler’s Agreement committing it to abide by the Undertaking’s terms, TCCC will serve written notice terminating the relevant Bottler’s Agreement within 30 days of the Full Implementation Date.

 

Any company that becomes a Bottler in a Country after the Effective Date will be required, as from the date of becoming a Bottler, to comply with this Undertaking and, notwithstanding Section III.C below, to implement the terms of this Undertaking immediately.  Any company that, after the Effective Date, becomes a Bottler in a Relevant European Country that is not a Country because the applicable thresholds are not met will be required, as from the date of becoming a Bottler, to sign both this Undertaking and a Bottler’s Agreement committing it to abide by the Undertaking’s terms and, notwithstanding Section III.C below, to implement the terms of this Undertaking immediately on their territory becoming a Country.

 

Upon committing to implement the terms of this Undertaking, any non-Company Bottler in a Country will be treated as a Company for purposes of this Undertaking.

 

10



 

C.                          IMPLEMENTATION TIMEFRAME

 

Upon a Country or Channel becoming subject to this Undertaking on the Coverage Date, each Company will comply with this Undertaking as set forth below.  Each Company will be responsible for ensuring its compliance with the Undertaking.

 

1.                           New Agreements

 

All New Agreements will comply with this Undertaking.

 

2.                           Existing Agreements

 

All Existing Agreements will be brought into compliance with this Undertaking by: (1) in respect of the Companies, the Full Implementation Date; (2) in respect of non-Company Bottlers in Countries, the Full Implementation Date; and (3) in respect of Bottlers active in a Country or a Channel that becomes subject to this Undertaking on the basis of the information contained in a report provided to the European Commission pursuant to Section III.E.2. of this Undertaking, no later than the end of the calendar year in which such report is submitted, unless the report is submitted after June 30, in which case the relevant Bottler will have nine months from the date on which the report is submitted to bring all existing agreements in a Country or Channel into compliance with this Undertaking.

 

D.                          CHANGES IN APPLICABILITY

 

Where a Country or Channel ceases to be subject to this Undertaking because the applicable thresholds are no longer met, the relevant provisions of the agreements of the Company in question will not be subject to this Undertaking from the date on which the reports referred to in Section III.E.2 below are provided to the Commission.

 

E.                            REPORTING

 

1.                           Notice of Third Party Actions

 

Each Company will provide the Commission with written notice promptly upon becoming aware that any third party has commenced an action before a competent regulatory authority or court alleging that it has violated any of the terms of this Undertaking.

 

2.                           Scope

 

Each Company will be responsible for identifying among its territories in Relevant European Countries those Countries and Channels to which this Undertaking will be applicable.

 

TCCC will provide the European Commission annually with written reports listing such Channels and Countries.  Such reports will be accompanied by the market share information (currently available from A.C. Nielsen and Canadean Limited) on which they are based and an explanation of the conclusions reached as to the application of this Undertaking.

 

TCCC will deliver such written reports to the European Commission within 30 days of the publication of the market share information (currently available from A.C. Nielsen and Canadean Limited) on which those reports are based.

 

11



 

3.                           Compliance Certification

 

Each Company will provide annually a written report describing steps taken by that Company to comply with this Undertaking.  Such statements shall also confirm that the reporting Company has implemented a compliance program according to which it has made the Undertaking known to all of its management and commercial employees and that all such employees are familiar with the terms of this Undertaking.  Such reports will be delivered to the European Commission on or before March 31 of each year.

 

F.                            PUBLICITY

 

1.                           Scope of Application

 

TCCC will publish and keep updated on its website a list of those Countries and Channels to which this Undertaking is applicable.

 

2.                           Provisions of Undertaking

 

Each Company will use its best efforts to ensure that this Undertaking is made known to and is understood by its customers and other industry participants.  Such efforts shall include two specific measures:

 

                               General Terms and Conditions of SaleThe general terms and conditions of sale of each Company will state expressly on the back of invoices for all agreements, other than Sponsorship Agreements and Public and Private Tender Agreements, that the Company’s customers are free to list, buy, and sell any CSD of any third party.

 

                               WebsitesThe full text of this Undertaking and a list of Countries and Channels in which it is applicable will remain prominently present on the website (or the parts thereof that are addressed to customers) of each Company.

 

G.                          DURATION AND REVIEW

 

1.                           Duration

 

This Undertaking will remain in force for a period of five years following the Full Implementation Date.

 

2.                           Review

 

Pursuant to Article 9(2)(a) of Council Regulation (EC) No. 1/2003, a Company may request the European Commission to reopen the proceedings with a view to modifying this Undertaking where there has been a material change in any of the facts on which the European Commission’s decision pursuant to Article 9(1) of that Regulation is based.

 

H.                          GOVERNING LANGUAGE

 

In the event of any dispute, the English-language version of this Undertaking will be dispositive.

 

12


EX-99.2 3 a05-11204_1ex99d2.htm EX-99.2

Exhibit 99.2

 

 

Media Relations Department
P.O.  Box 1734, Atlanta, Georgia 30301
Telephone (404) 676-2121

 

FOR IMMEDIATE RELEASE

Contact:

Steve Leroy

 

 

Brussels

 

 

+32 2 5592333

 

 

 

 

 

Ben Deutsch

 

 

Atlanta

 

 

+1 404 676-2683

 

THE EUROPEAN COMMISSION ADOPTS A COMMITMENT DECISION CONCERNING THE COCA-COLA COMPANY’S COMMERCIAL PRACTICES IN THE EUROPEAN ECONOMIC AREA

 

ATLANTA/BRUSSELS, June 22, 2005 — The European Commission announced today that it had adopted a Commitment Decision concerning the commercial practices of The Coca-Cola Company and its bottlers in the European Economic Area.

 

The Decision taken today is based on an Undertaking that The Coca-Cola Company and its major European bottlers filed with the Commission in October 2004.  Today’s Decision, which follows consultation with the European Commission and the National Competition Authorities of the EU Member States, completes that procedure.  The Undertaking will apply across 27 countries in Europe, in all channels of distribution where the carbonated soft drinks of The Coca-Cola Company account for over 40% of national sales and twice the nearest competitor’s share.

 

Mr. Neville Isdell, Chairman and Chief Executive Officer of The Coca-Cola Company, commented:  “We welcome today’s decision, which marks the conclusion of a six-year investigation.  Throughout the process, we and our European bottlers have been committed to a constructive dialogue with the Commission Services and to finding solutions that would meet the Commission’s concerns.  As a result of the Commission’s Commitment Decision, which follows

 

- more -

 



 

the draft Undertaking that we submitted last October to former Commissioner Monti, we now have clarity regarding the application of European competition rules to our commercial practices in the European Economic Area.”

 

The Coca-Cola Company

 

The Coca-Cola Company is the world’s largest beverage company. Along with Coca-Cola, recognized as the world’s most valuable brand, The Coca-Cola Company markets four of the world’s top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate exceeding 1 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.coca-cola.com.

 

Forward-Looking Statements

 

This report contains statements, estimates or projections that constitute “forward-looking statements” as defined under U.S. federal securities laws.  Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will” and similar expressions identify forward-looking statements, which generally are not historical in nature.  Forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from The  Coca-Cola Company’s historical experience and our present expectations or projections. These risks include, but are not limited to, changes in economic and political conditions, including civil unrest and product boycotts; changes in the nonalcoholic beverages business environment, including actions of competitors and changes in consumer preferences, including changes based on health and nutrition considerations and obesity concerns; foreign currency and interest rate fluctuations and other capital and financial market conditions; adoption of mandatory deposit, recycling, eco-tax and/or product stewardship laws or regulations; adoption of significant additional labeling or warning requirements; changes in commercial or market practices and business models within the European Union; litigation uncertainties; adverse weather conditions; the effectiveness of our advertising and marketing programs; fluctuations in the cost and availability of raw materials or necessary services; our ability to avoid production output disruptions; our ability to effectively align ourselves with our bottling system; regulatory and legal changes; our ability to penetrate developing and emerging markets; the availability and quality of water; our ability to achieve earnings forecasts; and other risks discussed in our Company’s filings with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K, which filings are available from the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made.  The Coca-Cola Company undertakes no obligation to publicly update or revise any forward-looking statements.

 

###

 

2


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