ACCOUNTS PAYABLE AND ACCRUED EXPENSES (Details) - USD ($) $ in Millions	Dec. 31, 2016	Dec. 31, 2015
ACCOUNTS PAYABLE AND ACCRUED EXPENSES Disclosure [Abstract]
Accrued marketing	$ 2,186	$ 2,186
Trade accounts payable	2,682	2,795
Other accrued expenses	2,593	2,430
Accrued compensation	857	936
Deferred Tax Liabilities	692	743
Sales, payroll and other taxes	372	444
Container deposits	108	126
Accounts payable and accrued expenses	$ 9,490	$ 9,660