0000021344-09-000013.txt : 20111019 0000021344-09-000013.hdr.sgml : 20111019 20090219170432 ACCESSION NUMBER: 0000021344-09-000013 CONFORMED SUBMISSION TYPE: CORRESP PUBLIC DOCUMENT COUNT: 2 FILED AS OF DATE: 20090219 FILER: COMPANY DATA: COMPANY CONFORMED NAME: COCA COLA CO CENTRAL INDEX KEY: 0000021344 STANDARD INDUSTRIAL CLASSIFICATION: BEVERAGES [2080] IRS NUMBER: 580628465 STATE OF INCORPORATION: DE FISCAL YEAR END: 0417 FILING VALUES: FORM TYPE: CORRESP BUSINESS ADDRESS: STREET 1: ONE COCA COLA PLAZA CITY: ATLANTA STATE: GA ZIP: 30313 BUSINESS PHONE: 404-676-2121 MAIL ADDRESS: STREET 1: ONE COCA COLA PLAZA CITY: ATLANTA STATE: GA ZIP: 30313 CORRESP 1 filename1.htm kocor021909-1.htm


Logo of the Coca-Cola Company
     
ADDRESS REPLY TO
 
Carol Crofoot Hayes
 
P.O. Box 1734
 
Associate General Counsel and Secretary
 
Atlanta, GEORIGIA  30301
     
404 676-5622
FAX:  404 676-8409
 

February 19, 2009

Mr. John Reynolds
Assistant Director
Division of Corporation Finance
Office of Beverages, Apparel and Health Care Services
United States Securities and Exchange Commission
100 F Street, N.E.
Mail Stop 3561
Washington, D.C. 20549
 
RE:           The Coca-Cola Company
Form 10-K for Fiscal Year Ended December 31, 2007
Schedule 14A filed March 3, 2008
File No. 1-02217

Dear Mr. Reynolds:

This letter follows our most recent letter dated October 31, 2008 regarding the comment set forth in your letter of May 6, 2008 concerning the Form 10-K for the fiscal year ended December 31, 2007 of The Coca-Cola Company (the “Company”) and the Definitive Proxy Statement on Schedule 14A filed by the Company with the Securities and Exchange Commission on March 3, 2008 (the “2008 Proxy Statement”).

In its letter, the staff requested that the Company publicly disclose the business performance targets used to compute the annual incentive award to the Company’s named executive officers under the Performance Incentive Plan of The Coca-Cola Company (the “Plan”).  As the Company has explained in its prior correspondence, the performance targets are confidential and if disclosed would, in the Company’s view, result in substantial competitive harm to the Company by enabling competitors to ascertain critical elements of the Company’s business plan and pricing strategy.

Following our most recent letter to the staff, we engaged in discussions with you and other members of the staff concerning this matter.  Following those discussions, the staff informed us that it is not inclined to agree with the Company’s position and suggested that the Company disclose the range of the two business performance targets that would result in payouts under the Plan in addition to the personal performance factors associated with computing the annual incentive for each named executive officer.

 


Securities and Exchange Commission
February 19, 2009
 
 
 
As a direct result of the staff’s position, the Compensation Committee of the Board of Directors of the Company has decided not to use the formula described in the 2008 Proxy Statement for calculating awards to the named executive officers and will instead award bonuses on an entirely discretionary basis, without utilizing the matrix described in the 2008 Proxy Statement.  Because bonus awards to named executive officers will not be based on the formula or the matrix, disclosure of the performance targets reflected in the matrix are not material to an understanding of any compensation paid to the named executive officers for 2008 or to the Company’s current compensation programs.
 
 
Sincerely,
 
 
/s/ Carol Crofoot Hayes
 
Carol Crofoot Hayes
Associate General Counsel and Secretary
 
cc:           E. Neville Isdell, Chairman of the Board
Muhtar Kent, President and Chief Executive Officer
Gary P. Fayard, Executive Vice President and Chief Financial Officer


 
 
 
 
 
 
 
 
 
 
2
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