8-K

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                    FORM 8-K


                                 CURRENT REPORT

                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934


                Date of Report (Date of earliest event reported):
                                  June 22, 2004



                              THE COCA-COLA COMPANY
             (Exact name of Registrant as specified in its charter)



               Delaware             001-02217             58-0628465
           (State or other         (Commission           (IRS Employer
             jurisdiction          File Number)        Identification No.)
           of incorporation)



              One Coca-Cola Plaza
                Atlanta, Georgia                             30313
    (Address of principal executive offices)               (Zip Code)


        Registrant's telephone number, including area code: (404)676-2121







Item 5.  Other Events and Regulation FD Disclosure

Attached as Exhibit 99.1 and incorporated herein by reference is a copy of a
press release of The Coca-Cola Company, dated June 22, 2004, regarding Chuck
Fruit.

Item 7(c).        Exhibits

Exhibit 99.1      Press Release of The Coca-Cola Company, dated June 22, 2004,
                  regarding Chuck Fruit.







                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.


                                           THE COCA-COLA COMPANY
                                              (REGISTRANT)


Date:  June 23, 2004                       By: /s/ Sharon R. B. Case
                                               --------------------
                                               Sharon R. B. Case
                                               Vice President and
                                                Deputy General Counsel







                                  Exhibit Index



Exhibit No.
- -----------

Exhibit 99.1     Press Release of The Coca-Cola Company, dated June 22, 2004,
                 regarding Chuck Fruit.

EX-99.1

                                                                    Exhibit 99.1

THE COCA-COLA COMPANY
NEWS RELEASE                                    Media Relations Department
                                                P.O. Box 1734, Atlanta, Georgia
                                                Telephone (404) 676-2121

FOR IMMEDIATE RELEASE                           Contact:   Kelly Brooks
                                                           (404) 676-2683


               CHUCK FRUIT NAMED COCA-COLA CHIEF MARKETING OFFICER
               ---------------------------------------------------

         ATLANTA, June 22, 2004 -- The Coca-Cola Company announced today that it
has promoted Chuck Fruit to the position of Chief Marketing Officer. Mr. Fruit
succeeds Daniel Palumbo, who is leaving the Company to pursue other
opportunities.

         Mr. Isdell said: "Today's consumer and media environments call for a
more multi-faceted and integrated approach to marketing, from our consumer
communications to the point of sale and all the way through to opening a bottle
of Coca-Cola. Creativity is vital, and so is a broader, holistic view of how to
reach our consumers. Chuck's experience and expertise fit very well within this
new environment.

         "Chuck is recognized in both the Company and the industry as one of the
world's most experienced, insightful and respected marketers. Under Chuck's
leadership, we will unleash the unmatched talent we possess across the Coca-Cola
system to build closer and stronger relationships between our brands and our
consumers," said Mr. Isdell. "We appreciate Dan's accomplishments during his
tenure and wish him the best in his future endeavors."

         Mr. Fruit said: "I look forward to supporting Neville's vision to build
a marketing organization for the future and continuing to work closely with our
very talented and capable global marketing team on new and innovative ways to
deepen our brands' connection with consumers."


                                    - more -


Page 2 of 2


         Mr. Fruit brings more than 30 years of marketing experience to the
role, with key leadership roles at The Coca-Cola Company, Anheuser-Busch and
advertising and media agencies. He has been responsible for some of the
Company's most innovative and successful marketing programs and processes,
including the total realignment and shaping of its global media strategy and the
management of its long-term partnerships, such as those with the International
Olympic Committee, FIFA and the NCAA. He has also been instrumental in
developing recent initiatives for branded program content and integration into
such programs as American Idol in the U.S. and the Prime Time drama series in
Latin America.

         Mr. Fruit joined the Company in 1991 as head of Global Media Services
and has held positions of steadily increasing responsibility. Most recently, he
was senior vice president, Integrated Marketing, with responsibility for
developing the Company's worldwide media and sponsorship strategies and its
investments in all forms of traditional and emerging media platforms. He also
served as acting chief marketing officer in 2003.

         Prior to joining The Coca-Cola Company, Mr. Fruit spent 15 years with
Anheuser-Busch Cos. He has served as a national director of both the American
Advertising Federation and the Association of National Advertisers, and is
presently on the boards of the Advertising Council, Inc., TiVo, Inc., and
College Sports Television (CSTV).

         The Coca-Cola Company is the world's largest beverage company. Along
with Coca-Cola, recognized as the world's best-known brand, the Company markets
four of the world's top five soft drink brands, including diet Coke, Fanta and
Sprite, and a wide range of other beverages, including diet and light soft
drinks, waters, juices and juice drinks, teas, coffees and sports drinks.
Through the world's largest distribution system, consumers in more than 200
countries enjoy the Company's beverages at a rate exceeding 1 billion servings
each day.

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NOTE TO EDITORS: Media can retrieve a digital photo to accompany this story by
visiting our Press Center image gallery at www.coca-cola.com.
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