Segment Disclosure (Details) (USD $) In Thousands, unless otherwise specified	3 Months Ended								12 Months Ended
	Mar. 31, 2015	Dec. 31, 2014	Sep. 30, 2014	Jun. 30, 2014	Mar. 31, 2014	Dec. 31, 2013	Sep. 30, 2013	Jun. 30, 2013	Mar. 31, 2015	Mar. 31, 2014	Mar. 31, 2013
Revenues from its various products
Revenues	$ 53,702	$ 104,993	$ 106,092	$ 48,257	$ 54,560	$ 106,295	$ 112,487	$ 47,117	$ 313,044	$ 320,459	$ 364,193
All Occasion [Member]
Revenues from its various products
Revenues									195,300	195,147	203,668
Christmas [Member]
Revenues from its various products
Revenues									93,050	100,533	105,466
Other Seasonal [Member]
Revenues from its various products
Revenues									$ 24,694	$ 24,779	$ 55,059