REVENUE

3 Months Ended

Mar. 31, 2026

Revenue from Contract with Customer [Abstract]

REVENUE

4. REVENUE

NIQ provides data and analytical services through its Intelligence and Activation offerings to clients globally in various end markets within its reportable segments, which consist of Americas, EMEA and APAC. Segment results have been adjusted retrospectively as a result of the Company reorganizing its segments as further discussed in Note 13. “Reportable Segments”. NIQ’s revenue streams are characterized by multi-year contracts, high contract renewal rates and client diversity. No single client accounted for more than 5% of NIQ’s revenues for the three months ended March 31, 2026 and 2025.

The following table disaggregates revenue by reportable segment:

	Three Months Ended March 31,
(in millions)	2026		2025
Americas	$	432.2	$	380.6
EMEA	487.3		430.5
APAC	153.2		154.8
Total revenues	$	1,072.7	$	965.9

The following table disaggregates revenue by major product offerings and by timing of revenue recognition:

	Three Months Ended March 31,
(in millions)	2026		2025
Major product offerings
Intelligence	$	884.0	$	797.4
Activation	188.7		168.5
Total revenues	$	1,072.7	$	965.9
Timing of revenue recognition
Data and services transferred over time	$	909.2	$	807.3
Data and services transferred at a point in time	163.5		158.6
Total revenues	$	1,072.7	$	965.9

Revenues in the United States represented approximately 24% and 25% of total revenues for the three months ended March 31, 2026 and 2025, respectively. No other individual country’s revenues were greater than 10% of total revenues during these periods. Revenues in Ireland, the Company’s country of domicile, represented approximately 1% of total revenues for the three months ended March 31, 2026 and 2025.

At the inception of a contract, NIQ generally expects the period between when it transfers its data and services to its clients and when the client pays for such services will be one year or less.

Contract assets represent NIQ’s rights to consideration in exchange for services transferred to a client that have not been billed as of the reporting date. While the Company’s rights to consideration are generally unconditional at the time its performance obligations are satisfied, under certain circumstances the related billing occurs in arrears. At March 31, 2026 and December 31, 2025, $241.6 million and $133.9 million, respectively, of contract assets were recorded as a component of trade receivables, net in the unaudited condensed consolidated balance sheets.

Deferred revenues relate to advance consideration received or the right to consideration that is unconditional from clients for which revenue is recognized when the performance obligation is satisfied and control is transferred to the client. At December 31, 2025, $262.0 million of deferred revenues were recorded in the unaudited condensed consolidated balance sheets, of which substantially all was recognized as revenue during the three months ended March 31, 2026. At March 31, 2026, the balance of deferred revenues was $331.0 million.

Remaining performance obligations include both amounts recorded as deferred revenue on the balance sheet as of March 31, 2026 as well as amounts not yet invoiced to clients as of March 31, 2026, largely reflecting future revenue related to signed multi-year arrangements. The Company excludes from its calculation of remaining performance obligations those contracts with a term of less than 12 months or a termination for convenience clause.

As of March 31, 2026, the aggregate amount of the transaction price allocated to remaining performance obligations was approximately $1.9 billion. The Company expects to recognize revenue related to these performance obligations as follows:

Year Ending December 31,	(in millions)
Remainder of 2026	$	709.5
2027	633.2
2028	372.0
Thereafter	146.0
Total	$	1,860.7