EX-99.1 2 dex991.htm 2009 ANNUAL MEETING OF SHAREHOLDERS PRESENTATION 2009 Annual Meeting of Shareholders Presentation
Churchill Downs Incorporated
Building a Growth-Based Company
Annual Shareholders Meeting
Bob Evans, President & CEO
June 18, 2009
Louisville, Kentucky
Exhibit 99.1


In addition to historical facts or statements of current conditions, this presentation contains forward-
looking statements as defined in the Private Securities Litigation Reform Act of 1995.  Forward-
looking statements are statements that include projections, expectations or beliefs about future
events
or
results,
or
otherwise
are
not
statements
of
historical
fact.
The
actual
performance
of
the
Company may differ materially from what is projected in such forward-looking statements.
Investors should refer to statements included in reports filed by the Company with the Securities
and
Exchange
Commission
for
discussion
of
additional
information
concerning
factors
that
could
cause our actual results of operation to differ materially from the forward-looking statements made
in this presentation.
The information being provided today is as of this date only, and Churchill Downs Incorporated
expressly disclaims any obligation to release publicly any updates or revisions to these forward-
looking statements to reflect any changes in expectations.
Forward-Looking Statements


The Kentucky Derby:  Expanding The Reach Of Our Most Treasured Asset
First Sports Illustrated cover since
Smarty Jones in 2004.  Before that,
Sunny’s Halo in 1983
TV ratings up 11% in 2009
16.3 million Derby viewers; 
Most in 20 years
Undated logo will support year-
round introduction of “Derby
Lifestyle”
branded merchandise
New line of licensed, upscale
merchandise
60 min.
60 min.
30 min.
30 min.
Access Hollywood @ The Derby
Access Hollywood @ The Derby
60 min.
60 min.
60 min.
60 min.
60 min.
60 min.
Race
Race
3 hours
3 hours
2 hrs. 45 min.
2 hrs. 45 min.
2 hours
2 hours
Total
Total
30 min.
30 min.
45 min.
45 min.
30 min.
30 min.
Pre-Race
30 min.
30 min.
30 min.
30 min.
30 min.
30 min.
Red Carpet
Red Carpet
2009
2009
2008
2008
2007
2007
Expanded Network Coverage
Expanded Network Coverage


Undated logo provides new year-round licensing opportunities
Presenting the Kentucky Oaks as much more than just the “day
before the Derby
Focus on women and their interests
Generated $100,000 charitable contribution to the Komen
Foundation and $30,000 for Kentucky First Lady Jane Beshear’s
“Horses
&
Hope”
breast
cancer
awareness
initiative
Same number of viewers as previously with ESPN, but better
viewer demographics to create future growth in racing:
Median age dropped from 58.1 to 49.1
Teens increased from 1% to 10% of audience
Female viewers increased from 21% to 49% of audience
The Kentucky Oaks:  The Fourth Race in the Triple Crown?


Returns to Churchill
Downs in 2010 for 
Record 7
th
Time
First Track Accredited by NTRA Safety Alliance
Arlington’s Terrace Café
A Historical First:  Night Racing at Churchill Downs
The Innovation Leader in Growing Thoroughbred Racing
A New Twist on a Derby Tradition


Technology innovation
leader in Internet wagering
First Internet Protocol TV Network Devoted to Thoroughbred Racing
First High-Definition 16:9 aspect ratio signal sent to simulcast outlets
Twinspires.com Headquarters
Mountain View, CA
5-times
1.2 mil.
0.2 mil.
KY Derby Race Replay on YouTube
+21%
+22%
2.2 mil.
16.6 mil.
1.8 mil.
13.6 mil.
KY Derby and KY Oaks Websites
-
Unique Visitors
-
Pageviews
+39%
46,500
33.500
KentuckyDerbyParty.com Partygoers
% Change
% Change
2009
2009
2008
2008
Growth in Online Properties
Growth in Online Properties
Using Technology to Grow Thoroughbred Racing


Fair Grounds Slots
Opened November 2008
Calder Casino                  
Opens January/February 2010
Growing our Gaming Business


The Rolling Stones at Churchill Downs
Growing Our Sports & Entertainment Offerings
The Police at Churchill Downs
JazzFest Hosted at Fair Grounds


JazzFest Host
JazzFest Host
$0 mil.
$0 mil.
758
758
238,499
238,499
$174 mil.
$174 mil.
1.2%
1.2%
Arlington
Arlington
Calder
Calder
Churchill
Churchill
Ellis
Ellis
Fair Grounds
Fair Grounds
Hollywood
Hollywood
Hoosier
Hoosier
2004
2004
JazzFest Host
JazzFest Host
$234 mil.
$234 mil.
1,340
1,340
257,816
257,816
$196 mil.
$196 mil.
1.4%
1.4%
Arlington
Arlington
Calder
Calder
Churchill
Churchill
Fair Grounds
Fair Grounds
2008
2008
JazzFest Host
JazzFest Host
JazzFest Host
JazzFest Host
The Police at
The Police at
Churchill
Churchill
JazzFest Host
JazzFest Host
The Rolling
The Rolling
Stones at
Stones at
Churchill
Churchill
JazzFest Host
JazzFest Host
Sports & Entertainment
Sports & Entertainment
Up 26% thru
Up 26% thru
May 2009
May 2009
$87 mil.
$87 mil.
(Approx. 6 months)
(Approx. 6 months)
$0 mil.
$0 mil.
$0 mil.
$0 mil.
Online
Online
Twinspires.com Handle
Twinspires.com Handle
2,798
2,798
(Effective With Early
(Effective With Early
2010 Calder Opening)
2010 Calder Opening)
863
863
701
701
404
404
(Hurricane Katrina
(Hurricane Katrina
Effect)
Effect)
Gaming
Gaming
Number of Video Poker
Number of Video Poker
and Slot Machines
and Slot Machines
258,430
258,430
$186 mil.
$186 mil.
1.5%
(est.)
256,710
256,710
$202 mil.
$202 mil.
1.4%
1.4%
265,601
265,601
$208 mil.
$208 mil.
1.4%
1.4%
266,678
266,678
$187 mil.
$187 mil.
1.3%
1.3%
Oaks & Derby
Oaks & Derby
Attendance
Attendance
Handle
Handle
% of Industry Handle
% of Industry Handle
Arlington
Arlington
Calder
Calder
Churchill
Churchill
Fair Grounds
Fair Grounds
Arlington
Arlington
Calder
Calder
Churchill
Churchill
Fair Grounds
Fair Grounds
Arlington
Arlington
Calder
Calder
Churchill
Churchill
Fair Grounds
Fair Grounds
Hoosier
Hoosier
Arlington
Arlington
Calder
Calder
Churchill
Churchill
Ellis
Ellis
Fair Grounds
Fair Grounds
Hoosier
Hoosier
Race Tracks
Race Tracks
(At End of Year)
(At End of Year)
2009
2009
2007
2007
2006
2006
2005
2005
A Changing Company


Racing
Purse Contributions
New Racing Customers
Profit Growth
Content
Brands
Customers
Purse Contributions
New Racing Customers
Profit Growth
Gaming Licenses
Brands
Physical Assets
Brands
Operations Staff
Venues
Fixed Asset Utilization
New Racing Customers
Profit Growth
Gaming
Sports &
Entertainment
Online
Racing Remains Our Core Business


Growth Drivers:  2009 and 2010
To Be Announced
Group formed under Steve Sexton’s
leadership
Sports &
Sports &
Entertainment
Entertainment
Further channel switching to ADW
expected
Opportunity may exist to expand into
Internet gaming beyond pari-mutuel
wagering
Full content availability 
Industry ADW handle growing 13%
Twinspires.com gaining share in
ADW market with innovation,
convenience, lower cost-to-play and
BRIS data
Online
Online
ADW:  Advance
ADW:  Advance
Deposit Wagering
Deposit Wagering
Calder slot facility opens in early 2010
First full year of Fair Ground slots
Gaming
Gaming
Handle recovery depends on
employment growth, economic recovery
and racing customer growth
Fair Grounds and Calder purses should
improve with slots at those tracks
Churchill and Arlington will struggle
without slots
Industry handle off 9% so far after 7%
decline in 2008
We’re doing better than the industry,
but that’s a small victory
Tracks without slot-supported purses
struggling to attract horses to fill races
Tracks distributed on TVG and
YouBet
Racing
Racing
2010
2010
2009
2009


Building the Foundation for Growth
People
The best team in racing
Building new competencies:
Gaming (at Fair Grounds, Calder and in
Louisville)
Online (in Mountain View, CA, and in
Lexington)
Sports & Entertainment (in Louisville) 
Racing
Gaming
Sports &
Entertainment
Online
Reality-Based Strategy
Careful Management of Costs
Strong Balance Sheet
Currently no debt
Backstopped by valuable real
estate assets


th
Annual Performance Rank:  Annual Share Price Increase
Annual Performance Rank:  Annual Share Price Increase
87
87
126
126
153
153
136
136
125
125
117
117
S&P 500
S&P 500
100
100
121
121
139
139
112
112
111
111
107
107
CHDN
CHDN
101
101
145
145
178
178
163
163
142
142
128
128
Russell 2000
Russell 2000
Cumulative Performance Rank:  2003 Index = 100
Cumulative Performance Rank:  2003 Index = 100
S&P 500
-30.8%
Russell 2000
-18.5%
Russell 2000
Russell 2000
+9.4%
+9.4%
CDI
CDI
+1.3%
+1.3%
CDI
CDI
+4.1
+4.1
CDI
CDI
+6.5%
+6.5%
Bottom
Bottom
Russell 2000
-30.4%
S&P 500
-17.4%
S&P 500
S&P 500
+12.7%
+12.7%
S&P 500
S&P 500
+8.6%
+8.6%
S&P 500
S&P 500
+6.8%
+6.8%
S&P 500
S&P 500
+17.1%
+17.1%
Middle
Middle
CDI
-17.2%
CDI
-12.7%
CDI
CDI
+23.9%
+23.9%
Russell 2000
Russell 2000
+14.7%
+14.7%
Russell 2000
Russell 2000
+10.5%
+10.5%
Russell 2000
Russell 2000
+28.3%
+28.3%
Top
Top
2009
2009
(Thru June 12th)
(Thru June 12th)
2008
2008
2007
2007
2006
2006
2005
2005
2004
2004
S&P 500 Index
-
500 large-cap U.S. companies (Symbol:  ^GSPC). 
Median market cap:  $13.1 billion
Russell
2000
Index
-
2,000
small-cap
U.S.
companies
(Symbol: 
^RUT).  Includes Churchill Downs Inc.  Median market cap:  $325
million
CDI
Churchill Downs Inc. Common Stock as traded on NASDAQ
Chart utilizes average daily adjusted closing prices for each year
from 2003 through June 12, 2009; Excludes dividends.  Source: 
Yahoo! Finance
Generating Competitive Returns For Our Investors
(Symbol:
CHDN).
Market
cap
as
of
June
12
,
2009:
$524
million


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