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Fair Value Of Assets And Liabilities
3 Months Ended
Mar. 31, 2015
Fair Value Disclosures [Abstract]  
Fair Value Of Assets And Liabilities
NOTE 7 — FAIR VALUE OF ASSETS AND LIABILITIES
The Company endeavors to utilize the best available information in measuring fair value. Financial assets and liabilities are classified based on the lowest level of input that is significant to the fair value measurement. The following tables present the Company’s assets and liabilities measured at fair value as of March 31, 2015 and December 31, 2014 (in thousands):
 
 
March 31, 2015
 
 
Level 1
 
Level 2
 
Level 3
Cash equivalents and restricted cash
 
$
21,100

 
$

 
$

Big Fish Games deferred payments
 

 

 
80,400

Big Fish Games earnout liability
 

 

 
332,600

Senior unsecured notes
 

 
305,250

 

Bluff contingent consideration liability
 

 

 
2,331

Total
 
$
21,100


$
305,250


$
415,331


 
 
December 31, 2014
 
 
Level 1
 
Level 2
 
Level 3
Cash equivalents and restricted cash
 
$
27,464

 
$

 
$

Big Fish Games deferred payments
 

 

 
78,800

Big Fish Games earnout liability
 

 

 
327,800

Senior unsecured notes
 

 
299,250

 

Bluff contingent consideration liability
 

 

 
2,331

Total
 
$
27,464

 
$
299,250

 
$
408,931

The following table presents the change in fair value of the Company's level 3 liabilities during the three months ended March 31, 2015 (in thousands):
 
Fair Value Measurements Using Significant Unobservable Inputs (Level 3)
 
Big Fish Games Deferred Payments
 
Big Fish Games Earnout Liability
 
Bluff Contingent Consideration
 
Total
Balance as of December 31, 2014
$
78,800

 
$
327,800

 
$
2,331

 
$
408,931

Change in fair value
1,600

 
4,800

 

 
6,400

Balance as of March 31, 2015
$
80,400

 
$
332,600

 
$
2,331

 
$
415,331


The Company's cash equivalents and restricted cash, which are held in interest-bearing accounts, qualify for Level 1 in the fair value hierarchy which includes unadjusted quoted market prices in active markets for identical assets.
The Company's accrued liability for a contingent consideration recorded in conjunction with the Bluff Media ("Bluff") acquisition was based on significant inputs not observed in the market and represents a Level 3 fair value measurement. The estimate of the contingent consideration liability uses an income approach and is based on the probability of achieving enabling legislation for Bluff which permits Internet poker gaming and the probability-weighted discounted cash flows. Any change in the fair value of the Bluff contingent consideration subsequent to the acquisition date will be recognized in the Company's Consolidated Statements of Comprehensive Loss.
The Company estimated the fair value of the Big Fish Games deferred payment and earnout liability as of March 31, 2015 using a discounted cash flows analysis over the period in which the obligation is expected to be settled, and applied a discount rate based on the Company’s cost of debt.  The cost of debt was based on the observed market yields of the Company's Senior Unsecured Notes issued in December of 2013 and represents a Level 3 fair value measurement and was adjusted for the difference in seniority and term of the deferred payment and earnout liability.  The change in fair values of the Big Fish Games deferred payment and earnout liability of $6.4 million during the three months ended March 31, 2015 was recorded as acquisition related charges in the Consolidated Statements of Comprehensive Loss. Changes to the Company's cost of debt could lead to a different fair value estimate for the deferred payment and earnout liability.
The Company's $300 million par value Senior Unsecured Notes represent a Level 2 fair value measurement. The fair value of the Senior Unsecured Notes is disclosed based on unadjusted quoted prices for similar liabilities in markets that are not active.
The Company currently has no other assets or liabilities subject to fair value measurement on a recurring basis. The following methods and assumptions were used by the Company in estimating its fair value disclosures for financial instruments:
Cash Equivalents—The carrying amount reported in the balance sheet for cash equivalents approximates its fair value due to the short-term maturity of these instruments.
During the three months ended March 31, 2015, the Company did not measure any assets at fair value on a non-recurring basis.