0001941040-24-000233.txt : 20240506 0001941040-24-000233.hdr.sgml : 20240506 20240506134926 ACCESSION NUMBER: 0001941040-24-000233 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20240331 FILED AS OF DATE: 20240506 DATE AS OF CHANGE: 20240506 EFFECTIVENESS DATE: 20240506 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Heritage Wealth Management, Inc. /CA/ CENTRAL INDEX KEY: 0002012170 ORGANIZATION NAME: IRS NUMBER: 611599465 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-23941 FILM NUMBER: 24916813 BUSINESS ADDRESS: STREET 1: 11440 W BERNARDO CT STREET 2: STE 390 CITY: SAN DIEGO, CA STATE: CA ZIP: 92127 BUSINESS PHONE: 858-613-9191 MAIL ADDRESS: STREET 1: 11440 W BERNARDO CT STREET 2: STE 390 CITY: SAN DIEGO, CA STATE: CA ZIP: 92127 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0002012170 XXXXXXXX 03-31-2024 03-31-2024 false Heritage Wealth Management, Inc. /CA/
11440 W Bernardo Ct Ste 390 San Diego, Ca CA 92127
13F HOLDINGS REPORT 028-23941 000316956 801-122719 N
Ryan Gibbs Chief Compliance Officer 858-613-9191 Ryan Gibbs San Diego CA 05-06-2024 0 118 132420182
INFORMATION TABLE 2 infotable.xml ABRDN TOTAL DYNAMIC DIVIDEND COM SH BEN INT 00326L100 157029 18942 SH SOLE 0 0 18942 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 228416 659 SH SOLE 0 0 659 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 103983 300 SH Put SOLE 0 0 300 ADOBE INC COM 00724F101 227070 450 SH SOLE 0 0 450 ADOBE INC COM 00724F101 50460 100 SH Put SOLE 0 0 100 ALPHABET INC CAP STK CL C 02079K107 211946 1392 SH SOLE 0 0 1392 ALPHABET INC CAP STK CL A 02079K305 286767 1900 SH Put SOLE 0 0 1900 ALPHABET INC CAP STK CL A 02079K305 755103 5003 SH SOLE 0 0 5003 ALPHABET INC CAP STK CL C 02079K107 15226 100 SH Put SOLE 0 0 100 AMARIN CORP PLC SPONS ADR NEW 023111206 13362 15000 SH SOLE 0 0 15000 AMAZON COM INC COM 023135106 752365 4171 SH SOLE 0 0 4171 AMAZON COM INC COM 023135106 144304 800 SH Put SOLE 0 0 800 AMERICAN CENTY ETF TR US LARGE CAP VLU 025072349 12023605 187109 SH SOLE 0 0 187109 AMERICAN CENTY ETF TR US SML CP VALU 025072877 1126928 12026 SH SOLE 0 0 12026 APPLE INC COM 037833100 4276540 24939 SH SOLE 0 0 24939 APPLE INC COM 037833100 1217508 7100 SH Put SOLE 0 0 7100 ARK ETF TR INNOVATION ETF 00214Q104 393979 7867 SH SOLE 0 0 7867 AXON ENTERPRISE INC COM 05464C101 210881 674 SH SOLE 0 0 674 BANK AMERICA CORP COM 060505104 176821 4663 SH SOLE 0 0 4663 BANK AMERICA CORP COM 060505104 79632 2100 SH Put SOLE 0 0 2100 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 283010 673 SH SOLE 0 0 673 CBRE GBL REAL ESTATE INC FD COM 12504G100 80076 14884 SH SOLE 0 0 14884 CHEVRON CORP NEW COM 166764100 298089 1890 SH SOLE 0 0 1890 CHEVRON CORP NEW COM 166764100 78870 500 SH Put SOLE 0 0 500 CISCO SYS INC COM 17275R102 405096 8117 SH SOLE 0 0 8117 CISCO SYS INC COM 17275R102 204631 4100 SH Put SOLE 0 0 4100 COUPANG INC CL A 22266T109 828160 46552 SH SOLE 0 0 46552 DIMENSIONAL ETF TRUST US CORE EQT MKT 25434V104 302953 8291 SH SOLE 0 0 8291 DIMENSIONAL ETF TRUST INTL CORE EQT MK 25434V203 1747341 57821 SH SOLE 0 0 57821 DIMENSIONAL ETF TRUST EMGR CRE EQT MNG 25434V302 2386084 96524 SH SOLE 0 0 96524 DIMENSIONAL ETF TRUST US CORE EQUITY 2 25434V708 5767902 180529 SH SOLE 0 0 180529 DIMENSIONAL ETF TRUST US REAL ESTATE E 25434V823 826720 36957 SH SOLE 0 0 36957 DIMENSIONAL ETF TRUST NATL MUN BD ETF 25434V849 957103 19902 SH SOLE 0 0 19902 DIMENSIONAL ETF TRUST WORLD EX US CORE 25434V880 1360480 53478 SH SOLE 0 0 53478 ELI LILLY & CO COM 532457108 807522 1038 SH SOLE 0 0 1038 ELI LILLY & CO COM 532457108 77796 100 SH Put SOLE 0 0 100 EXCHANGE TRADED CONCEPTS TRU EMQQ EM INTERN 301505889 263223 8407 SH SOLE 0 0 8407 EXXON MOBIL CORP COM 30231G102 411955 3544 SH SOLE 0 0 3544 EXXON MOBIL CORP COM 30231G102 46496 600 SH Put SOLE 0 0 600 HNR ACQUISITION CORP *W EXP 02/04/202 40472A128 23853 170500 SH SOLE 0 0 170500 HOME DEPOT INC COM 437076102 690480 1800 SH Put SOLE 0 0 1800 HOME DEPOT INC COM 437076102 1182328 3082 SH SOLE 0 0 3082 INTEL CORP COM 458140100 799660 18104 SH SOLE 0 0 18104 INTEL CORP COM 458140100 61838 1400 SH Put SOLE 0 0 1400 INVESCO EXCH TRADED FD TR II CALIF AMT MUN 46138E206 201895 8118 SH SOLE 0 0 8118 INVESCO QQQ TR UNIT SER 1 46090E103 799218 1800 SH Put SOLE 0 0 1800 INVESCO QQQ TR UNIT SER 1 46090E103 1159310 2611 SH SOLE 0 0 2611 ISHARES TR IBOXX INV CP ETF 464287242 3356200 30813 SH SOLE 0 0 30813 ISHARES TR US TREAS BD ETF 46429B267 1918851 84271 SH SOLE 0 0 84271 ISHARES TR CORE US AGGBD ET 464287226 1800627 18385 SH SOLE 0 0 18385 ISHARES TR CALIF MUN BD ETF 464288356 3004316 52213 SH SOLE 0 0 52213 ISHARES TR IBOXX HI YD ETF 464288513 1030457 13257 SH SOLE 0 0 13257 ISHARES TR CORE S&P500 ETF 464287200 229218 436 SH SOLE 0 0 436 ISHARES TR SHRT NAT MUN ETF 464288158 891357 8511 SH SOLE 0 0 8511 ISHARES TR 20 YR TR BD ETF 464287432 3331708 35211 SH SOLE 0 0 35211 ISHARES TR RUS 1000 GRW ETF 464287614 412549 1224 SH SOLE 0 0 1224 ISHARES TR S&P MC 400VL ETF 464287705 1477877 12494 SH SOLE 0 0 12494 ISHARES TR S&P 100 ETF 464287101 221432 895 SH SOLE 0 0 895 JOHNSON & JOHNSON COM 478160104 430435 2721 SH SOLE 0 0 2721 JOHNSON & JOHNSON COM 478160104 205647 1300 SH Put SOLE 0 0 1300 JPMORGAN CHASE & CO COM 46625H100 226790 1132 SH SOLE 0 0 1132 JPMORGAN CHASE & CO COM 46625H100 80120 400 SH Put SOLE 0 0 400 MCDONALDS CORP COM 580135101 274901 975 SH SOLE 0 0 975 MCDONALDS CORP COM 580135101 140975 500 SH Put SOLE 0 0 500 MERCK & CO INC COM 58933Y105 105560 800 SH Put SOLE 0 0 800 MERCK & CO INC COM 58933Y105 238566 1808 SH SOLE 0 0 1808 META PLATFORMS INC CL A 30303M102 388464 800 SH Put SOLE 0 0 800 META PLATFORMS INC CL A 30303M102 980386 2019 SH SOLE 0 0 2019 MICROSOFT CORP COM 594918104 631080 1500 SH Put SOLE 0 0 1500 MICROSOFT CORP COM 594918104 1783390 4239 SH SOLE 0 0 4239 MIMEDX GROUP INC COM 602496101 77000 10000 SH SOLE 0 0 10000 NIKE INC CL B 654106103 357315 3802 SH SOLE 0 0 3802 NIKE INC CL B 654106103 300736 3200 SH Put SOLE 0 0 3200 NUVEEN CR STRATEGIES INCOME COM SHS 67073D102 81606 14651 SH SOLE 0 0 14651 NUVEEN PFD & INCOME OPPORTUN COM 67073B106 78982 10985 SH SOLE 0 0 10985 NVIDIA CORPORATION COM 67066G104 90356 100 SH Put SOLE 0 0 100 NVIDIA CORPORATION COM 67066G104 837600 927 SH SOLE 0 0 927 ORACLE CORP COM 68389X105 453931 3614 SH SOLE 0 0 3614 PEPSICO INC COM 713448108 157509 900 SH Put SOLE 0 0 900 PEPSICO INC COM 713448108 541571 3095 SH SOLE 0 0 3095 PROCTER AND GAMBLE CO COM 742718109 113575 700 SH Put SOLE 0 0 700 PROCTER AND GAMBLE CO COM 742718109 232018 1430 SH SOLE 0 0 1430 PRUDENTIAL FINL INC COM 744320102 152972 1303 SH SOLE 0 0 1303 PRUDENTIAL FINL INC COM 744320102 70440 600 SH Put SOLE 0 0 600 QUALCOMM INC COM 747525103 1765013 10425 SH SOLE 0 0 10425 QUALCOMM INC COM 747525103 965010 5700 SH Put SOLE 0 0 5700 RTX CORPORATION COM 75513E101 325458 3337 SH SOLE 0 0 3337 RTX CORPORATION COM 75513E101 48765 500 SH Put SOLE 0 0 500 SCHWAB STRATEGIC TR INT-TRM U.S TRES 808524854 4357225 88832 SH SOLE 0 0 88832 SCHWAB STRATEGIC TR US LCAP GR ETF 808524300 8244096 88914 SH SOLE 0 0 88914 SPDR S&P 500 ETF TR TR UNIT 78462F103 559162 1069 SH SOLE 0 0 1069 SPDR S&P 500 ETF TR TR UNIT 78462F103 156921 300 SH Put SOLE 0 0 300 SPDR S&P 500 ETF TR TR UNIT 78462F103 23642764 45200 SH Call SOLE 0 0 45200 SPDR SER TR NUVEEN BLOOMBERG 78464A284 1019060 39668 SH SOLE 0 0 39668 SPDR SER TR PRTFLO S&P500 VL 78464A508 321091 6409 SH SOLE 0 0 6409 SPDR SER TR S&P 400 MDCP GRW 78464A821 1350844 15475 SH SOLE 0 0 15475 SPDR SER TR NUVEEN BLMBRG SH 78468R739 395064 8328 SH SOLE 0 0 8328 SPDR SER TR PRTFLO S&P500 GW 78464A409 323104 4417 SH SOLE 0 0 4417 SSGA ACTIVE ETF TR BLACKSTONE SENR 78467V608 1067349 25347 SH SOLE 0 0 25347 SSGA ACTIVE ETF TR SPDR TR TACTIC 78467V848 2122348 52992 SH SOLE 0 0 52992 STARBUCKS CORP COM 855244109 335493 3671 SH SOLE 0 0 3671 STARBUCKS CORP COM 855244109 283309 3100 SH Put SOLE 0 0 3100 STRYKER CORPORATION COM 863667101 878982 2456 SH SOLE 0 0 2456 TEXAS INSTRS INC COM 882508104 239713 1376 SH SOLE 0 0 1376 TEXAS INSTRS INC COM 882508104 139368 800 SH Put SOLE 0 0 800 UNITEDHEALTH GROUP INC COM 91324P102 446219 902 SH SOLE 0 0 902 UNITEDHEALTH GROUP INC COM 91324P102 98940 200 SH Put SOLE 0 0 200 VANGUARD BD INDEX FDS TOTAL BND MRKT 921937835 3440410 47369 SH SOLE 0 0 47369 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 435034 905 SH SOLE 0 0 905 VANGUARD INDEX FDS VALUE ETF 922908744 313343 1924 SH SOLE 0 0 1924 VANGUARD INDEX FDS SML CP GRW ETF 922908595 993884 3812 SH SOLE 0 0 3812 VANGUARD SCOTTSDALE FDS SHORT TERM TREAS 92206C102 5431985 93542 SH SOLE 0 0 93542 VANGUARD WORLD FD INF TECH ETF 92204A702 256927 490 SH SOLE 0 0 490 VIRTUS CONVERTIBLE & INC FD COM 92838U108 39429 13187 SH SOLE 0 0 13187 VIRTUS DIVIDEND INTEREST & P COM 92840R101 163597 12801 SH SOLE 0 0 12801 WALMART INC COM 931142103 198561 3300 SH Put SOLE 0 0 3300 WALMART INC COM 931142103 614783 10217 SH SOLE 0 0 10217 ZENTALIS PHARMACEUTICALS INC COM 98943L107 236400 15000 SH SOLE 0 0 15000