0001941040-24-000233.txt : 20240506
0001941040-24-000233.hdr.sgml : 20240506
20240506134926
ACCESSION NUMBER: 0001941040-24-000233
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20240331
FILED AS OF DATE: 20240506
DATE AS OF CHANGE: 20240506
EFFECTIVENESS DATE: 20240506
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Heritage Wealth Management, Inc. /CA/
CENTRAL INDEX KEY: 0002012170
ORGANIZATION NAME:
IRS NUMBER: 611599465
STATE OF INCORPORATION: CA
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-23941
FILM NUMBER: 24916813
BUSINESS ADDRESS:
STREET 1: 11440 W BERNARDO CT
STREET 2: STE 390
CITY: SAN DIEGO, CA
STATE: CA
ZIP: 92127
BUSINESS PHONE: 858-613-9191
MAIL ADDRESS:
STREET 1: 11440 W BERNARDO CT
STREET 2: STE 390
CITY: SAN DIEGO, CA
STATE: CA
ZIP: 92127
13F-HR
1
primary_doc.xml
X0202
13F-HR
LIVE
false
false
false
0002012170
XXXXXXXX
03-31-2024
03-31-2024
false
Heritage Wealth Management, Inc. /CA/
11440 W Bernardo Ct
Ste 390
San Diego, Ca
CA
92127
13F HOLDINGS REPORT
028-23941
000316956
801-122719
N
Ryan Gibbs
Chief Compliance Officer
858-613-9191
Ryan Gibbs
San Diego
CA
05-06-2024
0
118
132420182
INFORMATION TABLE
2
infotable.xml
ABRDN TOTAL DYNAMIC DIVIDEND
COM SH BEN INT
00326L100
157029
18942
SH
SOLE
0
0
18942
ACCENTURE PLC IRELAND
SHS CLASS A
G1151C101
228416
659
SH
SOLE
0
0
659
ACCENTURE PLC IRELAND
SHS CLASS A
G1151C101
103983
300
SH
Put
SOLE
0
0
300
ADOBE INC
COM
00724F101
227070
450
SH
SOLE
0
0
450
ADOBE INC
COM
00724F101
50460
100
SH
Put
SOLE
0
0
100
ALPHABET INC
CAP STK CL C
02079K107
211946
1392
SH
SOLE
0
0
1392
ALPHABET INC
CAP STK CL A
02079K305
286767
1900
SH
Put
SOLE
0
0
1900
ALPHABET INC
CAP STK CL A
02079K305
755103
5003
SH
SOLE
0
0
5003
ALPHABET INC
CAP STK CL C
02079K107
15226
100
SH
Put
SOLE
0
0
100
AMARIN CORP PLC
SPONS ADR NEW
023111206
13362
15000
SH
SOLE
0
0
15000
AMAZON COM INC
COM
023135106
752365
4171
SH
SOLE
0
0
4171
AMAZON COM INC
COM
023135106
144304
800
SH
Put
SOLE
0
0
800
AMERICAN CENTY ETF TR
US LARGE CAP VLU
025072349
12023605
187109
SH
SOLE
0
0
187109
AMERICAN CENTY ETF TR
US SML CP VALU
025072877
1126928
12026
SH
SOLE
0
0
12026
APPLE INC
COM
037833100
4276540
24939
SH
SOLE
0
0
24939
APPLE INC
COM
037833100
1217508
7100
SH
Put
SOLE
0
0
7100
ARK ETF TR
INNOVATION ETF
00214Q104
393979
7867
SH
SOLE
0
0
7867
AXON ENTERPRISE INC
COM
05464C101
210881
674
SH
SOLE
0
0
674
BANK AMERICA CORP
COM
060505104
176821
4663
SH
SOLE
0
0
4663
BANK AMERICA CORP
COM
060505104
79632
2100
SH
Put
SOLE
0
0
2100
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
283010
673
SH
SOLE
0
0
673
CBRE GBL REAL ESTATE INC FD
COM
12504G100
80076
14884
SH
SOLE
0
0
14884
CHEVRON CORP NEW
COM
166764100
298089
1890
SH
SOLE
0
0
1890
CHEVRON CORP NEW
COM
166764100
78870
500
SH
Put
SOLE
0
0
500
CISCO SYS INC
COM
17275R102
405096
8117
SH
SOLE
0
0
8117
CISCO SYS INC
COM
17275R102
204631
4100
SH
Put
SOLE
0
0
4100
COUPANG INC
CL A
22266T109
828160
46552
SH
SOLE
0
0
46552
DIMENSIONAL ETF TRUST
US CORE EQT MKT
25434V104
302953
8291
SH
SOLE
0
0
8291
DIMENSIONAL ETF TRUST
INTL CORE EQT MK
25434V203
1747341
57821
SH
SOLE
0
0
57821
DIMENSIONAL ETF TRUST
EMGR CRE EQT MNG
25434V302
2386084
96524
SH
SOLE
0
0
96524
DIMENSIONAL ETF TRUST
US CORE EQUITY 2
25434V708
5767902
180529
SH
SOLE
0
0
180529
DIMENSIONAL ETF TRUST
US REAL ESTATE E
25434V823
826720
36957
SH
SOLE
0
0
36957
DIMENSIONAL ETF TRUST
NATL MUN BD ETF
25434V849
957103
19902
SH
SOLE
0
0
19902
DIMENSIONAL ETF TRUST
WORLD EX US CORE
25434V880
1360480
53478
SH
SOLE
0
0
53478
ELI LILLY & CO
COM
532457108
807522
1038
SH
SOLE
0
0
1038
ELI LILLY & CO
COM
532457108
77796
100
SH
Put
SOLE
0
0
100
EXCHANGE TRADED CONCEPTS TRU
EMQQ EM INTERN
301505889
263223
8407
SH
SOLE
0
0
8407
EXXON MOBIL CORP
COM
30231G102
411955
3544
SH
SOLE
0
0
3544
EXXON MOBIL CORP
COM
30231G102
46496
600
SH
Put
SOLE
0
0
600
HNR ACQUISITION CORP
*W EXP 02/04/202
40472A128
23853
170500
SH
SOLE
0
0
170500
HOME DEPOT INC
COM
437076102
690480
1800
SH
Put
SOLE
0
0
1800
HOME DEPOT INC
COM
437076102
1182328
3082
SH
SOLE
0
0
3082
INTEL CORP
COM
458140100
799660
18104
SH
SOLE
0
0
18104
INTEL CORP
COM
458140100
61838
1400
SH
Put
SOLE
0
0
1400
INVESCO EXCH TRADED FD TR II
CALIF AMT MUN
46138E206
201895
8118
SH
SOLE
0
0
8118
INVESCO QQQ TR
UNIT SER 1
46090E103
799218
1800
SH
Put
SOLE
0
0
1800
INVESCO QQQ TR
UNIT SER 1
46090E103
1159310
2611
SH
SOLE
0
0
2611
ISHARES TR
IBOXX INV CP ETF
464287242
3356200
30813
SH
SOLE
0
0
30813
ISHARES TR
US TREAS BD ETF
46429B267
1918851
84271
SH
SOLE
0
0
84271
ISHARES TR
CORE US AGGBD ET
464287226
1800627
18385
SH
SOLE
0
0
18385
ISHARES TR
CALIF MUN BD ETF
464288356
3004316
52213
SH
SOLE
0
0
52213
ISHARES TR
IBOXX HI YD ETF
464288513
1030457
13257
SH
SOLE
0
0
13257
ISHARES TR
CORE S&P500 ETF
464287200
229218
436
SH
SOLE
0
0
436
ISHARES TR
SHRT NAT MUN ETF
464288158
891357
8511
SH
SOLE
0
0
8511
ISHARES TR
20 YR TR BD ETF
464287432
3331708
35211
SH
SOLE
0
0
35211
ISHARES TR
RUS 1000 GRW ETF
464287614
412549
1224
SH
SOLE
0
0
1224
ISHARES TR
S&P MC 400VL ETF
464287705
1477877
12494
SH
SOLE
0
0
12494
ISHARES TR
S&P 100 ETF
464287101
221432
895
SH
SOLE
0
0
895
JOHNSON & JOHNSON
COM
478160104
430435
2721
SH
SOLE
0
0
2721
JOHNSON & JOHNSON
COM
478160104
205647
1300
SH
Put
SOLE
0
0
1300
JPMORGAN CHASE & CO
COM
46625H100
226790
1132
SH
SOLE
0
0
1132
JPMORGAN CHASE & CO
COM
46625H100
80120
400
SH
Put
SOLE
0
0
400
MCDONALDS CORP
COM
580135101
274901
975
SH
SOLE
0
0
975
MCDONALDS CORP
COM
580135101
140975
500
SH
Put
SOLE
0
0
500
MERCK & CO INC
COM
58933Y105
105560
800
SH
Put
SOLE
0
0
800
MERCK & CO INC
COM
58933Y105
238566
1808
SH
SOLE
0
0
1808
META PLATFORMS INC
CL A
30303M102
388464
800
SH
Put
SOLE
0
0
800
META PLATFORMS INC
CL A
30303M102
980386
2019
SH
SOLE
0
0
2019
MICROSOFT CORP
COM
594918104
631080
1500
SH
Put
SOLE
0
0
1500
MICROSOFT CORP
COM
594918104
1783390
4239
SH
SOLE
0
0
4239
MIMEDX GROUP INC
COM
602496101
77000
10000
SH
SOLE
0
0
10000
NIKE INC
CL B
654106103
357315
3802
SH
SOLE
0
0
3802
NIKE INC
CL B
654106103
300736
3200
SH
Put
SOLE
0
0
3200
NUVEEN CR STRATEGIES INCOME
COM SHS
67073D102
81606
14651
SH
SOLE
0
0
14651
NUVEEN PFD & INCOME OPPORTUN
COM
67073B106
78982
10985
SH
SOLE
0
0
10985
NVIDIA CORPORATION
COM
67066G104
90356
100
SH
Put
SOLE
0
0
100
NVIDIA CORPORATION
COM
67066G104
837600
927
SH
SOLE
0
0
927
ORACLE CORP
COM
68389X105
453931
3614
SH
SOLE
0
0
3614
PEPSICO INC
COM
713448108
157509
900
SH
Put
SOLE
0
0
900
PEPSICO INC
COM
713448108
541571
3095
SH
SOLE
0
0
3095
PROCTER AND GAMBLE CO
COM
742718109
113575
700
SH
Put
SOLE
0
0
700
PROCTER AND GAMBLE CO
COM
742718109
232018
1430
SH
SOLE
0
0
1430
PRUDENTIAL FINL INC
COM
744320102
152972
1303
SH
SOLE
0
0
1303
PRUDENTIAL FINL INC
COM
744320102
70440
600
SH
Put
SOLE
0
0
600
QUALCOMM INC
COM
747525103
1765013
10425
SH
SOLE
0
0
10425
QUALCOMM INC
COM
747525103
965010
5700
SH
Put
SOLE
0
0
5700
RTX CORPORATION
COM
75513E101
325458
3337
SH
SOLE
0
0
3337
RTX CORPORATION
COM
75513E101
48765
500
SH
Put
SOLE
0
0
500
SCHWAB STRATEGIC TR
INT-TRM U.S TRES
808524854
4357225
88832
SH
SOLE
0
0
88832
SCHWAB STRATEGIC TR
US LCAP GR ETF
808524300
8244096
88914
SH
SOLE
0
0
88914
SPDR S&P 500 ETF TR
TR UNIT
78462F103
559162
1069
SH
SOLE
0
0
1069
SPDR S&P 500 ETF TR
TR UNIT
78462F103
156921
300
SH
Put
SOLE
0
0
300
SPDR S&P 500 ETF TR
TR UNIT
78462F103
23642764
45200
SH
Call
SOLE
0
0
45200
SPDR SER TR
NUVEEN BLOOMBERG
78464A284
1019060
39668
SH
SOLE
0
0
39668
SPDR SER TR
PRTFLO S&P500 VL
78464A508
321091
6409
SH
SOLE
0
0
6409
SPDR SER TR
S&P 400 MDCP GRW
78464A821
1350844
15475
SH
SOLE
0
0
15475
SPDR SER TR
NUVEEN BLMBRG SH
78468R739
395064
8328
SH
SOLE
0
0
8328
SPDR SER TR
PRTFLO S&P500 GW
78464A409
323104
4417
SH
SOLE
0
0
4417
SSGA ACTIVE ETF TR
BLACKSTONE SENR
78467V608
1067349
25347
SH
SOLE
0
0
25347
SSGA ACTIVE ETF TR
SPDR TR TACTIC
78467V848
2122348
52992
SH
SOLE
0
0
52992
STARBUCKS CORP
COM
855244109
335493
3671
SH
SOLE
0
0
3671
STARBUCKS CORP
COM
855244109
283309
3100
SH
Put
SOLE
0
0
3100
STRYKER CORPORATION
COM
863667101
878982
2456
SH
SOLE
0
0
2456
TEXAS INSTRS INC
COM
882508104
239713
1376
SH
SOLE
0
0
1376
TEXAS INSTRS INC
COM
882508104
139368
800
SH
Put
SOLE
0
0
800
UNITEDHEALTH GROUP INC
COM
91324P102
446219
902
SH
SOLE
0
0
902
UNITEDHEALTH GROUP INC
COM
91324P102
98940
200
SH
Put
SOLE
0
0
200
VANGUARD BD INDEX FDS
TOTAL BND MRKT
921937835
3440410
47369
SH
SOLE
0
0
47369
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
435034
905
SH
SOLE
0
0
905
VANGUARD INDEX FDS
VALUE ETF
922908744
313343
1924
SH
SOLE
0
0
1924
VANGUARD INDEX FDS
SML CP GRW ETF
922908595
993884
3812
SH
SOLE
0
0
3812
VANGUARD SCOTTSDALE FDS
SHORT TERM TREAS
92206C102
5431985
93542
SH
SOLE
0
0
93542
VANGUARD WORLD FD
INF TECH ETF
92204A702
256927
490
SH
SOLE
0
0
490
VIRTUS CONVERTIBLE & INC FD
COM
92838U108
39429
13187
SH
SOLE
0
0
13187
VIRTUS DIVIDEND INTEREST & P
COM
92840R101
163597
12801
SH
SOLE
0
0
12801
WALMART INC
COM
931142103
198561
3300
SH
Put
SOLE
0
0
3300
WALMART INC
COM
931142103
614783
10217
SH
SOLE
0
0
10217
ZENTALIS PHARMACEUTICALS INC
COM
98943L107
236400
15000
SH
SOLE
0
0
15000