0001214659-24-000023.txt : 20240102 0001214659-24-000023.hdr.sgml : 20240102 20240102092456 ACCESSION NUMBER: 0001214659-24-000023 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230630 FILED AS OF DATE: 20240102 DATE AS OF CHANGE: 20240102 EFFECTIVENESS DATE: 20240102 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Southland Equity Partners LLC CENTRAL INDEX KEY: 0002006517 ORGANIZATION NAME: IRS NUMBER: 272714283 STATE OF INCORPORATION: VA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-23481 FILM NUMBER: 24500591 BUSINESS ADDRESS: STREET 1: 1443 WESTHAMPTON VIEW LANE CITY: WILDWOOD STATE: MO ZIP: 63005 BUSINESS PHONE: 770-998-5879 MAIL ADDRESS: STREET 1: 1443 WESTHAMPTON VIEW LANE CITY: WILDWOOD STATE: MO ZIP: 63005 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0002006517 XXXXXXXX 06-30-2023 06-30-2023 false Southland Equity Partners LLC

1443 WESTHAMPTON VIEW LANE WILDWOOD MO 63005

13F HOLDINGS REPORT 028-23481 N PETER KRUSSEL 770-998-5879 /s/ Peter Krussel WILDWOOD MO 01-02-2024 0 182 296348883 INFORMATION TABLE 2 infotable.xml ABBOTT LABS COM 002824100 436915 4008 SH SOLE 4008 0 0 ABBVIE INC COM 00287Y109 858788 6374 SH SOLE 6374 0 0 ABSOLUTE SHS TR WBI BBR YLD 3000 00400R700 273578 11771 SH SOLE 11771 0 0 ABSOLUTE SHS TR WBI PWR FCTR ETF 00400R858 493173 19012 SH SOLE 19012 0 0 ABSOLUTE SHS TR WBI BBR VAL 3000 00400R601 206670 7149 SH SOLE 7149 0 0 ALPHABET INC CAP STK CL C 02079K107 386983 3199 SH SOLE 3199 0 0 ALPHABET INC CAP STK CL A 02079K305 266333 2225 SH SOLE 2225 0 0 ALPS ETF TR ALERIAN MLP 00162Q452 206205 5259 SH SOLE 5259 0 0 AMAZON COM INC COM 023135106 1550502 11894 SH SOLE 11894 0 0 AMERICAN CENTY ETF TR DIVERSIFID CRP 025072109 354553 7773 SH SOLE 7773 0 0 AMERICAN ELEC PWR CO INC COM 025537101 229108 2721 SH SOLE 2721 0 0 AMGEN INC COM 031162100 292178 1316 SH SOLE 1316 0 0 APPLE INC COM 037833100 25456445 131239 SH SOLE 131239 0 0 AT&T INC COM 00206R102 495364 31057 SH SOLE 31057 0 0 BANK AMERICA CORP COM 060505104 276308 9631 SH SOLE 9631 0 0 BANK MONTREAL QUE COM 063671101 244881 2712 SH SOLE 2712 0 0 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 2345398 6878 SH SOLE 6878 0 0 BLACKSTONE INC COM 09260D107 687617 7396 SH SOLE 7396 0 0 CAMBRIA ETF TR TAIL RISK 132061862 418305 30803 SH SOLE 30803 0 0 CAMBRIA ETF TR SHSHLD YIELD ETF 132061201 480552 7856 SH SOLE 7856 0 0 CHEVRON CORP NEW COM 166764100 804098 5110 SH SOLE 5110 0 0 CINTAS CORP COM 172908105 413073 831 SH SOLE 831 0 0 CISCO SYS INC COM 17275R102 328549 6350 SH SOLE 6350 0 0 COCA COLA CO COM 191216100 231302 3841 SH SOLE 3841 0 0 COMCAST CORP NEW CL A 20030N101 276658 6658 SH SOLE 6658 0 0 CONOCOPHILLIPS COM 20825C104 297879 2875 SH SOLE 2875 0 0 COSTCO WHSL CORP NEW COM 22160K105 269970 501 SH SOLE 501 0 0 CSX CORP COM 126408103 263564 7729 SH SOLE 7729 0 0 DEERE & CO COM 244199105 350895 866 SH SOLE 866 0 0 DUKE ENERGY CORP NEW COM NEW 26441C204 248400 2768 SH SOLE 2768 0 0 ENBRIDGE INC COM 29250N105 324669 8724 SH SOLE 8724 0 0 ENERGY TRANSFER L P COM UT LTD PTN 29273V100 537591 42330 SH SOLE 42330 0 0 ENTERPRISE PRODS PARTNERS L COM 293792107 279181 10595 SH SOLE 10595 0 0 EXXON MOBIL CORP COM 30231G102 438234 4086 SH SOLE 4086 0 0 FIRST TR EXCH TRADED FD III CALIF MUN INCM 33739P863 2029340 41424 SH SOLE 41424 0 0 FIRST TR EXCH TRADED FD III MANAGD MUN ETF 33739N108 1376925 27169 SH SOLE 27169 0 0 FIRST TR EXCHANGE TRADED FD MATERIALS ALPH 33734X168 496445 7734 SH SOLE 7734 0 0 FIRST TR EXCHANGE TRADED FD INDLS PROD DUR 33734X150 424596 7066 SH SOLE 7066 0 0 FIRST TR EXCHANGE TRADED FD FINLS ALPHADEX 33734X135 433550 11500 SH SOLE 11500 0 0 FIRST TR EXCHANGE TRADED FD INTL EQUITY OPP 33734X853 514502 13105 SH SOLE 13105 0 0 FIRST TR EXCHANGE-TRADED FD DJ INTERNT IDX 33733E302 6095011 37395 SH SOLE 37395 0 0 FIRST TR EXCHANGE-TRADED FD CAP STRENGTH ETF 33733E104 5503319 73299 SH SOLE 73299 0 0 FIRST TR EXCHANGE-TRADED FD FST LOW OPPT EFT 33739Q200 440042 9231 SH SOLE 9231 0 0 FIRST TR EXCHANGE-TRADED FD FIRST TR ENH NEW 33739Q408 346717 5836 SH SOLE 5836 0 0 FIRST TR EXCHANGE-TRADED FD SENIOR LN FD 33738D309 342785 7567 SH SOLE 7567 0 0 FIRST TR EXCHANGE-TRADED FD RISNG DIVD ACHIV 33738R506 343830 7300 SH SOLE 7300 0 0 FIRST TR EXCHANGE-TRADED FD SMID RISNG ETF 33741X102 208616 7369 SH SOLE 7369 0 0 FIRST TR MID CAP CORE ALPHAD COM SHS 33735B108 685810 7120 SH SOLE 7120 0 0 FIRST TR MORNINGSTAR DIVID L SHS 336917109 13724059 403530 SH SOLE 403530 0 0 FIRST TR NASDAQ 100 TECH IND SHS 337345102 9376129 63714 SH SOLE 63714 0 0 FIRST TR VALUE LINE DIVID IN SHS 33734H106 2910993 72611 SH SOLE 72611 0 0 FLEXSHARES TR INT QLTDVDYNAM 33939L829 294738 11139 SH SOLE 11139 0 0 FRANKLIN TEMPLETON ETF TR US MID CP MLTFCT 35473P884 380348 8471 SH SOLE 8471 0 0 HOME DEPOT INC COM 437076102 945934 3045 SH SOLE 3045 0 0 INDEPENDENCE RLTY TR INC COM 45378A106 562652 30881 SH SOLE 30881 0 0 INNOVATOR ETFS TR US EQTY PWR BUF 45782C383 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45782C573 1193598 35199 SH SOLE 35199 0 0 INNOVATOR ETFS TR US EQT ULTRA BF 45782C300 611887 18695 SH SOLE 18695 0 0 INNOVATOR ETFS TR US EQTY PWR BUF 45782C540 709563 21321 SH SOLE 21321 0 0 INTERNATIONAL BUSINESS MACHS COM 459200101 278094 2078 SH SOLE 2078 0 0 INVESCO EXCH TRADED FD TR II S&P 500 MOMNTM 46138E339 360645 6447 SH SOLE 6447 0 0 INVESCO EXCH TRADED FD TR II S&P INTL MOMNT 46138E222 324619 9828 SH SOLE 9828 0 0 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 257830 1723 SH SOLE 1723 0 0 INVESCO EXCHANGE TRADED FD T S&P MDCP MOMNTUM 46137V464 1674850 21062 SH SOLE 21062 0 0 INVESCO EXCHANGE TRADED FD T INTL DIVI ACHI 46137V548 1061557 58812 SH SOLE 58812 0 0 INVESCO EXCHANGE TRADED FD T S&P SMCP VLU MNT 46137V480 387588 8346 SH SOLE 8346 0 0 INVESCO QQQ TR UNIT SER 1 46090E103 4182524 11322 SH SOLE 11322 0 0 IRON MTN INC DEL COM 46284V101 303878 5348 SH SOLE 5348 0 0 ISHARES TR 1 3 YR TREAS BD 464287457 445291 5492 SH SOLE 5492 0 0 ISHARES TR BLACKROCK ULTRA 46434V878 652039 12963 SH SOLE 12963 0 0 ISHARES TR SELECT DIVID ETF 464287168 367823 3246 SH SOLE 3246 0 0 ISHARES TR CORE DIV GRWTH 46434V621 1837508 35659 SH SOLE 35659 0 0 ISHARES TR 0-5 YR TIPS ETF 46429B747 1145238 11734 SH SOLE 11734 0 0 ISHARES TR CORE S&P MCP ETF 464287507 461647 1766 SH SOLE 1766 0 0 ISHARES TR MSCI USA MMENTM 46432F396 3237129 22441 SH SOLE 22441 0 0 ISHARES TR CORE S&P SCP ETF 464287804 362040 3633 SH SOLE 3633 0 0 ISHARES TR MSCI USA MIN VOL 46429B697 1208754 16262 SH SOLE 16262 0 0 ISHARES TR MSCI INTL MOMENT 46434V449 1449116 43648 SH SOLE 43648 0 0 ISHARES TR EXPND TEC SC ETF 464287549 300546 765 SH SOLE 765 0 0 ISHARES TR MSCI INTL QUALTY 46434V456 557781 15668 SH SOLE 15668 0 0 ISHARES TR CORE MSCI PAC 46434V696 277559 4833 SH SOLE 4833 0 0 J P MORGAN EXCHANGE TRADED F NASDAQ EQT PREM 46654Q203 288721 5969 SH SOLE 5969 0 0 J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 46641Q332 203780 3683 SH SOLE 3683 0 0 JOHNSON & JOHNSON COM 478160104 1209802 7309 SH SOLE 7309 0 0 JPMORGAN CHASE & CO COM 46625H100 644955 4435 SH SOLE 4435 0 0 KIMBERLY-CLARK CORP COM 494368103 297007 2151 SH SOLE 2151 0 0 LILLY ELI & CO COM 532457108 356146 759 SH SOLE 759 0 0 LOCKHEED MARTIN CORP COM 539830109 275590 599 SH SOLE 599 0 0 MCDONALDS CORP COM 580135101 1532859 5137 SH SOLE 5137 0 0 MICROSOFT CORP COM 594918104 2885434 8473 SH SOLE 8473 0 0 MONDELEZ INTL INC CL A 609207105 202303 2774 SH SOLE 2774 0 0 MPLX LP COM UNIT REP LTD 55336V100 233236 6872 SH SOLE 6872 0 0 NEXPOINT RESIDENTIAL TR INC COM 65341D102 218713 4809 SH SOLE 4809 0 0 NNN REIT INC COM 637417106 826463 19314 SH SOLE 19314 0 0 NOVARTIS AG SPONSORED ADR 66987V109 287153 2846 SH SOLE 2846 0 0 NOVO-NORDISK A S ADR 670100205 417521 2580 SH SOLE 2580 0 0 NUVEEN CA QUALTY MUN INCOME COM 67066Y105 737646 67550 SH SOLE 67550 0 0 NVIDIA CORPORATION COM 67066G104 765243 1809 SH SOLE 1809 0 0 OMEGA HEALTHCARE INVS INC COM 681936100 308956 10067 SH SOLE 10067 0 0 ORACLE CORP COM 68389X105 383470 3220 SH SOLE 3220 0 0 OSISKO GOLD ROYALTIES LTD COM 68827L101 307916 20010 SH SOLE 20010 0 0 PACER FDS TR TRENDPILOT 100 69374H303 872831 14062 SH SOLE 14062 0 0 PEPSICO INC COM 713448108 1021470 5515 SH SOLE 5515 0 0 PFIZER INC COM 717081103 254742 6945 SH SOLE 6945 0 0 PHILIP MORRIS INTL INC COM 718172109 337717 3460 SH SOLE 3460 0 0 PIMCO CORPORATE & INCOME OPP COM 72201B101 157094 11221 SH SOLE 11221 0 0 PIMCO ETF TR ACTIVE BD ETF 72201R775 18267572 199384 SH SOLE 199384 0 0 PROCTER AND GAMBLE CO COM 742718109 4939517 32553 SH SOLE 32553 0 0 QUALCOMM INC COM 747525103 448781 3770 SH SOLE 3770 0 0 REALTY INCOME CORP COM 756109104 634624 10614 SH SOLE 10614 0 0 RENAISSANCE CAP GREENWICH FD IPO ETF 759937204 231461 7077 SH SOLE 7077 0 0 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 2744653 37795 SH SOLE 37795 0 0 SCHWAB STRATEGIC TR SHT TM US TRES 808524862 3950916 82208 SH SOLE 82208 0 0 SELECT SECTOR SPDR TR ENERGY 81369Y506 423345 5216 SH SOLE 5216 0 0 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 220730 2976 SH SOLE 2976 0 0 SELECT SECTOR SPDR TR FINANCIAL 81369Y605 223261 6623 SH SOLE 6623 0 0 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 299394 2256 SH SOLE 2256 0 0 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 339407 1952 SH SOLE 1952 0 0 SOUTHERN CO COM 842587107 321848 4581 SH SOLE 4581 0 0 SPDR DOW JONES INDL AVERAGE UT SER 1 78467X109 238976 695 SH SOLE 695 0 0 SPDR GOLD TR GOLD SHS 78463V107 481329 2700 SH SOLE 2700 0 0 SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 257456 7912 SH SOLE 7912 0 0 SPDR INDEX SHS FDS S&P INTL ETF 78463X772 302529 8797 SH SOLE 8797 0 0 SPDR S&P 500 ETF TR TR UNIT 78462F103 355067 801 SH SOLE 801 0 0 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 263401 550 SH SOLE 550 0 0 SPDR SER TR S&P DIVID ETF 78464A763 298644 2436 SH SOLE 2436 0 0 SPDR SER TR OILGAS EQUIP 78468R549 286962 3671 SH SOLE 3671 0 0 SPDR SER TR PORTFLI TIPS ETF 78464A656 1114970 43149 SH SOLE 43149 0 0 SPDR SER TR S&P1500MOMTILT 78468R705 468260 2524 SH SOLE 2524 0 0 STARBUCKS CORP COM 855244109 338141 3414 SH SOLE 3414 0 0 TESLA INC COM 88160R101 1829511 6989 SH SOLE 6989 0 0 UNITED PARCEL SERVICE INC CL B 911312106 281064 1568 SH SOLE 1568 0 0 VANECK ETF TRUST MRNGSTR WDE MOAT 92189F643 447781 5612 SH SOLE 5612 0 0 VANECK ETF TRUST FALLEN ANGEL HG 92189F437 213635 7693 SH SOLE 7693 0 0 VANGUARD BD INDEX FDS SHORT TRM BOND 921937827 1419480 18784 SH SOLE 18784 0 0 VANGUARD BD INDEX FDS INTERMED TERM 921937819 611258 8125 SH SOLE 8125 0 0 VANGUARD BD INDEX FDS LONG TERM BOND 921937793 420916 5618 SH SOLE 5618 0 0 VANGUARD CHARLOTTE FDS TOTAL INT BD ETF 92203J407 1131205 23142 SH SOLE 23142 0 0 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 13083496 32124 SH SOLE 32124 0 0 VANGUARD INDEX FDS GROWTH ETF 922908736 3195263 11292 SH SOLE 11292 0 0 VANGUARD INDEX FDS EXTEND MKT ETF 922908652 2850934 19156 SH SOLE 19156 0 0 VANGUARD INDEX FDS VALUE ETF 922908744 2272198 15990 SH SOLE 15990 0 0 VANGUARD INDEX FDS MID CAP ETF 922908629 1121715 5095 SH SOLE 5095 0 0 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 497338 3594 SH SOLE 3594 0 0 VANGUARD INDEX FDS SML CP GRW ETF 922908595 297284 1294 SH SOLE 1294 0 0 VANGUARD INDEX FDS TOTAL STK MKT 922908769 558630 2536 SH SOLE 2536 0 0 VANGUARD INDEX FDS SMALL CP ETF 922908751 722294 3632 SH SOLE 3632 0 0 VANGUARD INDEX FDS SM CP VAL ETF 922908611 200796 1214 SH SOLE 1214 0 0 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 2463399 60556 SH SOLE 60556 0 0 VANGUARD INTL EQUITY INDEX F FTSE PACIFIC ETF 922042866 319457 4582 SH SOLE 4582 0 0 VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 346646 6371 SH SOLE 6371 0 0 VANGUARD MALVERN FDS STRM INFPROIDX 922020805 525271 11077 SH SOLE 11077 0 0 VANGUARD MUN BD FDS TAX EXEMPT BD 922907746 844148 16809 SH SOLE 16809 0 0 VANGUARD SCOTTSDALE FDS MTG-BKD SECS ETF 92206C771 540226 11747 SH SOLE 11747 0 0 VANGUARD SCOTTSDALE FDS VNG RUS2000IDX 92206C664 208560 2758 SH SOLE 2758 0 0 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 557961 3435 SH SOLE 3435 0 0 VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 921943858 8133684 176130 SH SOLE 176130 0 0 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 3440079 32432 SH SOLE 32432 0 0 VANGUARD WHITEHALL FDS INTL HIGH ETF 921946794 1935879 30631 SH SOLE 30631 0 0 VANGUARD WORLD FDS INF TECH ETF 92204A702 215774 488 SH SOLE 488 0 0 VERIZON COMMUNICATIONS INC COM 92343V104 671156 18047 SH SOLE 18047 0 0 WALMART INC COM 931142103 281905 1794 SH SOLE 1794 0 0 WASTE MGMT INC DEL COM 94106L109 314757 1815 SH SOLE 1815 0 0 WELLTOWER INC COM 95040Q104 357817 4424 SH SOLE 4424 0 0 WISDOMTREE TR US QTLY DIV GRT 97717X669 717995 10771 SH SOLE 10771 0 0 WISDOMTREE TR US MIDCAP DIVID 97717W505 1287189 30611 SH SOLE 30611 0 0 WISDOMTREE TR EURO QTLY DIV GR 97717X610 574793 18782 SH SOLE 18782 0 0 WISDOMTREE TR EUROPE HEDGED EQ 97717X701 247247 3020 SH SOLE 3020 0 0 WISDOMTREE TR US SMALLCAP DIVD 97717W604 294338 10224 SH SOLE 10224 0 0 WISDOMTREE TR ITL HDG QTLY DIV 97717X594 424717 10573 SH SOLE 10573 0 0