<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:ns2="http://www.sec.gov/edgar/common">
    <headerData>
        <submissionType>144</submissionType>
        <filerInfo>
            <filer>
                <filerCredentials>
                    <cik>0002004884</cik>
                    <ccc>XXXXXXXX</ccc>
                </filerCredentials>
            </filer>
            <liveTestFlag>LIVE</liveTestFlag>



        </filerInfo>
    </headerData>
    <formData>
        <issuerInfo>
            <issuerCik>0000733269</issuerCik>
            <issuerName>LIVERAMP HOLDINGS, INC.</issuerName>
            <secFileNumber>001-38669</secFileNumber>
            <issuerAddress>
                <ns2:street1>225 Bush Street</ns2:street1>
                <ns2:street2>Seventeenth Floor</ns2:street2>
                <ns2:city>San Francisco</ns2:city>
                <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                <ns2:zipCode>94104</ns2:zipCode>
            </issuerAddress>
            <issuerContactPhone>(888) 987-6764</issuerContactPhone>
            <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>KIMBERLY BLOOMSTON</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <relationshipsToIssuer>
                <relationshipToIssuer>Officer</relationshipToIssuer>
            </relationshipsToIssuer>
        </issuerInfo>
        <securitiesInformation>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <brokerOrMarketmakerDetails>
                <name>Morgan Stanley Smith Barney LLC Executive Financial Services</name>
                <address>
                    <ns2:street1>1 New York Plaza</ns2:street1>
                    <ns2:street2>8th Floor</ns2:street2>
                    <ns2:city>New York</ns2:city>
                    <ns2:stateOrCountry>NY</ns2:stateOrCountry>
                    <ns2:zipCode>10004</ns2:zipCode>
                </address>
            </brokerOrMarketmakerDetails>
            <noOfUnitsSold>2528</noOfUnitsSold>
            <aggregateMarketValue>91008.00</aggregateMarketValue>
            <noOfUnitsOutstanding>65264310</noOfUnitsOutstanding>
            <approxSaleDate>02/06/2025</approxSaleDate>
            <securitiesExchangeName>NYSE</securitiesExchangeName>
        </securitiesInformation>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>12/22/2024</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>316</amountOfSecuritiesAcquired>
            <paymentDate>12/22/2024</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>08/22/2024</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>1468</amountOfSecuritiesAcquired>
            <paymentDate>08/22/2024</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <securitiesToBeSold>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <acquiredDate>11/22/2024</acquiredDate>
            <natureOfAcquisitionTransaction>Restricted Stock</natureOfAcquisitionTransaction>
            <nameOfPersonfromWhomAcquired>ISSUER</nameOfPersonfromWhomAcquired>
            <isGiftTransaction>N</isGiftTransaction>
            <amountOfSecuritiesAcquired>744</amountOfSecuritiesAcquired>
            <paymentDate>11/22/2024</paymentDate>
            <natureOfPayment>Not Applicable</natureOfPayment>
        </securitiesToBeSold>
        <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>KIMBERLY BLOOMSTON</name>
                <address>
                    <ns2:street1>225 Bush Street</ns2:street1>
                    <ns2:street2>Seventeenth Floor</ns2:street2>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94104</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>01/27/2025</saleDate>
            <amountOfSecuritiesSold>316</amountOfSecuritiesSold>
            <grossProceeds>10744.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>KIMBERLY BLOOMSTON</name>
                <address>
                    <ns2:street1>225 Bush Street</ns2:street1>
                    <ns2:street2>Seventeenth Floor</ns2:street2>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94104</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>01/27/2025</saleDate>
            <amountOfSecuritiesSold>744</amountOfSecuritiesSold>
            <grossProceeds>25296.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>KIMBERLY BLOOMSTON</name>
                <address>
                    <ns2:street1>225 Bush Street</ns2:street1>
                    <ns2:street2>Seventeenth Floor</ns2:street2>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94104</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>01/27/2025</saleDate>
            <amountOfSecuritiesSold>1320</amountOfSecuritiesSold>
            <grossProceeds>44880.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>KIMBERLY BLOOMSTON</name>
                <address>
                    <ns2:street1>225 Bush Street</ns2:street1>
                    <ns2:street2>Seventeenth Floor</ns2:street2>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94104</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>01/27/2025</saleDate>
            <amountOfSecuritiesSold>149</amountOfSecuritiesSold>
            <grossProceeds>5066.00</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>KIMBERLY BLOOMSTON</name>
                <address>
                    <ns2:street1>225 Bush Street</ns2:street1>
                    <ns2:street2>Seventeenth Floor</ns2:street2>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94104</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>12/30/2024</saleDate>
            <amountOfSecuritiesSold>1215</amountOfSecuritiesSold>
            <grossProceeds>36946.94</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>KIMBERLY BLOOMSTON</name>
                <address>
                    <ns2:street1>225 Bush Street</ns2:street1>
                    <ns2:street2>Seventeenth Floor</ns2:street2>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94104</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>12/30/2024</saleDate>
            <amountOfSecuritiesSold>2867</amountOfSecuritiesSold>
            <grossProceeds>87182.60</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>KIMBERLY BLOOMSTON</name>
                <address>
                    <ns2:street1>225 Bush Street</ns2:street1>
                    <ns2:street2>Seventeenth Floor</ns2:street2>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94104</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>12/30/2024</saleDate>
            <amountOfSecuritiesSold>3650</amountOfSecuritiesSold>
            <grossProceeds>110992.85</grossProceeds>
        </securitiesSoldInPast3Months>
        <securitiesSoldInPast3Months>
            <sellerDetails>
                <name>KIMBERLY BLOOMSTON</name>
                <address>
                    <ns2:street1>225 Bush Street</ns2:street1>
                    <ns2:street2>Seventeenth Floor</ns2:street2>
                    <ns2:city>San Francisco</ns2:city>
                    <ns2:stateOrCountry>CA</ns2:stateOrCountry>
                    <ns2:zipCode>94104</ns2:zipCode>
                </address>
            </sellerDetails>
            <securitiesClassTitle>Common</securitiesClassTitle>
            <saleDate>12/30/2024</saleDate>
            <amountOfSecuritiesSold>1997</amountOfSecuritiesSold>
            <grossProceeds>60726.77</grossProceeds>
        </securitiesSoldInPast3Months>
        <noticeSignature>
            <noticeDate>02/06/2025</noticeDate>
            <planAdoptionDates>
                <planAdoptionDate>09/30/2024</planAdoptionDate>
            </planAdoptionDates>
            <signature>/s/ Kimberly Diane Bloomston</signature>
        </noticeSignature>
    </formData>
</edgarSubmission>
