<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <!-- Generated by Workiva -->
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0002003203</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001868726</issuerCik>
      <issuerName>OLAPLEX HOLDINGS, INC.</issuerName>
      <secFileNumber>001-40860</secFileNumber>
      <issuerAddress>
        <com:street1>432 PARK AVENUE SOUTH</com:street1>
        <com:street2>THIRD FLOOR</com:street2>
        <com:city>NEW YORK</com:city>
        <com:stateOrCountry>NY</com:stateOrCountry>
        <com:zipCode>10016</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>3106910776</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Amanda Baldwin</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Director</relationshipToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Morgan Stanley Smith Barney LLC Executive Services</name>
        <address>
          <com:street1>200 W Civic Center Dr - 4th Floor</com:street1>
          <com:city>Sandy</com:city>
          <com:stateOrCountry>UT</com:stateOrCountry>
          <com:zipCode>84070</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>402248</noOfUnitsSold>
      <aggregateMarketValue>526944.88</aggregateMarketValue>
      <noOfUnitsOutstanding>669402641</noOfUnitsOutstanding>
      <approxSaleDate>03/12/2026</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <acquiredDate>03/11/2026</acquiredDate>
      <natureOfAcquisitionTransaction>Restricted Stock Units</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Issuer</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>402248</amountOfSecuritiesAcquired>
      <paymentDate>03/11/2026</paymentDate>
      <natureOfPayment>Compensation</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>N</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <securitiesSoldInPast3Months>
      <sellerDetails>
        <name>Amanda Baldwin</name>
        <address>
          <com:street1>432 PARK AVENUE SOUTH</com:street1>
          <com:street2>THIRD FLOOR</com:street2>
          <com:city>NEW YORK</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10016</com:zipCode>
        </address>
      </sellerDetails>
      <securitiesClassTitle>Common</securitiesClassTitle>
      <saleDate>12/12/2025</saleDate>
      <amountOfSecuritiesSold>398560</amountOfSecuritiesSold>
      <grossProceeds>475834.01</grossProceeds>
    </securitiesSoldInPast3Months>
    <remarks>Proposed securities to be sold on March 12, 2026 represent an estimate of shares expected to be sold pursuant to an automatic "sell to cover" transaction to cover tax withholding obligations and fees arising due to the vesting of restricted stock units on March 11, 2026. Such sell to cover transaction does not represent a discretionary trade by the Reporting Person. The actual number of shares sold will depend on the sale price of the Issuer's common stock in such transaction. Securities sold on December 12, 2025 were shares sold pursuant to an automatic "sell to cover" transaction to cover tax withholding obligations and fees arising due to the vesting of restricted stock units on December 11, 2025 and did not represent a discretionary trade by the Reporting Person. Such sale was reported in a Form 4 filed by the Reporting Person on December 15, 2025.</remarks>
    <noticeSignature>
      <noticeDate>03/12/2026</noticeDate>
      <signature>/s/ John Duffy, attorney-in-fact</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
