0001104659-24-012215.txt : 20240208
0001104659-24-012215.hdr.sgml : 20240208
20240208142518
ACCESSION NUMBER: 0001104659-24-012215
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20231231
FILED AS OF DATE: 20240208
DATE AS OF CHANGE: 20240208
EFFECTIVENESS DATE: 20240208
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: HARMONY ASSET MANAGEMENT LLC
CENTRAL INDEX KEY: 0002002815
ORGANIZATION NAME:
IRS NUMBER: 710935848
STATE OF INCORPORATION: AZ
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-23648
FILM NUMBER: 24608402
BUSINESS ADDRESS:
STREET 1: 15169 N. SCOTTSDALE ROAD
STREET 2: SUITE 205
CITY: SCOTTSDALE
STATE: AZ
ZIP: 85254
BUSINESS PHONE: 480-314-5967
MAIL ADDRESS:
STREET 1: 15169 N. SCOTTSDALE ROAD
STREET 2: SUITE 205
CITY: SCOTTSDALE
STATE: AZ
ZIP: 85254
13F-HR
1
primary_doc.xml
X0202
13F-HR
LIVE
false
false
false
0002002815
XXXXXXXX
12-31-2023
12-31-2023
false
HARMONY ASSET MANAGEMENT LLC
15169 N. Scottsdale Road
Suite 205
Scottsdale
AZ
85254
13F HOLDINGS REPORT
028-23648
N
Alan Rosenfield
Managing Director & CCO
480-314-5967
/s/ Alan Rosenfield
Scottsdale
AZ
02-08-2024
0
134
236547528
INFORMATION TABLE
2
infotable.xml
AbbVie Inc
COM
00287Y109
3364260
21709
SH
SOLE
0
0
21709
Adobe Inc
COM
00724F101
3547533
5946
SH
SOLE
0
0
5946
Advanced Micro Devices
COM
007903107
315126
2138
SH
SOLE
0
0
2138
AFLAC Inc
COM
001055102
520823
6313
SH
SOLE
0
0
6313
Air Products & Chemicals Inc
COM
009158106
1543137
5636
SH
SOLE
0
0
5636
Alphabet Inc Class A
CAP STK CL A
02079K305
6842484
48983
SH
SOLE
0
0
48983
Alphabet Inc Class C
CAP STK CL C
02079K107
778638
5525
SH
SOLE
0
0
5525
Amazon.com Inc
COM
023135106
7074637
46562
SH
SOLE
0
0
46562
American Intl Group Inc
COM
026874784
226624
3345
SH
SOLE
0
0
3345
American Tower Corp
COM
03027X100
3728625
17272
SH
SOLE
0
0
17272
Amgen Inc
COM
031162100
2343259
8136
SH
SOLE
0
0
8136
Apple Inc
COM
037833100
14446657
75036
SH
SOLE
0
0
75036
Applied Materials Inc
COM
038222105
4385533
27060
SH
SOLE
0
0
27060
Arista Networks Inc
COM
040413106
247286
1050
SH
SOLE
0
0
1050
Associated Banc Corp
COM
045487105
211761
9900
SH
SOLE
0
0
9900
AT&T Inc
COM
00206R102
226497
13498
SH
SOLE
0
0
13498
Axsome Therapeutics Inc
COM
05464T104
402494
5057
SH
SOLE
0
0
5057
Baker Hughes Company
COM
05722G100
328854
9621
SH
SOLE
0
0
9621
Bank of America Corp
COM
060505104
1893180
56228
SH
SOLE
0
0
56228
Berkshire Hathaway Inc Class B
CLASS B
084670702
251512
705
SH
SOLE
0
0
705
BlackRock Inc
COM
09247X101
2105809
2594
SH
SOLE
0
0
2594
Blackstone Inc
COM
09260D107
1073282
8198
SH
SOLE
0
0
8198
Boeing Co
COM
097023105
618739
2374
SH
SOLE
0
0
2374
Broadcom Inc
COM
11135F101
939603
842
SH
SOLE
0
0
842
Brown & Brown Inc
COM
115236101
1024624
14409
SH
SOLE
0
0
14409
Carrier Global Corp
COM
14448C104
3205538
55797
SH
SOLE
0
0
55797
CBOE Global Markets Inc
COM
12503M108
13225939
74070
SH
SOLE
0
0
74070
Cheniere Energy Partners LP
COM
16411Q101
433173
8700
SH
SOLE
0
0
8700
Chevron Corp
COM
166764100
4306065
28869
SH
SOLE
0
0
28869
Cisco Systems Inc
COM
17275R102
2317201
45867
SH
SOLE
0
0
45867
CME Group Inc
COM
12572Q105
3450681
16385
SH
SOLE
0
0
16385
Coca Cola Company
COM
191216100
996035
16902
SH
SOLE
0
0
16902
ConocoPhillips
COM
20825C104
2644887
22787
SH
SOLE
0
0
22787
Costco Wholesale Corp
COM
22160K105
312231
473
SH
SOLE
0
0
473
Crowdstrike Hldgs Inc Cl A
CL A
22788C105
294129
1152
SH
SOLE
0
0
1152
CVS Health Corp
COM
126650100
1398749
17715
SH
SOLE
0
0
17715
Deere & Company
COM
244199105
425862
1065
SH
SOLE
0
0
1065
Devon Energy Corporation
COM
25179M103
892331
19698
SH
SOLE
0
0
19698
Dover Corp
COM
260003108
14017628
91136
SH
SOLE
0
0
91136
Duke Energy Corp
COM
26441C204
1568738
16166
SH
SOLE
0
0
16166
Eagle Materials Inc
COM
26969P108
334910
1651
SH
SOLE
0
0
1651
Eli Lilly and Company
COM
532457108
2736379
4694
SH
SOLE
0
0
4694
Energy Transfer LP
COM
29273V100
243624
17654
SH
SOLE
0
0
17654
Enterprise Products Partners LP
COM
293792107
237147
9000
SH
SOLE
0
0
9000
Exxon Mobil Corporation
COM
30231G102
4202037
42029
SH
SOLE
0
0
42029
First Horizon National
COM
320517105
928896
65600
SH
SOLE
0
0
65600
First Trust Consumer Discretionary Alphadex
CONSUMR DISCRE
33734X101
791726
13424
SH
SOLE
0
0
13424
First Trust Dow Jones Internet Index
DJ INTERNT IDX
33733E302
884993
4744
SH
SOLE
0
0
4744
First Trust Industrials/Producer Durables Alphadex ETF
INDLS PROD DUR
33734X150
1538239
23716
SH
SOLE
0
0
23716
First Trust Nasdaq 100 Technology Index
SHS
337345102
567645
3235
SH
SOLE
0
0
3235
First Trust Nasdaq Semiconductor ETF
NASDQ SEMCNDTR
33738R811
2200495
26990
SH
SOLE
0
0
26990
Generac Holdings Inc.
COM
368736104
1647164
12745
SH
SOLE
0
0
12745
General Mills Inc
COM
370334104
724552
11123
SH
SOLE
0
0
11123
Gladstone Cap Corp
COM
376535100
160500
15000
SH
SOLE
0
0
15000
Goldman Sachs Group Inc
COM
38141G104
670758
1739
SH
SOLE
0
0
1739
Home Depot Inc
COM
437076102
4572320
13194
SH
SOLE
0
0
13194
Intercontinental Exchange Inc
COM
45866F104
3422948
26652
SH
SOLE
0
0
26652
International Business Machines
COM
459200101
404173
2471
SH
SOLE
0
0
2471
Invesco Dynamic Large Cap Growth
LARGE CAP GROWTH
46137V746
460940
5932
SH
SOLE
0
0
5932
Invesco Large Cap Value ETF
LARGE CAP VALUE
46137V738
335286
6608
SH
SOLE
0
0
6608
Invesco Ltd
COM
G491BT108
1554310
87125
SH
SOLE
0
0
87125
Invesco QQQ Trust Series 1
UNIT SER 1
46090E103
3111853
7599
SH
SOLE
0
0
7599
Invesco S&P 500 Equal Weight
S&P500 EQL WGT
46137V357
882206
5591
SH
SOLE
0
0
5591
Invesco S&P 500 High Dividend Low Volatility ETF
S&P500 HDL VOL
46138E362
262051
6179
SH
SOLE
0
0
6179
iShares Core S&P Mid-Cap ETF
CORE S&P MCP ETF
464287507
312348
1127
SH
SOLE
0
0
1127
iShares Core S&P Small-Cap ETF
CORE S&P SCP ETF
464287804
848897
7842
SH
SOLE
0
0
7842
iShares Dow Jones US Basic Materials Sector Index
U.S. BAS MTL ETF
464287838
1034261
7486
SH
SOLE
0
0
7486
iShares Dow Jones US Transportation Index
US TRSPRTION
464287192
968537
3691
SH
SOLE
0
0
3691
iShares Expanded Tech Sector ETF
EXPND TEC SC ETF
464287549
965006
2153
SH
SOLE
0
0
2153
iShares Expanded Tech Software-Sector ETF
EXPANDED TECH
464287515
958122
2362
SH
SOLE
0
0
2362
iShares iBoxx Investment Grade Corporate Bond ETF
IBOXX INV CP ETF
464287242
230173
2080
SH
SOLE
0
0
2080
iShares PHLX SOX Semiconductor
ISHARES SEMICDTR
464287523
1035005
1797
SH
SOLE
0
0
1797
iShares Russell 1000 Value ETF
RUS 1000 VAL ETF
464287598
220113
1332
SH
SOLE
0
0
1332
iShares Russell 2000 ETF
RUSSELL 2000 ETF
464287655
2079155
10359
SH
SOLE
0
0
10359
iShares U.S. Financials ETF
U.S. FINLS ETF
464287788
1026573
12019
SH
SOLE
0
0
12019
iShares U.S. Industrials ETF
US INDUSTRIALS
464287754
1013823
8865
SH
SOLE
0
0
8865
iShares U.S. Technology ETF
U.S. TECH ETF
464287721
1026915
8366
SH
SOLE
0
0
8366
Johnson & Johnson
COM
478160104
2570458
16400
SH
SOLE
0
0
16400
JP Morgan Chase & Co.
COM
46625H100
2082848
12245
SH
SOLE
0
0
12245
Kinder Morgan Inc
COM
49456B101
2911520
165052
SH
SOLE
0
0
165052
Lockheed Martin Corp
COM
539830109
1991083
4393
SH
SOLE
0
0
4393
Lyondellbasell Industries N V
SHS - A -
N53745100
2507783
26376
SH
SOLE
0
0
26376
McDonald's Corporation
COM
580135101
1702000
5740
SH
SOLE
0
0
5740
Medical Marijuana Inc
COM
58463A105
56
15000
SH
SOLE
0
0
15000
Medtronic PLC
COM
G5960L103
266170
3231
SH
SOLE
0
0
3231
Merck & Co Inc
COM
58933Y105
1981548
18176
SH
SOLE
0
0
18176
Meta Platforms Inc
COM
30303M102
242463
685
SH
SOLE
0
0
685
Micron Technology Inc
COM
595112103
328900
3854
SH
SOLE
0
0
3854
Microsoft Corp
COM
594918104
9419941
25050
SH
SOLE
0
0
25050
Monster Beverage Corp
COM
61174X109
1926363
33438
SH
SOLE
0
0
33438
NextEra Energy Inc
COM
65339F101
736655
12128
SH
SOLE
0
0
12128
Novo Nordisk ADR
SPONSORED ADR
670100205
6064756
58625
SH
SOLE
0
0
58625
Nuveen Municipal Value
COM
670928100
495575
57625
SH
SOLE
0
0
57625
NVIDIA Corp
COM
67066G104
6052993
12223
SH
SOLE
0
0
12223
Oneok Inc
COM
682680103
2625276
37386
SH
SOLE
0
0
37386
ONTO Innovation Inc
COM
683344105
352129
2303
SH
SOLE
0
0
2303
Oracle Corporation
COM
68389X105
2734011
25932
SH
SOLE
0
0
25932
Palo Alto Networks Com
COM
697435105
3081275
10449
SH
SOLE
0
0
10449
Paychex Inc
COM
704326107
2013912
16908
SH
SOLE
0
0
16908
Pioneer Natural Resources Co
COM
723787107
218137
970
SH
SOLE
0
0
970
Procter & Gamble Co
COM
742718109
298649
2038
SH
SOLE
0
0
2038
Proshares Short S&P 500
SHORT S&P 500 NE
74347B425
285034
21943
SH
SOLE
0
0
21943
RTX Corporation
COM
75513E101
2241206
26637
SH
SOLE
0
0
26637
Schwab US Dividend Equity
US DIVIDEND EQ
808524797
203800
2677
SH
SOLE
0
0
2677
Searchlight Minerals Corp
COM
812224202
988
247048
SH
SOLE
0
0
247048
Shell PLC A Spons ADR
SPONSORED ADR
780259305
379551
5768
SH
SOLE
0
0
5768
Simply Exchange traded Funds Hedged Equity
HEDGED EQUITY
82889N764
252776
10007
SH
SOLE
0
0
10007
Southern Company
COM
842587107
432217
6164
SH
SOLE
0
0
6164
SPDR Energy Select Sector ETF
ENERGY
81369Y506
353386
4215
SH
SOLE
0
0
4215
SPDR Financial Select Sector
FINANCIAL
81369Y605
276193
7346
SH
SOLE
0
0
7346
SPDR Portfolio S&P 400 Mid Cap
PORTFOLIO S&P400
78464A847
336412
6905
SH
SOLE
0
0
6905
SPDR Portfolio S&P 500 ETF
PORTFOLIO S&P500
78464A854
1585604
28365
SH
SOLE
0
0
28365
SPDR Portfolio SmallCap
PORTFOLIO S&P600
78468R853
362326
8590
SH
SOLE
0
0
8590
SPDR S&P 500 Trust
TR UNIT
78462F103
2999835
6311
SH
SOLE
0
0
6311
SPDR S&P Mid Cap 400 Trust
UTSER1 S&PDCRP
78467Y107
826522
1629
SH
SOLE
0
0
1629
SPDR Technology Select Sector
TECHNOLOGY
81369Y803
225981
1174
SH
SOLE
0
0
1174
Sprott Physical Gold Units
UNIT
85207H104
429903
26987
SH
SOLE
0
0
26987
Super Micro Computer Inc
COM
86800U104
280565
987
SH
SOLE
0
0
987
Target Corporation
COM
87612E106
347647
2441
SH
SOLE
0
0
2441
TD Synnex Corporations
COM
87162W100
2797860
26000
SH
SOLE
0
0
26000
Texas Instruments Inc
COM
882508104
973668
5712
SH
SOLE
0
0
5712
Thermo Fisher Scientific Inc
COM
883556102
204701
386
SH
SOLE
0
0
386
Truist Financial Corp
COM
89832Q109
404532
10957
SH
SOLE
0
0
10957
UnitedHealth Group Inc
COM
91324P102
3255296
6183
SH
SOLE
0
0
6183
VanEck Gold Miners ETF
GOLD MINERS ETF
92189F106
373209
12035
SH
SOLE
0
0
12035
Vanguard Dividend Appreciation
DIV APP ETF
921908844
1039270
6099
SH
SOLE
0
0
6099
Vanguard Growth ETF
GROWTH ETF
922908736
300621
967
SH
SOLE
0
0
967
Vanguard High Dividend Yield
HIGH DIV YLD
921946406
965080
8645
SH
SOLE
0
0
8645
Vanguard Long Term Corporate Bond Index ETF
LG-TERM COR BD
92206C813
831075
10369
SH
SOLE
0
0
10369
Vanguard S&P 500
S&P 500 ETF SHS
922908363
585343
1340
SH
SOLE
0
0
1340
Verizon Communications
COM
92343V104
1377143
36529
SH
SOLE
0
0
36529
Visa Inc
COM CL A
92826C839
5249047
20162
SH
SOLE
0
0
20162
Walt Disney Co
COM
254687106
733205
8121
SH
SOLE
0
0
8121
Wells Fargo & Co
COM
949746101
508787
10337
SH
SOLE
0
0
10337