0001172661-24-002143.txt : 20240510 0001172661-24-002143.hdr.sgml : 20240510 20240510134059 ACCESSION NUMBER: 0001172661-24-002143 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20240331 FILED AS OF DATE: 20240510 DATE AS OF CHANGE: 20240510 EFFECTIVENESS DATE: 20240510 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Lakeshore Financial Planning, Inc. CENTRAL INDEX KEY: 0002000571 ORGANIZATION NAME: IRS NUMBER: 383472919 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-23446 FILM NUMBER: 24934027 BUSINESS ADDRESS: STREET 1: 23201 JEFFERSON CITY: ST. CLAIR SHORES STATE: MI ZIP: 48080 BUSINESS PHONE: 586-498-0788 MAIL ADDRESS: STREET 1: 23201 JEFFERSON CITY: ST. CLAIR SHORES STATE: MI ZIP: 48080 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false true false 0002000571 XXXXXXXX 03-31-2024 03-31-2024 false Lakeshore Financial Planning, Inc.

23201 Jefferson St. Clair Shores MI 48080

13F HOLDINGS REPORT 028-23446 000299129 801-114302 N Mark Romin 586-498-0788 /s/ Mark Romin St Clair Shores MI 05-10-2024 0 68 197580258 INFORMATION TABLE 2 infotable.xml ABBVIE INC COM 00287Y109 241281 1324 SH SOLE 0 0 1324 AFLAC INC COM 001055102 332177 3868 SH SOLE 0 0 3868 ALPHABET INC CAP STK CL C 02079K107 561839 3690 SH SOLE 0 0 3690 AMAZON COM INC COM 023135106 438323 2430 SH SOLE 0 0 2430 APPLE INC COM 037833100 5739562 33468 SH SOLE 0 0 33468 BANK AMERICA CORP COM 060505104 554801 14630 SH SOLE 0 0 14630 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 291841 694 SH SOLE 0 0 694 BLACKROCK INC COM 09247X101 230086 275 SH SOLE 0 0 275 CCC INTELLIGENT SOLUTIONS HL COM 12510Q100 1391187 116320 SH SOLE 0 0 116320 CHEVRON CORP NEW COM 166764100 373371 2367 SH SOLE 0 0 2367 CINCINNATI FINL CORP COM 172062101 307693 2478 SH SOLE 0 0 2478 CLEVELAND-CLIFFS INC NEW COM 185899101 200362 8811 SH SOLE 0 0 8811 COCA COLA CO COM 191216100 726036 11865 SH SOLE 0 0 11865 COMERICA INC COM 200340107 399173 7257 SH SOLE 0 0 7257 CONIFER HLDGS INC COM 20731J102 11525 10200 SH SOLE 0 0 10200 COSTCO WHSL CORP NEW COM 22160K105 489504 668 SH SOLE 0 0 668 DIMENSIONAL ETF TRUST US TARGETED VLU 25434V609 15638267 287309 SH SOLE 0 0 287309 DIMENSIONAL ETF TRUST US EQUITY ETF 25434V401 878632 15420 SH SOLE 0 0 15420 DIMENSIONAL ETF TRUST US LARGE CAP VAL 25434V666 18056559 602086 SH SOLE 0 0 602086 DIMENSIONAL ETF TRUST INTERNATNAL VAL 25434V807 16861997 458828 SH SOLE 0 0 458828 DISNEY WALT CO COM 254687106 289608 2365 SH SOLE 0 0 2365 DTE ENERGY CO COM 233331107 613387 5468 SH SOLE 0 0 5468 EQUIFAX INC COM 294429105 226589 847 SH SOLE 0 0 847 EXXON MOBIL CORP COM 30231G102 212370 1827 SH SOLE 0 0 1827 FIFTH THIRD BANCORP COM 316773100 280639 7542 SH SOLE 0 0 7542 FORD MTR CO DEL COM 345370860 445302 33531 SH SOLE 0 0 33531 GENTEX CORP COM 371901109 379260 10500 SH SOLE 0 0 10500 HOME DEPOT INC COM 437076102 602789 1570 SH SOLE 0 0 1570 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 7956467 46976 SH SOLE 0 0 46976 INVESCO QQQ TR UNIT SER 1 46090E103 2651774 5972 SH SOLE 0 0 5972 ISHARES TR MSCI EAFE ETF 464287465 484590 6068 SH SOLE 0 0 6068 ISHARES TR NATIONAL MUN ETF 464288414 353036 3281 SH SOLE 0 0 3281 ISHARES TR RUSSELL 3000 ETF 464287689 2784742 9280 SH SOLE 0 0 9280 ISHARES TR CORE S&P SCP ETF 464287804 3540178 32030 SH SOLE 0 0 32030 ISHARES TR CORE S&P MCP ETF 464287507 2301439 37890 SH SOLE 0 0 37890 ISHARES TR CORE S&P500 ETF 464287200 34713693 66024 SH SOLE 0 0 66024 ISHARES TR CORE MSCI TOTAL 46432F834 217559 3206 SH SOLE 0 0 3206 ISHARES TR RUSSELL 2000 ETF 464287655 1928800 9171 SH SOLE 0 0 9171 ISHARES TR RUS 1000 GRW ETF 464287614 273011 810 SH SOLE 0 0 810 ISHARES TR RUS 1000 VAL ETF 464287598 236082 1318 SH SOLE 0 0 1318 ISHARES TR U.S. TECH ETF 464287721 258228 1911 SH SOLE 0 0 1911 JOHNSON & JOHNSON COM 478160104 433214 2737 SH SOLE 0 0 2737 JPMORGAN CHASE & CO COM 46625H100 2161197 10788 SH SOLE 0 0 10788 KIMBERLY-CLARK CORP COM 494368103 302216 2335 SH SOLE 0 0 2335 MCDONALDS CORP COM 580135101 713334 2530 SH SOLE 0 0 2530 MERCK & CO INC COM 58933Y105 210165 1592 SH SOLE 0 0 1592 META PLATFORMS INC CL A 30303M102 309800 638 SH SOLE 0 0 638 MICROSOFT CORP COM 594918104 8851425 21037 SH SOLE 0 0 21037 MONDELEZ INTL INC CL A 609207105 424779 6068 SH SOLE 0 0 6068 NORTHROP GRUMMAN CORP COM 666807102 477224 997 SH SOLE 0 0 997 ORACLE CORP COM 68389X105 238247 1896 SH SOLE 0 0 1896 PEPSICO INC COM 713448108 249827 1426 SH SOLE 0 0 1426 PGIM ETF TR PGIM ULTRA SH BD 69344A107 6490631 130595 SH SOLE 0 0 130595 PROCTER AND GAMBLE CO COM 742718109 469366 2892 SH SOLE 0 0 2892 ROCKET COS INC COM CL A 77311W101 181817 12496 SH SOLE 0 0 12496 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 15485678 192056 SH SOLE 0 0 192056 SELECT SECTOR SPDR TR FINANCIAL 81369Y605 16708680 396689 SH SOLE 0 0 396689 SEMPRA COM 816851109 285357 3972 SH SOLE 0 0 3972 SOFI TECHNOLOGIES INC COM 83406F102 608134 83306 SH SOLE 0 0 83306 SOUTHERN CO COM 842587107 531785 7411 SH SOLE 0 0 7411 SPDR S&P 500 ETF TR TR UNIT 78462F103 314888 602 SH SOLE 0 0 602 STARBUCKS CORP COM 855244109 205900 2252 SH SOLE 0 0 2252 TARGET CORP COM 87612E106 235691 1329 SH SOLE 0 0 1329 UNITEDHEALTH GROUP INC COM 91324P102 308001 622 SH SOLE 0 0 622 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 16059052 33407 SH SOLE 0 0 33407 VANGUARD MALVERN FDS STRM INFPROIDX 922020805 239688 5003 SH SOLE 0 0 5003 VISA INC COM CL A 92826C839 222985 799 SH SOLE 0 0 799 WASTE MGMT INC DEL COM 94106L109 387418 1817 SH SOLE 0 0 1817