0001991301-24-000004.txt : 20240410 0001991301-24-000004.hdr.sgml : 20240410 20240410161520 ACCESSION NUMBER: 0001991301-24-000004 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20240331 FILED AS OF DATE: 20240410 DATE AS OF CHANGE: 20240410 EFFECTIVENESS DATE: 20240410 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Sterling Financial Group, Inc. CENTRAL INDEX KEY: 0001991301 ORGANIZATION NAME: IRS NUMBER: 384105287 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-23377 FILM NUMBER: 24835956 BUSINESS ADDRESS: STREET 1: 201 S LAKE AVE STREET 2: STE 500 CITY: PASADENA STATE: CA ZIP: 91101 BUSINESS PHONE: 626-440-9192 MAIL ADDRESS: STREET 1: 201 S LAKE AVE STREET 2: STE 500 CITY: PASADENA STATE: CA ZIP: 91101 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false true true 0001991301 XXXXXXXX 03-31-2024 03-31-2024 Sterling Financial Group, Inc.
201 S LAKE AVE STE 500 PASADENA CA 91101
13F HOLDINGS REPORT 028-23377 000300327 801-114827 N
Berkeley Harrison Chief Compliance Officer 626-440-9192 Berkeley Harrison Pasadena CA 04-10-2024 0 64 210616763 false
INFORMATION TABLE 2 form13f.xml Q1 2024 13F ACCENTURE PLC IRELAND SHS CLASS A G1151C101 228416 659 SH SOLE 0 0 0 659 ALPHABET INC CAP STK CL A 02079K305 585608 3880 SH SOLE 0 0 0 3880 ALPHABET INC CAP STK CL C 02079K107 394201 2589 SH SOLE 0 0 0 2589 AMAZON COM INC COM 023135106 1319660 7316 SH SOLE 0 0 0 7316 AMPLIFY ETF TR INTERNATINL ENHC 032108722 10438053 342007 SH SOLE 0 0 0 342007 AMPLIFY ETF TR CWP ENHANCED DIV 032108409 23127535 594844 SH SOLE 0 0 0 594844 APPLE INC COM 037833100 9683334 56469 SH SOLE 0 0 0 56469 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 1654746 3935 SH SOLE 0 0 0 3935 CHEVRON CORP NEW COM 166764100 719452 4561 SH SOLE 0 0 0 4561 COSTCO WHSL CORP NEW COM 22160K105 211730 289 SH SOLE 0 0 0 289 CVS HEALTH CORP COM 126650100 1054268 13218 SH SOLE 0 0 0 13218 DIMENSIONAL ETF TRUST US CORE EQT MKT 25434V104 21672464 593116 SH SOLE 0 0 0 593116 DIMENSIONAL ETF TRUST INTL CORE EQT MK 25434V203 13013719 430633 SH SOLE 0 0 0 430633 ELI LILLY & CO COM 532457108 280844 361 SH SOLE 0 0 0 361 EMPIRE ST RLTY OP L P UNIT LTD PRTNSP 292102100 1012174 101522 SH SOLE 0 0 0 101522 EXXON MOBIL CORP COM 30231G102 381151 3279 SH SOLE 0 0 0 3279 HOME DEPOT INC COM 437076102 325676 849 SH SOLE 0 0 0 849 INVESCO EXCH TRD SLF IDX FD BULSHS 2025 CB 46138J825 236498 11576 SH SOLE 0 0 0 11576 INVESCO EXCH TRD SLF IDX FD BULSHS 2026 CB 46138J791 798668 41576 SH SOLE 0 0 0 41576 INVESCO EXCH TRD SLF IDX FD INVSC 30 MUNI BD 46138J445 394754 17846 SH SOLE 0 0 0 17846 INVESCO EXCH TRD SLF IDX FD BULETSHS 2031 CP 46138J429 437448 27137 SH SOLE 0 0 0 27137 INVESCO EXCH TRD SLF IDX FD BULLETSHS 31 MUN 46138J411 1018405 47790 SH SOLE 0 0 0 47790 INVESCO EXCH TRD SLF IDX FD BULSHS 2027 CB 46138J783 855338 44341 SH SOLE 0 0 0 44341 INVESCO EXCH TRD SLF IDX FD BULSHS 2025 HY 46138J817 17861592 778283 SH SOLE 0 0 0 778283 INVESCO EXCH TRD SLF IDX FD INVSCO BLSH 28 46138J643 12267036 611213 SH SOLE 0 0 0 611213 INVESCO EXCH TRD SLF IDX FD BULSHS 2024 MUNI 46138J536 232089 9366 SH SOLE 0 0 0 9366 INVESCO EXCH TRD SLF IDX FD BULSHS 2025 MUNI 46138J528 422713 17367 SH SOLE 0 0 0 17367 INVESCO EXCH TRD SLF IDX FD BULSHS 2026 MUNI 46138J510 423229 17960 SH SOLE 0 0 0 17960 INVESCO EXCH TRD SLF IDX FD BULSHS 2027 MUNI 46138J494 440243 18611 SH SOLE 0 0 0 18611 INVESCO EXCH TRD SLF IDX FD BULSHS 2028 MUNI 46138J486 516865 22013 SH SOLE 0 0 0 22013 INVESCO EXCH TRD SLF IDX FD BULETSHS 2029 46138J577 208346 11385 SH SOLE 0 0 0 11385 INVESCO EXCH TRD SLF IDX FD BULSHS 2029 MUNI 46138J478 2013380 86634 SH SOLE 0 0 0 86634 INVESCO EXCH TRD SLF IDX FD INVSCO 30 CORP 46138J460 296200 18072 SH SOLE 0 0 0 18072 INVESCO EXCHNG TRAD SLF INDE BULLETSHS 2032 46139W858 10557608 521363 SH SOLE 0 0 0 521363 INVESCO EXCHNG TRAD SLF INDE BULLETSHS 32 MUN 46139W833 1385745 54311 SH SOLE 0 0 0 54311 INVESCO EXCHNG TRAD SLF INDE INVESCO BULLETSH 46139W791 2930350 111675 SH SOLE 0 0 0 111675 INVESCO EXCHNG TRAD SLF INDE INVESCO BULLETSH 46139W825 763152 36602 SH SOLE 0 0 0 36602 INVESCO QQQ TR UNIT SER 1 46090E103 923097 2079 SH SOLE 0 0 0 2079 ISHARES TR CORE S&P500 ETF 464287200 241836 460 SH SOLE 0 0 0 460 ISHARES TR RUS 2000 VAL ETF 464287630 1357031 8545 SH SOLE 0 0 0 8545 ISHARES TR RUSSELL 3000 ETF 464287689 1500400 5000 SH SOLE 0 0 0 5000 ISHARES TR RUS MID CAP ETF 464287499 1480489 17606 SH SOLE 0 0 0 17606 ISHARES TR SELECT DIVID ETF 464287168 1438127 11675 SH SOLE 0 0 0 11675 J P MORGAN EXCHANGE TRADED F ULTRA SHRT INC 46641Q837 316322 6270 SH SOLE 0 0 0 6270 J P MORGAN EXCHANGE TRADED F ACTIVE GROWTH 46654Q609 24615542 350599 SH SOLE 0 0 0 350599 JPMORGAN CHASE & CO COM 46625H100 334701 1671 SH SOLE 0 0 0 1671 LLOYDS BANKING GROUP PLC SPONSORED ADR 539439109 52326 20203 SH SOLE 0 0 0 20203 LOCKHEED MARTIN CORP COM 539830109 507635 1116 SH SOLE 0 0 0 1116 MARRIOTT INTL INC NEW CL A 571903202 439776 1743 SH SOLE 0 0 0 1743 MERCK & CO INC COM 58933Y105 236772 1794 SH SOLE 0 0 0 1794 META PLATFORMS INC CL A 30303M102 514718 1060 SH SOLE 0 0 0 1060 MICROSOFT CORP COM 594918104 1744775 4147 SH SOLE 0 0 0 4147 NVIDIA CORPORATION COM 67066G104 1311987 1452 SH SOLE 0 0 0 1452 PALO ALTO NETWORKS INC COM 697435105 354878 1249 SH SOLE 0 0 0 1249 PEPSICO INC COM 713448108 375571 2146 SH SOLE 0 0 0 2146 SPDR S&P 500 ETF TR TR UNIT 78462F103 3309987 6328 SH SOLE 0 0 0 6328 SPDR SER TR NUVEEN BLMBRG MU 78468R721 8449588 181790 SH SOLE 0 0 0 181790 TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS 874039100 204347 1502 SH SOLE 0 0 0 1502 TESLA INC COM 88160R101 464261 2641 SH SOLE 0 0 0 2641 UNION PAC CORP COM 907818108 681472 2771 SH SOLE 0 0 0 2771 VANGUARD BD INDEX FDS LONG TERM BOND 921937793 17421460 240861 SH SOLE 0 0 0 240861 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 1640173 10520 SH SOLE 0 0 0 10520 VANGUARD SCOTTSDALE FDS VNG RUS2000GRW 92206C623 251303 1275 SH SOLE 0 0 0 1275 VISA INC COM CL A 92826C839 285499 1023 SH SOLE 0 0 0 1023