Chief Compliance Officer

0001991301-23-000005.txt : 20231019 0001991301-23-000005.hdr.sgml : 20231019 20231018200104 ACCESSION NUMBER: 0001991301-23-000005 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230930 FILED AS OF DATE: 20231019 DATE AS OF CHANGE: 20231018 EFFECTIVENESS DATE: 20231019 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Sterling Financial Group, Inc. CENTRAL INDEX KEY: 0001991301 IRS NUMBER: 384105287 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-23377 FILM NUMBER: 231333157 BUSINESS ADDRESS: STREET 1: 225 S LAKE AVE STREET 2: STE 600 CITY: PASADENA STATE: CA ZIP: 91101 BUSINESS PHONE: 626-440-9192 MAIL ADDRESS: STREET 1: 225 S LAKE AVE STREET 2: STE 600 CITY: PASADENA STATE: CA ZIP: 91101 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false true true 0001991301 XXXXXXXX 09-30-2023 09-30-2023 Sterling Financial Group, Inc.

225 S LAKE AVE STE 600 PASADENA CA 91101

13F HOLDINGS REPORT 028-23377 000300327 801-114827 N Berkeley Harrison Chief Compliance Officer 626-440-9192 Berkeley Harrison Pasadena CA 10-18-2023 0 61 159236954 false INFORMATION TABLE 2 form13f.xml ALPHABET INC CAP STK CL A 02079K305 431576 3298 SH SOLE 0 0 0 3298 ALPHABET INC CAP STK CL C 02079K107 290729 2205 SH SOLE 0 0 0 2205 AMAZON COM INC COM 023135106 766915 6033 SH SOLE 0 0 0 6033 AMPLIFY ETF TR CWP ENHANCED DIV 032108409 12705614 365840 SH SOLE 0 0 0 365840 APPLE INC COM 037833100 9758547 56998 SH SOLE 0 0 0 56998 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 480962 1373 SH SOLE 0 0 0 1373 CHEVRON CORP NEW COM 166764100 741759 4399 SH SOLE 0 0 0 4399 CVS HEALTH CORP COM 126650100 916038 13120 SH SOLE 0 0 0 13120 DIMENSIONAL ETF TRUST US CORE EQT MKT 25434V104 17995871 600864 SH SOLE 0 0 0 600864 DIMENSIONAL ETF TRUST INTL CORE EQT MK 25434V203 11165317 427626 SH SOLE 0 0 0 427626 EMPIRE ST RLTY OP L P UNIT LTD PRTNSP 292102100 840976 105122 SH SOLE 0 0 0 105122 EMPIRE ST RLTY OP L P UNIT LTD PRT 250 292102308 74266 10329 SH SOLE 0 0 0 10329 EMPIRE ST RLTY OP L P UNIT LTD PRT 60 292102209 129744 16218 SH SOLE 0 0 0 16218 EXXON MOBIL CORP COM 30231G102 372611 3169 SH SOLE 0 0 0 3169 HOME DEPOT INC COM 437076102 256836 850 SH SOLE 0 0 0 850 INVESCO EXCH TRD SLF IDX FD BULSHS 2023 CB 46138J866 311954 14694 SH SOLE 0 0 0 14694 INVESCO EXCH TRD SLF IDX FD BULSHS 2024 CB 46138J841 310505 15022 SH SOLE 0 0 0 15022 INVESCO EXCH TRD SLF IDX FD BULSHS 2025 CB 46138J825 313495 15589 SH SOLE 0 0 0 15589 INVESCO EXCH TRD SLF IDX FD BULSHS 2026 CB 46138J791 10132025 539359 SH SOLE 0 0 0 539359 INVESCO EXCH TRD SLF IDX FD INVSC 30 MUNI BD 46138J445 617028 29537 SH SOLE 0 0 0 29537 INVESCO EXCH TRD SLF IDX FD BULETSHS 2031 CP 46138J429 273936 17963 SH SOLE 0 0 0 17963 INVESCO EXCH TRD SLF IDX FD BULLETSHS 31 MUN 46138J411 613719 30672 SH SOLE 0 0 0 30672 INVESCO EXCH TRD SLF IDX FD BULSHS 2027 CB 46138J783 12336764 658487 SH SOLE 0 0 0 658487 INVESCO EXCH TRD SLF IDX FD BULSHS 2025 HY 46138J817 12763968 567792 SH SOLE 0 0 0 567792 INVESCO EXCH TRD SLF IDX FD INVSCO BLSH 28 46138J643 281799 14552 SH SOLE 0 0 0 14552 INVESCO EXCH TRD SLF IDX FD BULSHS 2023 MUNI 46138J544 707605 28259 SH SOLE 0 0 0 28259 INVESCO EXCH TRD SLF IDX FD BULSHS 2024 MUNI 46138J536 726674 29486 SH SOLE 0 0 0 29486 INVESCO EXCH TRD SLF IDX FD BULSHS 2025 MUNI 46138J528 720342 30008 SH SOLE 0 0 0 30008 INVESCO EXCH TRD SLF IDX FD BULSHS 2026 MUNI 46138J510 711701 30957 SH SOLE 0 0 0 30957 INVESCO EXCH TRD SLF IDX FD BULSHS 2027 MUNI 46138J494 2906590 127006 SH SOLE 0 0 0 127006 INVESCO EXCH TRD SLF IDX FD BULSHS 2028 MUNI 46138J486 2812722 124847 SH SOLE 0 0 0 124847 INVESCO EXCH TRD SLF IDX FD BULETSHS 2029 46138J577 282223 16104 SH SOLE 0 0 0 16104 INVESCO EXCH TRD SLF IDX FD BULSHS 2029 MUNI 46138J478 621213 28083 SH SOLE 0 0 0 28083 INVESCO EXCH TRD SLF IDX FD INVSCO 30 CORP 46138J460 277106 17786 SH SOLE 0 0 0 17786 INVESCO EXCHNG TRAD SLF INDE BULLETSHS 2032 46139W858 261421 13637 SH SOLE 0 0 0 13637 INVESCO EXCHNG TRAD SLF INDE BULLETSHS 32 MUN 46139W833 354700 14810 SH SOLE 0 0 0 14810 INVESCO QQQ TR UNIT SER 1 46090E103 927561 2589 SH SOLE 0 0 0 2589 ISHARES TR CORE S&P500 ETF 464287200 337103 785 SH SOLE 0 0 0 785 ISHARES TR RUS 2000 VAL ETF 464287630 1158275 8545 SH SOLE 0 0 0 8545 ISHARES TR RUSSELL 3000 ETF 464287689 1225300 5000 SH SOLE 0 0 0 5000 ISHARES TR SELECT DIVID ETF 464287168 1256697 11675 SH SOLE 0 0 0 11675 ISHARES TR RUS MID CAP ETF 464287499 1219216 17606 SH SOLE 0 0 0 17606 J P MORGAN EXCHANGE TRADED F ACTIVE GROWTH 46654Q609 13281783 246461 SH SOLE 0 0 0 246461 JPMORGAN CHASE & CO COM 46625H100 205493 1417 SH SOLE 0 0 0 1417 LLOYDS BANKING GROUP PLC SPONSORED ADR 539439109 28116 13200 SH SOLE 0 0 0 13200 LOCKHEED MARTIN CORP COM 539830109 590538 1444 SH SOLE 0 0 0 1444 MARRIOTT INTL INC NEW CL A 571903202 341818 1739 SH SOLE 0 0 0 1739 META PLATFORMS INC CL A 30303M102 266586 888 SH SOLE 0 0 0 888 MICROSOFT CORP COM 594918104 1077667 3413 SH SOLE 0 0 0 3413 NVIDIA CORPORATION COM 67066G104 605076 1391 SH SOLE 0 0 0 1391 PALO ALTO NETWORKS INC COM 697435105 277108 1182 SH SOLE 0 0 0 1182 PEPSICO INC COM 713448108 374632 2211 SH SOLE 0 0 0 2211 SPDR S&P 500 ETF TR TR UNIT 78462F103 2705093 6328 SH SOLE 0 0 0 6328 SPDR SER TR NUVEEN BLMBRG MU 78468R721 4510255 103210 SH SOLE 0 0 0 103210 TESLA INC COM 88160R101 390093 1559 SH SOLE 0 0 0 1559 UNION PAC CORP COM 907818108 258814 1271 SH SOLE 0 0 0 1271 VANECK ETF TRUST NATURAL RESOURC 92189F841 11926576 242909 SH SOLE 0 0 0 242909 VANGUARD BD INDEX FDS LONG TERM BOND 921937793 9193391 137092 SH SOLE 0 0 0 137092 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 1377699 10520 SH SOLE 0 0 0 10520 VANGUARD SCOTTSDALE FDS VNG RUS2000GRW 92206C623 207953 1275 SH SOLE 0 0 0 1275 VISA INC COM CL A 92826C839 228860 995 SH SOLE 0 0 0 995