Goodwill (Tables)

12 Months Ended

Dec. 31, 2025

Disclosure of Goodwill [Abstract]

Composition of Goodwill

	2024			2025
As at 1 January		34,078			17,438
Acquisition of subsidiary		—			422,231
Provisional accounting adjustment		(16,640	)		—
Hyperinflation and foreign exchange impacts		—			7,459
As at 31 December		17,438			447,128

Goodwill comprises:

	2024		2025
Hepsiburada		—		429,690
Other		17,438		17,438
As at 31 December		17,438		447,128

Key Assumptions of Significant Cash-generating Unit

Key assumptions comprise:

	2025
Average GMV growth		18.8	%
WACC		19.7	%
LTGR		3.5	%