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Note 5 - Goodwill
12 Months Ended
Dec. 31, 2024
Notes to Financial Statements  
Goodwill Disclosure [Text Block]

Note 5 Goodwill

 

For the year ending December 31, 2023, the Company recorded goodwill impairment of $1,615,167, which was due to the loss of future revenue by the exit of Affiliate Marketing segment’s largest customer from the European market in the fourth quarter of 2023. The extent of impairment was determined based upon the projected performance of the reporting unit, as determined using an income approach valuation methodology. Key assumptions included in the determination of the reporting unit’s fair value included revenue growth, operating margin, long-term growth rate and discount rate. There is inherent uncertainty included in the assumptions used in goodwill impairment testing.