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GOODWILL AND INTANGIBLE ASSETS (Tables)
6 Months Ended
Jun. 30, 2024
GOODWILL AND INTANGIBLE ASSETS [Abstract]  
Summary of Changes in the Carrying Value of Goodwill The changes in the carrying value of Goodwill are as follows (in thousands):

UFC (1)

WWE (2)

Total

Balance — December 31, 2023

$

2,602,639

$

5,063,846

$

7,666,485

Foreign exchange and other

(1,205)

(1,205)

Balance — June 30, 2024

$

2,602,639

$

5,062,641

$

7,665,280

(1)Reflects goodwill resulting from the Company’s election to apply pushdown accounting to reflect EGH’s new basis of accounting in the UFC’s assets and liabilities, including goodwill, which occurred during 2016.

(2)Based on preliminary fair values acquired through the business acquisition of WWE. See Note 4, Acquisition of WWE, for further information.

Summary of Company's Identifiable Intangible Assets The following table summarizes information relating to the Company’s identifiable intangible assets as of June 30, 2024 (in thousands):

Weighted Average

Estimated Useful Life

Accumulated

(in years)

Gross Amount

Amortization

Carrying Value

Trademarks and trade names

22.8

$

2,891,826

$

(377,999)

$

2,513,827

Customer relationships

5.4

1,255,010

(469,398)

785,612

Other (1)

3.4

145,966

(43,514)

102,452

Total intangible assets

$

4,292,802

$

(890,911)

$

3,401,891

(1)Other intangible assets as of June 30, 2024 primarily consisted of talent roster, internally developed software and content library assets acquired through the business combination with WWE in September 2023. See Note 4, Acquisition of WWE, for further information.

The following table summarizes information relating to the Company’s identifiable intangible assets as of December 31, 2023 (in thousands):

Weighted Average

Estimated Useful Life

Accumulated

(in years)

Gross Amount

Amortization

Carrying Value

Trademarks and trade names

22.8

$

2,891,826

$

(314,685)

$

2,577,141

Customer relationships

5.5

1,254,210

(388,640)

865,570

Other (1)

3.4

145,438

(24,486)

120,952

Total intangible assets

$

4,291,474

$

(727,811)

$

3,563,663

(1)Other intangible assets as of December 31, 2023 primarily consisted of talent roster, internally developed software and content library assets acquired through the business combination with WWE in September 2023. See Note 4, Acquisition of WWE, for further information.